{"id":98698,"date":"2020-06-10T12:22:29","date_gmt":"2020-06-10T10:22:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=98698"},"modified":"2020-06-10T12:22:29","modified_gmt":"2020-06-10T10:22:29","slug":"el-presidente-de-mcdonalds-anuncia-cambios-en-la-direccion-global-en-marketing","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=98698","title":{"rendered":"El presidente de McDonald\u00b4s anuncia cambios en la direcci\u00f3n global de marketing"},"content":{"rendered":"<figure id=\"attachment_98700\" aria-describedby=\"caption-attachment-98700\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98700\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/06\/5ee0b2d32d25a_image_name.jpg\" alt=\"El presidente y CEO de la marca, Chris Kempczinski, conf\u00eda en Macrow y Flatley \u201cpara acelerar nuestra recuperaci\u00f3n tras la crisis\u201d.\" width=\"690\" height=\"394\"><figcaption id=\"caption-attachment-98700\" class=\"wp-caption-text\">El presidente y CEO de la marca, Chris Kempczinski, conf\u00eda en Macrow y Flatley \u201cpara acelerar la recuperaci\u00f3n tras la crisis\u201d.<\/figcaption><\/figure>\n<p><b>La cadena de comida r\u00e1pida, McDonald\u00b4s ha renovado la direcci\u00f3n del departamento de marketing de la marca a nivel global. Desde la partida de Silvia Lagnado en julio de 2019, el cargo de CMO estaba liderado por el vicepresidente de marketing, Colin Mitchell, que despu\u00e9s de cuatro a\u00f1os ha decidido abandonar la empresa. Ante estos cambios, el gigante ha promocionado a Alistair Macrow, como su nuevo director de marketing global<\/b>.<\/p>\n<p>Mitchell desempe\u00f1\u00f3 un papel integral en el p<b>rogreso de marketing y al crecimiento de la compa\u00f1\u00eda<\/b>, ha indicado <b>Chris Kempczinski, presidente y CEO de la cadena<\/b>, en un comunicado. Y a\u00f1ade que \u201cla activaci\u00f3n del posicionamiento global de la marca fue en parte gracias a \u00e9l, que di\u00f3 un estilo renovado\u201d.<\/p>\n<p>A partir de ahora, <b>Alistair Macrow<\/b>, que se comunicar\u00e1 directamente con el presidente, a<b>sumir\u00e1 el rol de Mitchell y supervisar\u00e1 la estrategia globa<\/b>l del men\u00fa, marca, insights y marketing, as\u00ed c\u00f3mo tambi\u00e9n trabajar\u00e1 con el resto de mercados para fortalecer los programas de capacitaci\u00f3n y del proceso de planificaci\u00f3n. <b>El profesional trabajar\u00e1 codo con codo con Morgan Flatley,<\/b> vicepresidente senior y directora de marketing y experiencia digital del cliente en Estados Unidos.<\/p>\n<p><b>El presidente y CEO de la marca conf\u00eda en Macrow y Flatley \u201cpara acelerar nuestra recuperaci\u00f3n tras la crisis\u201d.<\/b> Y a\u00f1ade que \u201ca medida que salimos de la pandemia global, la <b>confianza de los consumidores<\/b> en la empresa y en los programas de marketing de todos los pa\u00edses donde operamos ser\u00e1 fundamental para restablecer el impulso comercial que ten\u00edamos antes del COVID-19\u201d.<\/p>\n<p>Hasta la salida definitiva de Mitchell, \u00e9ste trabajar\u00e1 con el nuevo CMO para \u201c<b>garantizar una transici\u00f3n sin problema<\/b>s\u201d. Igualmente, el nuevo responsable trabajar\u00e1 con <b>Ian Borden <\/b>para bucar a su sucesor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena de comida r\u00e1pida, McDonald\u00b4s ha renovado la direcci\u00f3n del departamento de marketing de la marca a nivel global.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227,1043],"class_list":["post-98698","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-marketing","tag-mcdonalds"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El presidente de McDonald\u00b4s anuncia cambios en la direcci\u00f3n global en marketing<\/title>\n<meta name=\"description\" content=\"El presidente de McDonald\u00b4s anuncia cambios en la direcci\u00f3n global en marketing. 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