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Sergio Martínez nuevo CEO de dentsu X

Sergio Martínez nuevo CEO de dentsu X

Sergio Martínez, hasta ahora director general de recursos y finanzas de Ymedia, estrena cargo como CEO de dentsu X, la

11/10/2019 ipmark 1415 Views

Sergio Martínez

Sergio Martínez, hasta ahora director general de recursos y finanzas de Ymedia, estrena cargo como CEO de dentsu X, la marca más joven del grupo Dentsu Aegis Network en España.

Este nuevo nombramiento se enmarca dentro de la fase de reorganización iniciada por Jaime López Francos tras pasar a ser presidente del grupo en junio. Por lo tanto, Sergio Martínez se integra ahora en la cúpula directiva y abandona sus responsabilidades en Ymedia, compañía de la que es uno de los socios fundadores y que lanzó junto al propio López-Francos y José María Casero en el año 2006.

Con más de 20 años de experiencia en el sector, asume este cargo con la intención de aumentar la propuesta de valor de la presentación a los clientes y la consecución de objetivos de negocio. López-Francos cree que el papel de Sergio Martínez será crucial “en un momento como el actual en el que la Industria debe buscar nuevos caminos, potenciar el producto y ser más inteligente que nunca”.

Por su parte, Sergio Martínez ha agradecido “la confianza que ha mostrado Jaime López-Francos al darme la responsabilidad de liderar un proyecto tan disruptivo y que tan buenos resultados están obteniendo a pesar de su corta vida”.