{"id":98164,"date":"2020-05-27T16:54:03","date_gmt":"2020-05-27T14:54:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=98164"},"modified":"2020-05-27T16:54:03","modified_gmt":"2020-05-27T14:54:03","slug":"el-44-de-las-empresas-cambia-el-tono-en-sus-campanas-de-email-marketing-durante-la-crisis","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=98164","title":{"rendered":"El 44% de las empresas ha cambiado el tono en sus campa\u00f1as de email marketing durante la crisis"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-98167\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/5ece76fedc128_portada.jpg\" alt=\"El 44% de las empresas cambia el tono en sus campa\u00f1as de email marketing durante la crisis\" width=\"690\" height=\"388\"><\/strong><br \/>\n<strong>Datos como el del titular son los que se desprenden del estudio &#8216;La repercusi\u00f3n de la crisis del COVID-19 en el Email Marketing&#8217; que Digital Response, agencia especializada en este \u00e1rea&nbsp; y en marketing automation, ha presentado recietemente, en el que se detalla que m\u00e1s del 40% de las empresas afirma haber cambiado el tono comunicativo en sus acciones en este momento.<br \/>\n<\/strong><\/p>\n<p>El <a href=\"https:\/\/www.digitalresponse.es\/recursos-email-marketing\/estudio-covid-19-y-email-marketing\/\">estudio<\/a>, cuyo objetivo es el de mostrar c\u00f3mo ha afectado la <strong>crisis del COVID-19 al email marketing<\/strong>, nace de una encuesta en la que han participado <strong>102 empresas de distintos perfiles,<\/strong> con la labor de recopilar la informaci\u00f3n necesaria para obtener una fotograf\u00eda lo m\u00e1s real posible de la situaci\u00f3n y de las expectativas sobre los meses venideros.<\/p>\n<p>La crisis que ha provocado el COVID-19 ha forzado a que organizaciones y empresas deban tomar decisiones importantes de forma r\u00e1pida y eficaz. El \u00e1mbito del email marketing no ha sido la excepci\u00f3n, sobre todo a la hora de decidir c\u00f3mo gestionar las comunicaciones&nbsp;con los usuarios.<\/p>\n<p>Por ese motivo se ha preguntado a los participantes por cuestiones tan relevantes como, por ejemplo,&nbsp; si la frecuencia de env\u00edos se ha visto afectada, si han enviado <strong>comunicados concretos sobre el&nbsp;<\/strong><strong>COVID-19<\/strong> sin una intenci\u00f3n expl\u00edcitamente comercial o si han decidido o no hacer un <strong>cambio en el tono comunicativo de las campa\u00f1as de email.<\/strong><\/p>\n<p>Destacamos, por ejemplo, que <strong>el 86,27% de las empresas participantes cree que el email marketing tendr\u00e1 un peso muy importante<\/strong> en el conjunto de t\u00e1cticas de marketing en los pr\u00f3ximos meses. Este canal junto a los Social Media (84,31%) son los m\u00e1s destacados. Tambi\u00e9n se ha dedicado un espacio para analizar las principales m\u00e9tricas del sector (tasa de apertura, tasa de clicks y tasa de conversiones) para ver si se han visto afectadas por el contexto.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-98168\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/5ece7715b3b58_grficos-.jpg\" alt=\"El 44% de las empresas cambia el tono en sus campa\u00f1as de email marketing durante la crisis\" width=\"690\" height=\"207\"><\/p>\n<p>Sin duda alguna, el estudio refleja muy bien c\u00f3mo diversas empresas de diferentes sectores han decidido actuar ante una situaci\u00f3n de crisis no prevista y c\u00f3mo se imaginan el futuro del marketing y, en concreto, el email marketing en los pr\u00f3ximos meses.&nbsp;<\/p>\n<p><strong>El estudio ya se puede descargar de forma gratuita en el <a href=\"https:\/\/www.digitalresponse.es\/recursos-email-marketing\/estudio-covid-19-y-email-marketing\/\">site<\/a> de Digital Response.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Datos como el del titular son los que se desprenden del estudio &#8216;La repercusi\u00f3n de la crisis del COVID-19 en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[164],"class_list":["post-98164","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El 44% de las empresas cambia el tono en sus campa\u00f1as de email marketing durante la crisis<\/title>\n<meta name=\"description\" content=\"El 44% de las empresas 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