{"id":98419,"date":"2020-06-03T11:02:19","date_gmt":"2020-06-03T09:02:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=98419"},"modified":"2020-06-03T11:02:19","modified_gmt":"2020-06-03T09:02:19","slug":"las-asociaciones-tecnologicas-rechazan-la-tasa-google","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=98419","title":{"rendered":"Las asociaciones tecnol\u00f3gicas rechazan la tasa Google"},"content":{"rendered":"<figure id=\"attachment_98420\" aria-describedby=\"caption-attachment-98420\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-98420 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/06\/Las-asociaciones-tecnol\u00f3gicas-rechazan-\u201cla-tasa-Google-.jpg\" alt=\"Las asociaciones tecnol\u00f3gicas rechazan la tasa Google\" width=\"690\" height=\"487\"><figcaption id=\"caption-attachment-98420\" class=\"wp-caption-text\">El 3 de junio se debate el Proyecto de Ley del Impuesto en el Congreso, conocida como tasa Google.<\/figcaption><\/figure>\n<p><b>AMETIC, IAB Spain, la A<a href=\"https:\/\/ipmark.com\/tasa-google-prensa-impresa-y-digital\/\">sociaci\u00f3n Espa\u00f1ola de Startups<\/a> y la Asociaci\u00f3n Espa\u00f1ola de la Econom\u00eda Digital (Adigital) han manifestado su rechazo al desarrollo unilateral del impuesto digital en Espa\u00f1a, conocido como tasa Google. El 3 de junio se debate el Proyecto de Ley del Impuesto en el Congreso, por lo que el sector \u201csolicita al Gobierno que reconsidere su posici\u00f3n hasta que se alcance un acuerdo en el \u00e1mbito internacional\u201d.<\/b><\/p>\n<p>La entrada de esta medida \u201c<b>dificultar\u00e1 y ralentizar\u00e1 el proceso de digitalizaci\u00f3n de las empresas y de la econom\u00eda<\/b> en un momento en el que, a la luz de los acontecimiento de los \u00faltimos meses, es m\u00e1s necesaria que nunca\u201d, se\u00f1alan los representantes en Espa\u00f1a en el <b>\u2018Manifiesto del sector de la econom\u00eda digital contra el establecimiento de un impuesto sobre determinados servicios digitales\u2019.<\/b><\/p>\n<p>Las cuatro entidades advierten de los efectos negativos de este Proyecto de Ley para el conjunto de la \u201ceconom\u00eda del pa\u00eds\u201d, que ser\u00eda \u201c<b>menos productiva, menos innovadora, menos emprendedora y, en consecuencia, menos competitiva a nivel global\u201d.<\/b><\/p>\n<h2><b>Impacto a pymes y startups<\/b><\/h2>\n<p>El manifiesto hace especial hincapi\u00e9 en el <b>impacto de esta medida a las pymes (el 99% son peque\u00f1as y medianas empresas) y las startups de nuestro pa\u00eds.<\/b> \u201cAunque se supone que los umbrales del impuesto afectar\u00edan s\u00f3lo a las grandes multinacionales, en <b>realidad aquellas subsidiarias que pertenecen a grupos nacionales m\u00e1s grandes que cumplieran los criterios fijados se ver\u00edan plenamente afectadas<\/b> lastrando su competitividad en un mundo tan globalizado\u201d, puntualizan.<\/p>\n<h2><b>Impuesto a nivel global<\/b><\/h2>\n<p>Por estos motivos, las asociaciones <strong>rechazan la puesta en marcha de este impuesto de manera unilateral en nuestro pa\u00eds<\/strong> y apoyan, por el contrario, una soluci\u00f3n coordinada en el marco de la <b>Organizaci\u00f3n para la Cooperaci\u00f3n y el Desarrollo Econ\u00f3micos (OCDE).<\/b> Y recuerdan que <strong>los acuerdos sobre cambios en las normas fiscales internacionales<\/strong><b> deben ser a nivel global<\/b>.<\/p>\n<p><strong>&#8212;<\/strong><\/p>\n<p>M\u00e1s noticias sobre <strong>\u00abTasa Google<\/strong>\u00ab:<\/p>\n<p><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/ipmark.com\/gobierno-retrasa-cobro-de-la-tasa-google\/\">El Gobierno retrasa el cobro de la tasa Google para finales de 2020<\/a><\/span><br \/>\n<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/ipmark.com\/tasa-google-prensa-impresa-y-digital\/\">As\u00ed afectar\u00eda la tasa Google a la prensa impresa y digital<\/a><\/span><br \/>\n<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/ipmark.com\/asociacion-espanola-de-startups-tasa-google\/\">La Asociaci\u00f3n Espa\u00f1ola de Startups pide al Gobierno retirar su tasa Google<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMETIC, IAB Spain, la Asociaci\u00f3n Espa\u00f1ola de Startups y la Asociaci\u00f3n Espa\u00f1ola de la Econom\u00eda Digital (Adigital) han manifestado su<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-98419","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las asociaciones tecnol\u00f3gicas rechazan la tasa Google<\/title>\n<meta name=\"description\" content=\"AMETIC, IAB Spain, la Asociaci\u00f3n Espa\u00f1ola de Startups y la Asociaci\u00f3n Espa\u00f1ola de la Econom\u00eda Digital (Adigital) manifiestan su rechazo a la tasa Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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