{"id":99735,"date":"2020-07-03T11:12:38","date_gmt":"2020-07-03T09:12:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=99735"},"modified":"2020-07-03T11:12:38","modified_gmt":"2020-07-03T09:12:38","slug":"tiktok-mayor-revolucion-publicitaria-ultimos-tiempos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=99735","title":{"rendered":"TikTok, la mayor revoluci\u00f3n publicitaria de los \u00faltimos tiempos"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99737\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/TikTok1.png\" alt=\"TikTok[1]\" width=\"690\" height=\"483\"><a href=\"https:\/\/viralize.com\/\">Viralize<\/a> nos muestra su visi\u00f3n de la App de moda TikTok, de la mano de Cayetano Chimeno, business director para Espa\u00f1a. \u00abT<em>ras unos meses usando TikTok tengo que decir que si todav\u00eda no te has descargado esta innovadora App, sin duda acabar\u00e1s haci\u00e9ndolo. Estamos muy contentos de trabajar como expertos en esta aplicaci\u00f3n que est\u00e1 arrasando.\u201d<\/em><\/strong><\/p>\n<p>Y es que no necesitas ni siquiera completar un registro para empezar a disfrutar de su contenido. <strong>TikTok, la App m\u00e1s descargada durante el confinamiento junto con Zoom, ha representado una aut\u00e9ntica revoluci\u00f3n en el mundo de los medios sociales<\/strong>. Sus \u00faltimos datos en Espa\u00f1a son espectaculares, casi 10 millones de usuarios activos, con <strong>un tiempo de consumo medio diario de 58 minutos repartidos en 10 sesiones<\/strong>.<\/p>\n<p>Si bien arranca en cada mercado como una App orientada a un p\u00fablico juvenil, gracias a sus divertidos retos provoca <strong>una r\u00e1pida viralizaci\u00f3n en cadena<\/strong> hacia segmentos m\u00e1s adultos en general y en particular hacia las familias.<\/p>\n<p>Su contenido exclusivamente de v\u00eddeo y en formato vertical proporciona una experiencia absoluta de \u201cinmersi\u00f3n audiovisual\u201d para el usuario. Adem\u00e1s, su intuitivo uso y su rico cat\u00e1logo de canciones y efectos gr\u00e1ficos a elegir, hace que cualquier usuario pueda realizar unas creaciones incre\u00edbles.<\/p>\n<p>Seg\u00fan Cayetano Chimeno, <em>\u201ca\u00fan parece mentira c\u00f3mo <strong>TikTok se ha convertido tan r\u00e1pidamente en un medio m\u00e1s en el que planificar pr\u00e1cticamente cualquier acci\u00f3n publicitaria<\/strong>. Tieniendo en cuenta que hoy d\u00eda en Espa\u00f1a la saturaci\u00f3n no es a\u00fan muy elevada, la notoriedad para los anunciantes es enorme a unos costes muy competitivos. Sin duda, la publicidad en TikTok confiere a las marcas un aire de modernidad inigualable\u201d.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viralize nos muestra su visi\u00f3n de la App de moda TikTok, de la mano de Cayetano Chimeno, business director para<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[147,4003],"class_list":["post-99735","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-redes-sociales","tag-tiktok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok: la mayor revoluci\u00f3n publicitaria de los \u00faltimos tiempos<\/title>\n<meta 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