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11 de noviembre
9.30h – 9:40h Inauguración Sitges Next 2021
a cargo de la alcaldesa de Sitges, Aurora Carbonell y
Xavi Duran, director del Sitges Next
9:50 – 10:10h “Don’t Act, React”
Pablo Filomeno, co-fundador y CEO de Feeder
10:20h – 10:40h “El rol de la farmacia en la comunicación”
Elvira Arzubialde, CEO at VMLYRx, WPP Health
10:50h – 11:10h Mesa redonda PRODUCCIÓN
“Sincronizando marcas y audiencias”
Pablo García Acon, executive producer en Primo Content
Bep Moll, CEO Branded Mamma & CMO Elite Team
Ramon Arteman, director de Metropolitana de Muntatges
Xavi Tribó, co-owner & head of techonology en Glassworks Barcelona
Modera: Sigfrid Mariné, Freelance Film Producer
11:10h – 11:30h pausa café
11:30 – 12:00h Mesa redonda DOCENCIA
“Advertising is changing, Ad Schools too”
David Tetilla, director general DG Barcelona School Of Creativity
José Olivares, director académico en Madrid Content School
Santi Gantes, director académico en Brother
Rafa Gil, director creativo independiente y director académico en The Atomic Garden
Dan Peisajovich, founder de Complot Escuela de Creatividad
Modera: Xavi Durán, director Sitges Next
12:10h -12:30h “Understanding what is happening in the world in just a couple of minutes”
Daniela McArena, co-founder Act2ality
Paula Muñoz, co-founder Act2ality
12:40h – 13:00h “Metaversos: la próxima gran revolución digital es inmersiva”
Oscar Peña, chief innovation & technology officer at Wunderman Thompson
13:10h – 13:30h “Collaborative, the true meaning of network”
Sunde Sastre, co-founder of Collage
13:30h – 16h pausa comida
16:00h – 16:40h Mesa redonda BRANDED
“¿Por qué lo mejor está por venir?”
Pablo Muñoz, founder of Collage
Jose Olivares, director académico en Madrid Content School
Carles Ortet, founder Zoopa, The Smart Agency
Modera: Jordi Torrents, director de cine, guionista y productor
16:50h – 17:10 “Branding <3. Brandeando desde el cora”
Bruno Sellés, creative director & founder of Vasava
17:20h – 17:40h Mesa redonda NUEVO PERIODISMO
“2022: El nuevo, nuevo periodismo”
Daniela McArena y Paula Muñoz, co-founders en Act2ality
Anna Domènech, directora de marketing El Periódico
Santi Terraza, director de la agencia de comunicación Hydra Media
Modera: Javier Piedrahita, CEO & founder de MarketingDirecto.com
17:50h – 18:10h “New Thinking, key to restore the balance”
Olivia Walsh, new thinking officer en Apple Tree Communications
18:20h – 18:40h “Content is business”
José Olivares, director académico en Madrid Content School
18:50h – 19:10h Mesa redonda ESTRATEGIA
Victor Gutiérrez de Tena, CCO & President APG Spain
Raquel Espantaleón, head of strategic planning en Sra. Rushmore
Olivia Walsh, new thinking officer en Apple Tree Communications
Camil Roca, executive creative director en Ogilvy
The Malvasia Power – Networking
12 de noviembre
9:30h – 9:50h “Creativos vs Creadores”
Gil Blancafort, founder Vertically®, Yslandia, Wheelzzz®
Marga de Miguel, head of marketing comercial de AI of Things
10:00h – 10:30h Mesa redonda AUTOMOCIÓN
“Looking for a rich content experience”
Joaquim Ramis, automotive marketing lead Shakelton
Isahac Oliver,general creative director & partner &Rosàs
Sam Judez, director DDB España
10:40h -11:10h “Data Punks”
Eva Santos, CO chief creative officer & founder en Delirio & Twain
11:10h – 11:30h pausa café
11:30 – 11:50h “New Money Only”
Albert Folch, creative director & founder partner en Folch
Rafa Martínez, COO & head of business & strategy partner
12:00h – 12:30h Mesa redonda INNOVACIÓN
“Looking for a rich content experience”
Pancho Cassis, Global CCO & Partner at David The Agency
Gil Blancafort, Founder of Vertically®, Yslandia, Wheelzzz®
Óscar Peña, Chief Innovation & Technology Officer at Wunderman Thompson
Marga de Miguel, head of marketing comercial | AI of Things
Modera: Xavi Tribó, Chief Operating Officer a Glassworks
12:40h – 13:00h “Nuevos sistemas creativos”
Agustín Vivancos, founder & CEO de PS21
13:10h – 13:40h Mesa redonda ACTIVISMO
Marc Lite, founding partner de Firma
Jesús Revuelta, independent creative consultant
Chacho Puebla, co-founder & chief creative officer at Felicidad
13:50h – 14:10h “Jose María Piera y Toni Segarra: una conversación privada”
Toni Segarra, founder Alegre Roca
Jose María Piera, CCO Wundermann Thompson
14:10h – 16h pausa comida
16:10h – 16:40h “Más mujeres creativas”
Helena Marzo, directora creativa independiente
Eva Conesa, Partner & ECD. twoelf
16:50h – 17:10h “Simplify Design”
Verònica Fuerte, founder & creative directress Hey
17:20h – 18h Entrega de premios
