{"id":99702,"date":"2020-07-03T11:24:51","date_gmt":"2020-07-03T09:24:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=99702"},"modified":"2020-07-03T11:24:51","modified_gmt":"2020-07-03T09:24:51","slug":"empresas-mas-innovadoras-2020","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=99702","title":{"rendered":"Apple, Alphabet y Amazon, las empresas m\u00e1s innovadoras de 2020"},"content":{"rendered":"<figure id=\"attachment_99708\" aria-describedby=\"caption-attachment-99708\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-99708\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/companias-mas-innovadoras.jpg\" alt=\"Apple, considerada la compa\u00f1\u00eda m\u00e1s innovadora de 2020 a nivel global\" width=\"690\" height=\"411\"><figcaption id=\"caption-attachment-99708\" class=\"wp-caption-text\">Apple, considerada la compa\u00f1\u00eda m\u00e1s innovadora de 2020 a nivel global<\/figcaption><\/figure>\n<p><strong>La innovaci\u00f3n se posiciona como una de las tres principales prioridades para dos de cada tres compa\u00f1\u00edas, pero \u00e9sta no siempre resulta una meta f\u00e1cil de alcanzar. A excepci\u00f3n de Alphabet, Amazon, Apple, HP, IBM, Microsoft, Samsung y Toyota, presentes durante los \u00faltimos 14 a\u00f1os entre las 50 empresas m\u00e1s innovadoras a nivel global.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Son datos de la \u00faltima edici\u00f3n del ranking Empresas m\u00e1s innovadoras del Mundo 2020, elaborado por la consultora Boston Consulting Group, que recoge la opini\u00f3n de 2.500 ejecutivos expertos en innovaci\u00f3n acerca de las compa\u00f1\u00edas que consideran m\u00e1s innovadoras.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la edici\u00f3n de este a\u00f1o, encabezan el ranking<strong> Apple, Alphabet y Amazon<\/strong>, seguida de Microsoft y Samsung. En sexta posici\u00f3n, <strong>Huawei<\/strong>, tras haber<strong> subido 42 puestos<\/strong> desde 2019. En 2020, tambi\u00e9n han escalado <strong>Alibaba (+16)<\/strong>, situada en la s\u00e9ptima plaza, <strong>Walmart (+29)<\/strong>, en el n\u00famero 13,<strong> HP (+29)<\/strong> en el 15, y <strong>Dell (+21)<\/strong>, en vig\u00e9sima posici\u00f3n.&nbsp;<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"dbe4369c-33e5-4c26-b1d5-017b5302d503\" data-type=\"interactive\" data-title=\"TOP 50 EMPRESAS M\u00c1S INNOVADORAS 2020\">&nbsp;<\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\">En el lado contrario, <strong>McDonald\u2019s<\/strong>, cuya percepci\u00f3n de compa\u00f1\u00eda innovadora le hace descender este a\u00f1o 29 puestos hasta ocupar la plaza 50. Le siguen <strong>Adidas (-18)<\/strong>, en el puesto 28,<strong> JP Morgan Chase (-16)<\/strong>, en el 36, <strong>Bayer (-14)<\/strong>, en el 38, y <strong>Unilever (-13)<\/strong>, en el escal\u00f3n 45.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el ranking se han producido, asimismo, <strong>14 reincorporaciones<\/strong> &#8211; Sony, Tencent, Nike, Intel, Target, Xiaomi, Oracle, Hitachi, Costco, Airbus, uber, Procter &amp; Gamble, Nestl\u00e9 y Coca-Cola-, y <strong>seis nuevas entradas<\/strong> &#8211; JD.com, Bosch, ABB, FCA, Novartis y Volvo-.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sistemas de innovaci\u00f3n din\u00e1micos<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de la consultora, de las 162 compa\u00f1\u00edas que han aparecido en el ranking desde 2005 &#8211; a\u00f1o en el que se lanz\u00f3 la primera edici\u00f3n-,<strong> s\u00f3lo 8 compa\u00f1\u00edas se han dejado ver en la lista durante estos 14 a\u00f1os: Alphabet, Amazon, Apple, HP, IBM, Microsoft, Samsung y Toyota<\/strong>. Muestra de que mantener la maquinaria de la innovaci\u00f3n en marcha a\u00f1o tras a\u00f1o se alza como desaf\u00edo para una empresa.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLas compa\u00f1\u00edas que doblan su innovaci\u00f3n durante una recesi\u00f3n tiene un mejor rendimiento a largo plazo. Pero hacerlo de forma exitosa requiere desarrollar una estrategia de innovaci\u00f3n clara y apoyarla con inversi\u00f3n, y asegurar que tu sistema de innovaci\u00f3n sea lo suficientemente \u00e1gil para detectar las mejores oportunidades\u201d, explican desde la consultora.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este sentido, tambi\u00e9n recuerdan que los sistemas de innovaci\u00f3n deben ser din\u00e1micos, \u201ctienen que ser dise\u00f1ados y reformulados regularmente para entregar el nivel deseado de crecimiento de beneficios\u201d. Seg\u00fan datos de la consultora, las firmas que cuentan con los mejores sistemas de innovaci\u00f3n consiguen <strong>entre un 5% y un 20% m\u00e1s<\/strong> de resultados.&nbsp;<\/span><\/p>\n<p>&#8212;<\/p>\n<p>M\u00e1s noticias de <strong>Anunciantes<\/strong>:&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/ipmark.com\/coloquio-sectorial-gran-consumo-reforzado-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Gran Consumo, reforzado por el COVID-19, se prepara para nuevos momentos de consumo<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/bbva-refuerza-campana-oportunidades-creamos-entre-todos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">BBVA refuerza su campa\u00f1a &#8216;Las oportunidades las creamos entre todos&#8217;<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/el-boicot-publicitario-a-las-rrss-suman-mas-160-anunciantes-zuckerberg-reacciona\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">El boicot publicitario a las RRSS suma m\u00e1s de 160 anunciantes; Zuckerberg reacciona<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/premios-eficacia-2020-lista-larga\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Eficacia 2020: Vodafone y Arena Media lideran lista de inscripciones<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La innovaci\u00f3n se posiciona como una de las tres principales prioridades para dos de cada tres compa\u00f1\u00edas, pero \u00e9sta no<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,44],"tags":[],"class_list":["post-99702","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized 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