{"id":99993,"date":"2020-07-09T09:47:29","date_gmt":"2020-07-09T07:47:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=99993"},"modified":"2020-07-09T09:47:29","modified_gmt":"2020-07-09T07:47:29","slug":"golem-anima-a-revivir-la-magia-del-cine","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=99993","title":{"rendered":"Golem anima a revivir la magia del cine porque \u201clas ganas y la expectaci\u00f3n pueden m\u00e1s\u201d"},"content":{"rendered":"<figure id=\"attachment_99998\" aria-describedby=\"caption-attachment-99998\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-99998\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/golem-campana.jpg\" alt=\"Golem lanza la campa\u00f1a 'Estr\u00e9nate con Golem' para animar el regreso a las salas de cine\" width=\"690\" height=\"533\"><figcaption id=\"caption-attachment-99998\" class=\"wp-caption-text\">Golem lanza la campa\u00f1a &#8216;Estr\u00e9nate con Golem&#8217; para animar el regreso a las salas de cine<\/figcaption><\/figure>\n<p><strong>La cadena de salas de cine Golem ha lanzado la campa\u00f1a \u2018Estr\u00e9nate con Golem\u2019, que pretende poner en valor la experiencia del cine en pantalla grande, apelando a las emociones que sentimos cuando experimentamos algo por primera vez. Para ello, ha inaugurado una sala, \u2018La primera vez\u2019, donde el protagonista es el p\u00fablico y no la pel\u00edcula.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con esta campa\u00f1a, el anunciante persigue, adem\u00e1s de atraer a las audiencias a las salas, poner en valor la magia del cine como experiencia desde la empat\u00eda. \u201cSabemos que la gente tiene preocupaci\u00f3n y miedo por volver a pasar dos horas con otras personas en una sala de cine. Pero la magia, las ganas y la expectaci\u00f3n pueden m\u00e1s\u201d, ha destacado <strong>Otilio Garc\u00eda<\/strong>, socio fundador de<strong> Cines Golem<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como pieza principal de la campa\u00f1a, destaca la apertura de una sala, conocida como <strong>\u2018La primera vez\u2019<\/strong>, donde <strong>es el p\u00fablico quien elige la pel\u00edcula a ver<\/strong>. Esta sala forma parte de los cines Golem Madrid, Vangolem (Burgos), Golem La Morea (Pamplona) y Golem Alh\u00f3ndiga (Bilbao). Los primeros en inaugurar la sala han sido los sanitarios, protagonistas de la alfombra blanca que se despleg\u00f3 en los cines de Madrid el pasado 3 de julio.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, dise\u00f1ada por la <strong>agencia Volando Vengo<\/strong>, se complementa con una estrategia de contenido en canales digitales y redes sociales, cuyo elemento central es un spot de 30 segundos, junto con varias piezas audiovisuales y gr\u00e1ficas.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Estr\u00e9nate con Golem \/\/ Reapertura cines Golem 3 de julio\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Rk0ygYwL_Uw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&#8212;<\/p>\n<p>M\u00e1s noticias de <strong>Anunciantes<\/strong>:&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/ipmark.com\/begona-elices-reelegida-presidenta-asociacion-espanola-de-anunciantes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Bego\u00f1a Elices, reelegida presidenta de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/coloquio-sectorial-gran-consumo-reforzado-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Gran Consumo, reforzado por el COVID-19, se prepara para nuevos momentos de consumo<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/boris-izaguirre-protagoniza-la-ultima-campana-de-krissia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Boris Izaguirre protagoniza la \u00faltima campa\u00f1a de Krissia<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/mapfre-guardianes-del-gaming\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Mapfre, guardianes del &#8216;gaming&#8217; para alcanzar al aficionado de eSport<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La cadena de salas de cine Golem ha lanzado la campa\u00f1a \u2018Estr\u00e9nate con Golem\u2019, que pretende poner en valor la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-99993","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Golem anima a revivir la magia del cine en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"La cadena de salas de cine Golem ha lanzado la campa\u00f1a \u2018Estr\u00e9nate con Golem\u2019, que pretende poner en valor la 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