{"id":98396,"date":"2020-06-02T18:01:53","date_gmt":"2020-06-02T16:01:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=98396"},"modified":"2020-06-02T18:01:53","modified_gmt":"2020-06-02T16:01:53","slug":"el-consumo-de-tv-desciende-pero-mantiene-indices-historicos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=98396","title":{"rendered":"El consumo de TV desciende, pero mantiene \u00edndices hist\u00f3ricos"},"content":{"rendered":"
\"El
En mayo de 2020, el consumo de TV fue de media de 260 minutos (persona\/d\u00eda), 37\u2019 m\u00e1s que en el mismo mes de 2019.<\/figcaption><\/figure>\n

El consumo de televisi\u00f3n ha registrado una evoluci\u00f3n descendente desde el inicio del estado de alarma hasta la semana 12, del 25 al 31 de mayo, cuando numerosas provincias han comenzado la fase dos del periodo de desescalada. En concreto, de la primera semana, que registr\u00f3 el m\u00e1ximo hist\u00f3rico<\/a> (325\u2019), a la \u00faltima mencionada (237\u2019), se ha descendido en 88 minutos por persona\/d\u00eda. A pesar de la bajada, los registros mantienen \u00edndices hist\u00f3ricos.<\/b><\/p>\n

En mayo de 2020, el consumo de TV fue de media de 260 minutos (persona\/d\u00eda), 37\u2019 m\u00e1s que en el mismo mes de 2019<\/b>, seg\u00fan datos del estudio \u2018La desescalada en consumo de televisi\u00f3n\u2019 de Barlovento Comunicaci\u00f3n.
\n<\/b><\/p>\n

El informe, muestra la evoluci\u00f3n de la televisi\u00f3n en estas semanas de confinamiento en las diferentes regiones del pa\u00eds y en el conjunto nacional. En el periodo de desescalada, los resultados muestran diferencias entre provincias, entre las que est\u00e1n en la fase 2, que consumen menos TV; y aquellas que se encuentran en la fase 1, <\/b>como la Comunidad de Madrid o Barcelona, donde siguen con \u00edndices elevados a pesar de las bajadas. Por ejemplo, Asturias y Navarra son las regiones donde han descendido m\u00e1s en la semana 11, en 128\u2019 y 123\u2019, respectivamente.<\/p>\n

\"El<\/p>\n

Acerca del alcance de la audiencia diaria, <\/b>entre la semana uno y la 11, el reach diario ha ca\u00eddo en 2.576.000 telespectadores hasta los 32.015.000<\/b>. Catalu\u00f1a, Comunidad Valenciana, Andaluc\u00eda y Madrid, son las regiones con mayores descensos. Por ejemplo, en Andaluc\u00eda, el consumo por persona (al d\u00eda) ha bajado de los 343\u2019 en la semana del 16 de marzo a los 253<\/b>\u2019 en la del 31 de mayo, seg\u00fan datos de Kantar, presentados en el informe de Barlovento Comunicaci\u00f3n.<\/p>\n

\"El<\/h2>\n

Descensos en todas las franjas de edad<\/b><\/h2>\n

Por franjas de edad, el consumo de televisi\u00f3n ha descendido en todos los grupos, desde el incio de las salidas en todas las provincias. No obstante, el colectivo, entre los 45 y los 64 a\u00f1os, registra la mayor ca\u00edda, de 117 minutos<\/b> por persona\/d\u00eda (28,6%), entre las semana cero a la 11. Le sigue, el grupo de mayores de 64 a\u00f1os (93 minutos menos) y los menores de 4 a\u00f1os (88 minutos menos).<\/p>\n

\"El<\/p>\n","protected":false},"excerpt":{"rendered":"

El consumo de televisi\u00f3n ha registrado una evoluci\u00f3n descendente desde el inicio del estado de alarma hasta la semana 12,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-98396","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"\nEl consumo de TV desciende, pero mantiene \u00edndices hist\u00f3ricos<\/title>\n<meta name=\"description\" content=\"El consumo de TV ha registrado una evoluci\u00f3n descendente desde el inicio del estado, aunque a\u00fan mantiene datos hist\u00f3ricos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=98396\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El consumo de TV desciende, pero mantiene \u00edndices hist\u00f3ricos\" \/>\n<meta property=\"og:description\" content=\"El consumo de TV ha registrado una evoluci\u00f3n descendente desde el inicio del estado, aunque a\u00fan mantiene datos hist\u00f3ricos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=98396\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T16:01:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/06\/El-consumo-de-TV-desciende-portada.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=98396#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=98396\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"El consumo de TV desciende, pero mantiene \u00edndices hist\u00f3ricos\",\"datePublished\":\"2020-06-02T16:01:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=98396\"},\"wordCount\":404,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=98396#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/El-consumo-de-TV-desciende-portada.jpg\",\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=98396\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=98396\",\"name\":\"El consumo de TV desciende, pero mantiene \u00edndices hist\u00f3ricos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=98396#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=98396#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/El-consumo-de-TV-desciende-portada.jpg\",\"datePublished\":\"2020-06-02T16:01:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"El consumo de TV ha registrado una evoluci\u00f3n descendente desde el inicio del estado, aunque a\u00fan mantiene datos hist\u00f3ricos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=98396#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=98396\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=98396#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=98396#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El consumo de TV desciende, pero mantiene \u00edndices hist\u00f3ricos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El consumo de TV desciende, pero mantiene \u00edndices hist\u00f3ricos","description":"El consumo de TV ha registrado una evoluci\u00f3n descendente desde el inicio del estado, aunque a\u00fan mantiene datos hist\u00f3ricos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=98396","og_locale":"es_ES","og_type":"article","og_title":"El consumo de TV desciende, pero mantiene \u00edndices hist\u00f3ricos","og_description":"El consumo de TV ha registrado una evoluci\u00f3n descendente desde el inicio del estado, aunque a\u00fan mantiene datos hist\u00f3ricos.","og_url":"https:\/\/ipmark.com\/?p=98396","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-06-02T16:01:53+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/06\/El-consumo-de-TV-desciende-portada.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=98396#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=98396"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"El consumo de TV desciende, pero mantiene \u00edndices hist\u00f3ricos","datePublished":"2020-06-02T16:01:53+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=98396"},"wordCount":404,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=98396#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/06\/El-consumo-de-TV-desciende-portada.jpg","articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=98396","url":"https:\/\/ipmark.com\/?p=98396","name":"El consumo de TV desciende, pero mantiene \u00edndices hist\u00f3ricos","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=98396#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=98396#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/06\/El-consumo-de-TV-desciende-portada.jpg","datePublished":"2020-06-02T16:01:53+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"El consumo de TV ha registrado una evoluci\u00f3n descendente desde el inicio del estado, aunque a\u00fan mantiene datos hist\u00f3ricos.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=98396#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=98396"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=98396#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=98396#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"El consumo de TV desciende, pero mantiene \u00edndices hist\u00f3ricos"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/98396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98396"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/98396\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}