{"id":98189,"date":"2020-05-28T11:44:56","date_gmt":"2020-05-28T09:44:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=98189"},"modified":"2020-05-28T11:44:56","modified_gmt":"2020-05-28T09:44:56","slug":"esports-workshop-play-the-game","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=98189","title":{"rendered":"\u2018Vine por la audiencia y me qued\u00e9 por el engage\u2019. Descubre por qu\u00e9 BMW, Burger King o Nike se han \u2018enganchado\u2019 a los eSports"},"content":{"rendered":"<p><strong> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-98195\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/play-the-game-workshop-IPMARK-ok.jpg\" alt=\"play-the-game-workshop-IPMARK-ok\" width=\"690\" height=\"214\">Son muchas las grandes marcas que han encontrado en los eSports el veh\u00edculo m\u00e1s eficaz para conectar con el p\u00fablico m\u00e1s joven. Un formato no intrusivo que despierta pasiones, que propicia un encuentro relevante con el consumidor y que ha incrementado m\u00e1s de un 100% sus audiencias durante la crisis COVID-19. En el workshop \u2018<em>Vine por la audiencia y me qued\u00e9 por el engage<\/em>\u2019 \u00d3scar Soriano, CEO de Play the game y uno de los mayores expertos en deporte electr\u00f3nico, analizar\u00e1 c\u00f3mo introducirse en este ecosistema y todo su potencial como herramienta comercial y de comunicaci\u00f3n. <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/ipmark.com\/eventos\/webinar-play-the-game\/#formularioplaythegame\">\u00a1Ap\u00fantate&nbsp;a este evento exclusivo para directores de marketing y brand managers!<\/a><\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.linkedin.com\/in\/oscar-soriano\/?originalSubdomain=es\">\u00d3scar Soriano<\/a> <\/span><\/strong>compartir\u00e1 consejos \u00fatiles y pr\u00e1cticos para todos aquellos anunciantes que sienten curiosidad por los eSports o piensan que su marca deber\u00eda adentrarse en un sector deportivo que ha visto crecer sus audiencias hasta un 100% desde el inicio de la crisis COVID-19.<\/p>\n<p>A diferencia de la mayor\u00eda de webinars actuales, Play The Game apuesta por un formato m\u00e1s participativo e interactivo, con un m\u00e1ximo de siete asistentes.<\/p>\n<p><strong>Fechas: 10 de junio 2020, a las 16:00 horas<\/strong><\/p>\n<p><strong>Ponente: \u00d3scar Soriano, CEO de Play the game<\/strong><\/p>\n<p><strong>Precio Workshop: 50 euros. <\/strong><\/p>\n<p><strong>PLAZAS LIMITADAS.&nbsp;<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/ipmark.com\/eventos\/webinar-play-the-game\/\">\u00a1REG\u00cdSTRATE!<\/a><\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\">IPMARK regalar\u00e1 cinco invitaciones a sus lectores.<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-98197\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/Workshop-eSports-Play-The-Game-ok.jpg\" alt=\"Workshop-eSports-Play-The-Game-ok\" width=\"690\" height=\"311\"><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Sobre Play The Game<\/span><\/strong><\/p>\n<p><a href=\"http:\/\/www.playthegame.agency\/\">Play The Game<\/a> es una agencia independiente de marketing y comunicaci\u00f3n especializada en eSports y gaming. Una de las pioneras a nivel global, fundada en Espa\u00f1a en 2015. Actualmente cuenta con sedes en Espa\u00f1a, M\u00e9xico y Per\u00fa. Aborda el territorio gaming desde \u00e1mbitos comola consultor\u00eda, la activaci\u00f3n o el patrocinio. Ha trabajado con marcas como Nike, Burger King, Grupo Planeta, LG o Citro\u00ebn y Chupa Chups, entre otras.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Son muchas las grandes marcas que han encontrado en los eSports el veh\u00edculo m\u00e1s eficaz para conectar con el p\u00fablico<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[2148],"class_list":["post-98189","post","type-post","status-publish","format-standard","hentry","category-eventos","tag-esports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eSports: Workshop de Play The Game para directores de marketing<\/title>\n<meta name=\"description\" content=\"Play the game organiza una serie de workshops dirigidos a directores de marketing sobre la eficacia de los eSports para la estrategia de marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=98189\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eSports: Workshop de Play The Game para directores de marketing\" \/>\n<meta property=\"og:description\" content=\"Play the game organiza una serie de workshops dirigidos a directores de marketing sobre la eficacia de los eSports para la estrategia de marca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=98189\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-28T09:44:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/play-the-game-workshop-IPMARK-ok.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=98189#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=98189\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"\u2018Vine por la audiencia y me qued\u00e9 por el engage\u2019. 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