{"id":98732,"date":"2020-06-10T17:56:09","date_gmt":"2020-06-10T15:56:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=98732"},"modified":"2020-06-10T17:56:09","modified_gmt":"2020-06-10T15:56:09","slug":"paradores-confia-a-havas-media-su-inversion-publicitaria-en-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=98732","title":{"rendered":"Paradores conf\u00eda a Havas Media su inversi\u00f3n publicitaria en medios"},"content":{"rendered":"<figure id=\"attachment_98745\" aria-describedby=\"caption-attachment-98745\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98745\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/06\/Campa\u00f1a-Veraneadores-Paradores-web.jpg\" alt=\"Imagen de la \u00faltima campa\u00f1a publicitaria de Paradores. \" width=\"345\" height=\"534\"><figcaption id=\"caption-attachment-98745\" class=\"wp-caption-text\">Imagen de la \u00faltima campa\u00f1a publicitaria de Paradores.<\/figcaption><\/figure>\n<p><strong>Paradores de Turismo, empresa p\u00fablica al servicio del turismo espa\u00f1ol desde 1928, ha elegido a Havas Media, agencia de medios del Grupo Havas, para el desarrollo estrat\u00e9gico y gesti\u00f3n de medios de sus campa\u00f1as publicitarias. La duraci\u00f3n del contrato es de un a\u00f1o, prorrogable por otros dos m\u00e1s.&nbsp;<\/strong><\/p>\n<p>La adjudicaci\u00f3n a Havas Media, que ya hab\u00eda trabajado anteriormente para este anunciante, se ha producido tras la celebraci\u00f3n de un concurso convocado por Paradores de Turismo de Espa\u00f1a, y en cuyo <strong>proceso de selecci\u00f3n participaron otras empresas como Digital Group Branch, Equmedia XL, #HMG, Rebold, Wavemaker y Zosmamedia<\/strong>.<\/p>\n<p>Con esta adjudicaci\u00f3n Havas Media, desde su equipo de Madrid, ser\u00e1 la <strong>responsable del planteamiento estrat\u00e9gico y t\u00e1ctica de todas las campa\u00f1as comerciales de la marca<\/strong>, a nivel nacional e internacional, as\u00ed como del proyecto de implementaci\u00f3n de GA360.<\/p>\n<p>La propuesta de Havas Media, de acuerdo con el comunicado remitido por la propia agencia,&nbsp; \u00abfue considerada finalmente como la mejor por Paradores, teniendo en cuenta todos ejercicios presentados por cada una de las agencias durante el proceso del concurso. Entre ellos, <strong>el dise\u00f1o del plan de medios para campa\u00f1a de verano, SEM, modelos de atribuci\u00f3n y de estrategia de medios, e informe mensual<\/strong>. Adem\u00e1s, una propuesta para mejorar la anal\u00edtica web de Paradores y otra sobre jornadas de formaci\u00f3n en diversos aspectos tecnol\u00f3gicos, como es modelos de atribuci\u00f3n, program\u00e1tica, SEM, entre otros\u00bb.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">M\u00e1s noticias sobre Paradores<\/span>:&nbsp;<\/strong><\/p>\n<p><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/ipmark.com\/parafina-comunicacion-stand-sostenible-paradores-fitur-2020\/\">Paradores y Parafina Comunicaci\u00f3n, Premio \u2018Stand Sostenible\u2019 en FITUR 2020<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paradores de Turismo, empresa p\u00fablica al servicio del turismo espa\u00f1ol desde 1928, ha elegido a Havas Media, agencia de medios<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-98732","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paradores conf\u00eda a Havas Media su inversi\u00f3n publicitaria en medios<\/title>\n<meta name=\"description\" content=\"Paradores ha confiado de nuevo a Havas Media la gesti\u00f3n de su presupuesto publicitario en medios, despu\u00e9s de convocar un concurso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=98732\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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