{"id":97946,"date":"2020-05-22T14:47:22","date_gmt":"2020-05-22T12:47:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=97946"},"modified":"2020-05-22T14:47:22","modified_gmt":"2020-05-22T12:47:22","slug":"motorola-reaparece-mas-valiente-que-nunca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=97946","title":{"rendered":"Motorola reaparece m\u00e1s valiente que nunca"},"content":{"rendered":"<figure id=\"attachment_97948\" aria-describedby=\"caption-attachment-97948\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-97948\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/5ec7c893c8567_motorola-reaparece-ms-valiente-que-nunca.jpg\" alt=\"Motorola reaparece m\u00e1s valiente que nunca\" width=\"690\" height=\"271\"><figcaption id=\"caption-attachment-97948\" class=\"wp-caption-text\">El dise\u00f1o de la estrategia y de la campa\u00f1a ha reca\u00eddo en las manos de la agencia Mi Querido Watson.<\/figcaption><\/figure>\n<p><b>Motorola lanza al mercado su nueva campa\u00f1a de marca, \u2018Valientes\u2019, dise\u00f1ada y cocinada durante el confinamiento. Un nuevo lenguaje visual y verbal en todas las piezas gr\u00e1ficas de la marca internacional en su nueva acci\u00f3n, que marcar\u00e1 su nueva l\u00ednea comunicativa, que tambi\u00e9n ser\u00e1 visible en los trabajos promocionales de producto de la familia G8.<br \/>\n<\/b><\/p>\n<p>Este trabajo, que se podr\u00e1 ver en el<b> entorno digital y redes sociales,<\/b> ser\u00e1 el punto de partida de la<b> nueva imagen de la marca, <\/b>Motorola. El dise\u00f1o de la estrategia y de la campa\u00f1a ha reca\u00eddo en las manos de la agencia creativa <b>Mi Querido Watson.<br \/>\n<\/b><\/p>\n<p>El <b>spot<\/b>, que tiene una duraci\u00f3n de sesenta segundos, i<b>nvita a \u201credescubrir<\/b>, disfrutar, volver a enamorarnos y poner un pie en la tierra\u201d despu\u00e9s de meses de confinamiento. En este nuevo terreno, la marca insiste que <b>\u201cla valent\u00eda ser\u00e1 m\u00e1s necesaria que nunca\u201d.<\/b><\/p>\n<p>As\u00ed, esta acci\u00f3n tambi\u00e9n trae un nuevo lenguaje visual y verbal en todas sus piezas, tanto gr\u00e1ficas como audiovisuales. Este mismo c\u00f3digo, como hemos adelantado,<b> ser\u00e1 aplicado a sus nuevas campa\u00f1as de producto para la familia G8<\/b> (Moto G 8Plus, Moto G8 Power y Moto G8 Power Lite), bajo el claim \u2018<b>Todo nuevo, nada normal\u2019.&nbsp; <\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"Motorola_Valientes_H264_HD\" src=\"https:\/\/player.vimeo.com\/video\/420208334?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motorola lanza al mercado su nueva campa\u00f1a de marca, \u2018Valientes\u2019, dise\u00f1ada y cocinada durante el confinamiento. Un nuevo lenguaje visual<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-97946","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Motorola reaparece m\u00e1s valiente que nunca - IPMARK<\/title>\n<meta name=\"description\" content=\"La marca internacional Motorola lanza al mercado su nueva campa\u00f1a de marca, \u2018Valientes\u2019, dise\u00f1ada y cocinada durante el confinamiento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=97946\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motorola reaparece m\u00e1s valiente que nunca - IPMARK\" \/>\n<meta property=\"og:description\" content=\"La marca internacional Motorola lanza al mercado su nueva campa\u00f1a de marca, \u2018Valientes\u2019, dise\u00f1ada y cocinada durante el confinamiento.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=97946\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-22T12:47:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/5ec7c893c8567_motorola-reaparece-ms-valiente-que-nunca.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97946#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97946\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Motorola reaparece m\u00e1s valiente que nunca\",\"datePublished\":\"2020-05-22T12:47:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97946\"},\"wordCount\":259,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97946#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/5ec7c893c8567_motorola-reaparece-ms-valiente-que-nunca.jpg\",\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97946\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=97946\",\"name\":\"Motorola reaparece m\u00e1s valiente que nunca - IPMARK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97946#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97946#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/5ec7c893c8567_motorola-reaparece-ms-valiente-que-nunca.jpg\",\"datePublished\":\"2020-05-22T12:47:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"La marca internacional Motorola lanza al mercado su nueva campa\u00f1a de marca, \u2018Valientes\u2019, dise\u00f1ada y cocinada durante el confinamiento.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97946#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=97946\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97946#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97946#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Motorola reaparece m\u00e1s valiente que nunca\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Motorola reaparece m\u00e1s valiente que nunca - IPMARK","description":"La marca internacional Motorola lanza al mercado su nueva campa\u00f1a de marca, \u2018Valientes\u2019, dise\u00f1ada y cocinada durante el confinamiento.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=97946","og_locale":"es_ES","og_type":"article","og_title":"Motorola reaparece m\u00e1s valiente que nunca - IPMARK","og_description":"La marca internacional Motorola lanza al mercado su nueva campa\u00f1a de marca, \u2018Valientes\u2019, dise\u00f1ada y cocinada durante el confinamiento.","og_url":"https:\/\/ipmark.com\/?p=97946","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-05-22T12:47:22+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/5ec7c893c8567_motorola-reaparece-ms-valiente-que-nunca.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=97946#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=97946"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Motorola reaparece m\u00e1s valiente que nunca","datePublished":"2020-05-22T12:47:22+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=97946"},"wordCount":259,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=97946#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/5ec7c893c8567_motorola-reaparece-ms-valiente-que-nunca.jpg","articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=97946","url":"https:\/\/ipmark.com\/?p=97946","name":"Motorola reaparece m\u00e1s valiente que nunca - IPMARK","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=97946#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=97946#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/5ec7c893c8567_motorola-reaparece-ms-valiente-que-nunca.jpg","datePublished":"2020-05-22T12:47:22+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"La marca internacional Motorola lanza al mercado su nueva campa\u00f1a de marca, \u2018Valientes\u2019, dise\u00f1ada y cocinada durante el confinamiento.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=97946#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=97946"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=97946#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=97946#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Motorola reaparece m\u00e1s valiente que nunca"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/97946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97946"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/97946\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=97946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=97946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}