{"id":99018,"date":"2020-06-17T12:10:25","date_gmt":"2020-06-17T10:10:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=99018"},"modified":"2020-06-22T08:20:25","modified_gmt":"2020-06-22T07:20:25","slug":"grupo-varma-financiara-100-000-consumiciones-de-mas-de-1-500-locales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=99018","title":{"rendered":"Grupo Varma apoya al sector hostelero con una inyecci\u00f3n de 1,5 millones de euros"},"content":{"rendered":"<figure id=\"attachment_99021\" aria-describedby=\"caption-attachment-99021\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-99021 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/06\/Barcel\u00f3-By-The-Face-Bodegon-editada.png\" alt=\"Grupo Varma apoya al sector hostelero con una inyecci\u00f3n de 1,5 millones de euros\" width=\"690\" height=\"522\"><figcaption id=\"caption-attachment-99021\" class=\"wp-caption-text\">Ron Barcel\u00f3 lidera una de las iniciativas del grupo, \u2018Barcel\u00f3 By The Face\u2019, respaldada adem\u00e1s por las marcas Yzaguirre, Master\u2019s, Hendrick\u2019s, Glenfiddich, Fireball, Stolichnaya y Moskovskaya.<\/figcaption><\/figure>\n<p><strong>El Grupo Varma, propietaria de marcas espirituosas como Ron Barcel\u00f3, Hendrick\u00b4s o Glenfiddich, ha puesto en marcha una iniciativa solidaria para impulsar al sector hostelero. Una inyecci\u00f3n de 1,5 millones de euros que se ver\u00e1n la luz en diferentes acciones para incentivar la vuelta a los establecimientos y mitigar el impacto de la crisis sanitaria.<\/strong><\/p>\n<p><strong>Ron Barcel\u00f3<\/strong> lidera una de las iniciativas del grupo<strong>, \u2018Barcel\u00f3 By The Face\u2019,<\/strong> respaldada adem\u00e1s por las marcas <strong>Yzaguirre, Master\u2019s, Hendrick\u2019s, Glenfiddich, Fireball, Stolichnaya y Moskovskaya<\/strong>. Este proyecto financiar\u00e1 \u00edntegramente 1<strong>00.000 consumiciones a m\u00e1s de 1.500 locales<\/strong>, donde los hosteleros podr\u00e1n invitar a los clientes \u2018por la cara\u2019.<\/p>\n<p>La contribuci\u00f3n a cada local se gestiona a trav\u00e9s de la <strong>plataforma digital \u2018Barcel\u00f3 By The Face\u2019<\/strong>, a la que, por un lado, los consumidores podr\u00e1n acceder para hacerse con una celebraci\u00f3n con sus amigos, eligiendo entre los m\u00e1s de 1.500 locales distribuidos por todo el pa\u00eds. Y, por otro lado, los hosteleros contar\u00e1n con el registro automatizado de las consumiciones que se han servido en sus establecimientos, y por las que el <strong>Grupo Varma les realizar\u00e1 el pago correspondiente <\/strong>hasta alcanzar el m\u00e1ximo de 100.000 copas servidas.<\/p>\n<h2><strong>Edici\u00f3n limitada de Barcel\u00f3 A\u00f1ejo<\/strong><\/h2>\n<p>Adem\u00e1s, la maca Barcel\u00f3 A\u00f1ejo ha vestido <strong>su ic\u00f3nica botella<\/strong> para celebrar que \u201cpodemos volver a reunirnos\u201d. El dise\u00f1o recoge algunos de <strong>los mensajes<\/strong> m\u00e1s repetidos en<strong> las redes <\/strong>sociales durante el confinamiento. Esta edici\u00f3n limitada estar\u00e1 <strong>disponible \u00fanicamente en los establecimientos de hosteler\u00eda,<\/strong> como otra muestra de apoyo al sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Grupo Varma, propietaria de marcas espirituosas como Ron Barcel\u00f3, Hendrick\u00b4s o Glenfiddich, ha puesto en marcha una iniciativa solidaria<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5896],"tags":[206],"class_list":["post-99018","post","type-post","status-publish","format-standard","hentry","category-especiales-marcas-contra-el-covid-19","tag-ron-barcelo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Varma apoya al sector hostelero con una inyecci\u00f3n de 1,5 millones de euros<\/title>\n<meta name=\"description\" content=\"Grupo Varma apoya al sector hostelero con una inyecci\u00f3n de 1,5 millones de euros a trav\u00e9s de varias acciones solidarias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=99018\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Varma apoya al sector hostelero con una inyecci\u00f3n de 1,5 millones de euros\" \/>\n<meta property=\"og:description\" content=\"Grupo Varma apoya al sector hostelero con una inyecci\u00f3n de 1,5 millones de euros a trav\u00e9s de varias acciones solidarias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=99018\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-17T10:10:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T07:20:25+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=99018#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=99018\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Grupo Varma apoya al sector hostelero con una inyecci\u00f3n de 1,5 millones de euros\",\"datePublished\":\"2020-06-17T10:10:25+00:00\",\"dateModified\":\"2020-06-22T07:20:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=99018\"},\"wordCount\":317,\"keywords\":[\"Ron Barcel\u00f3\"],\"articleSection\":[\"ESPECIALES - 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