{"id":98392,"date":"2020-06-02T17:43:40","date_gmt":"2020-06-02T15:43:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=98392"},"modified":"2020-06-02T17:43:40","modified_gmt":"2020-06-02T15:43:40","slug":"eroski-documental-irrupcion-covid-19","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=98392","title":{"rendered":"Eroski comparte en un documental la irrupci\u00f3n vivida en la cadena por el COVID-19"},"content":{"rendered":"<figure id=\"attachment_98394\" aria-describedby=\"caption-attachment-98394\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98394\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/06\/eroski-documental.jpg\" alt=\"Eroski lanza un documental donde narra la experiencia vivida durante el comienzo de la crisis sanitaria originada por el COVID-19\" width=\"690\" height=\"388\"><figcaption id=\"caption-attachment-98394\" class=\"wp-caption-text\">Eroski lanza un documental donde narra la experiencia vivida durante el comienzo de la crisis sanitaria originada por el COVID-19<\/figcaption><\/figure>\n<p><strong>Con el objetivo de mostrar y agradecer el esfuerzo realizado durante la crisis sanitaria, la cadena de supermercados Eroski ha lanzado un documental donde empleados, proveedores y clientes narran la experiencia vivida en los meses de confinamiento. Un proceso de consciencia y adaptaci\u00f3n de toda la organizaci\u00f3n para ofrecer una respuesta inmediata a una situaci\u00f3n jam\u00e1s vivida antes.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el t\u00edtulo \u2018Contigo\u2019, la cadena vasca aspira a mostrar c\u00f3mo ha sido y c\u00f3mo se ha sentido en este \u201ccambio de vida\u201d para formar parte del \u201ccambio de vida de todas las personas. El resultado es un <strong>trabajo filmado durante la primera fase de la pandemia<\/strong> &#8211; la m\u00e1s dif\u00edcil-, donde se puso a prueba las cadenas de suministro de supermercados e hipermercados.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSentimos la necesidad de compartir una experiencia \u00fanica, nunca antes vivida, donde el compa\u00f1erismo, la colaboraci\u00f3n, velocidad y aprendizaje se intensificaban de manera exponencial, cada d\u00eda, hasta convertirse en normalidad. Cada instante, cada momento iba hilando una historia que merec\u00eda la pena ser contada\u201d, ha explicado <strong>Ainhoa Oyarbide<\/strong>, directora de marca y comunicaci\u00f3n de <strong>Eroski<\/strong>.&nbsp;<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/TyuODOAKu9M\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">El documental es una<strong> pieza coral que integra las vivencias de hasta 15 puntos de vista diferentes<\/strong>, entre empleados, mandos altos e intermedios, proveedores y clientes. El resultado es un relato inmediato, real y fresco que busca compartir las experiencias, la reflexi\u00f3n y los aprendizajes<strong> a trav\u00e9s de un formato alejado de los c\u00f3digos y soportes publicitarios<\/strong> y que trata de implicar al espectador, tambi\u00e9n protagonista estos d\u00edas, con respeto y complicidad.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con una duraci\u00f3n de 15 minutos, el documental estar\u00e1 disponible en abierto en los perfiles sociales de la compa\u00f1\u00eda y en otras plataformas digitales.&nbsp;<\/span><\/p>\n<p>&#8212;<\/p>\n<p>M\u00e1s noticias sobre el <strong>impacto del COVID-19<\/strong>:&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/ipmark.com\/covid-19-impulsor-rol-social-de-marcas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">El COVID-19, impulsor de un mayor rol social entre las marcas<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/eventos-pos-covid-19-experiencia-phygital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Los eventos post-COVID-19 se &#8216;refugian&#8217; en la experiencia phygital<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/agencias-de-medios-coloquio-ipmark-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">COVID-19. Un m\u00e1ster en gesti\u00f3n de incertidumbre para las agencias de medios<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/yomequedoencasa-ikea-campana-coronavirus\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Ikea agradece a los espa\u00f1oles que se hayan #quedadoencasa<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Con el objetivo de mostrar y agradecer el esfuerzo realizado durante la crisis sanitaria, la cadena de supermercados Eroski ha<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[5470],"class_list":["post-98392","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-coronavirus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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