{"id":97935,"date":"2020-05-22T21:11:17","date_gmt":"2020-05-22T19:11:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=97935"},"modified":"2020-05-22T21:11:17","modified_gmt":"2020-05-22T19:11:17","slug":"la-conferencia-episcopal-y-proximity-lanzan-xtantos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=97935","title":{"rendered":"La Conferencia Episcopal y Proximity lanzan la campa\u00f1a \u2018Xtantos\u2019"},"content":{"rendered":"<figure id=\"attachment_97936\" aria-describedby=\"caption-attachment-97936\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-97936\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/la_conferencia_-episcopal_-y_proximity.jpg\" alt=\"La Conferencia Episcopal y Proximity lanzan la campa\u00f1a \u2018Xtantos\u2019 \" width=\"690\" height=\"332\"><figcaption id=\"caption-attachment-97936\" class=\"wp-caption-text\">La Conferencia Episcopal y Proximity lanzan la campa\u00f1a \u2018Xtantos\u2019<\/figcaption><\/figure>\n<p><b>La Conferencia Episcopal ha lanzado su campa\u00f1a anual para la declaraci\u00f3n de la renta de la mano de Proximity, la agencia seleccionada por la instituci\u00f3n tras un concurso celebrado entre varias candidatas para el desarrollo de la estrategia de comunicaci\u00f3n y creatividad de sus dos principales campa\u00f1as: \u2018Xtantos\u2019 y la campa\u00f1a de Iglesia Diocesana.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El primer trabajo de la agencia para la Conferencia Episcopal ha sido <\/span><b>\u2018Abrazos\u2019 <\/b><span style=\"font-weight: 400;\">una pieza que ofrece un <\/span><b>mensaje de apoyo a los que m\u00e1s est\u00e1n sufriendo<\/b><span style=\"font-weight: 400;\"> por la crisis del coronavirus y que muestra el trabajo de la Iglesia en esta complicada situaci\u00f3n. <\/span><b>\u201cTen fe, los abrazos volver\u00e1n\u201d<\/b><span style=\"font-weight: 400;\">, dice el spot con un tono cercano y positivo. Mientras en<\/span> <span style=\"font-weight: 400;\">paralelo se comunica la ayuda que la Iglesia desempe\u00f1a en cada una de sus di\u00f3cesis y que se puede consultar en iglesiasolidaria.es.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta campa\u00f1a se ha lanzado en <\/span><b>TV <\/b><span style=\"font-weight: 400;\">con difusi\u00f3n en <\/span><b>radio, digital y RRSS <\/b><span style=\"font-weight: 400;\">y sigue activa, a d\u00eda de hoy en <\/span><b>YouTube<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Xtantos - Los abrazos volver\u00e1n\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/D7cGCKgT33Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Tras el lanzamiento de la campa\u00f1a \u2018Abrazos\u2019, la Conferencia Episcopal y Proximity han sacado a la luz otra nueva acci\u00f3n <\/span><b>\u2018Xtantos<\/b><span style=\"font-weight: 400;\">\u2019, la tradicional campa\u00f1a anual de la instituci\u00f3n para la declaraci\u00f3n de la renta.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde el a\u00f1o 2007 la Conferencia Episcopal realiza <\/span><b>campa\u00f1as de comunicaci\u00f3n<\/b><span style=\"font-weight: 400;\"> dirigidas a los ciudadanos durante el <\/span><b>per\u00edodo de presentaci\u00f3n de la declaraci\u00f3n de la renta<\/b><span style=\"font-weight: 400;\">. En ellas se pretende informar, destacar y dar visibilidad a la labor de la Iglesia para que con ello el ciudadano decida si <\/span><b>marcar o no la \u201cx\u201d <\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este caso el desconocimiento de la sociedad espa\u00f1ola sobre la labor de la Iglesia ha sido el punto de partida de la campa\u00f1a de este a\u00f1o. El audiovisual lanza datos como que \u201c<\/span><b>m\u00e1s de 4 millones de personas son atendidas en solo un a\u00f1o\u201d,<\/b><span style=\"font-weight: 400;\"> \u201cm\u00e1s de 23 mil mujeres son ayudadas en nuestros centros\u201d o que \u201chay m\u00e1s de 17 mil sacerdotes al servicio de todos\u201d, poniendo como protagonistas a las personas a las que se destinar\u00e1 la donaci\u00f3n para ayudarlas. Todo ello con mensajes en un tono positivo, actual y moderno con la intenci\u00f3n de llegar al m\u00e1ximo n\u00famero de personas posibles utilizando unos datos \u201ctransparentes\u201d que dan visibilidad al concepto y claim <\/span><b>\u201cSumando X logramos un mundo mejor\u201d.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La pieza se activar\u00e1 del <\/span><b>18 de mayo al 30 de junio <\/b><span style=\"font-weight: 400;\">y&nbsp; tendr\u00e1 versi\u00f3n para<\/span><b> tv, cu\u00f1as de radio, gr\u00e1ficas, campa\u00f1a digital y RRSS.<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"Xtantos \u2013 Sumando X logramos un mundo mejor\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/kqWjOU5Nw_0?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Conferencia Episcopal ha lanzado su campa\u00f1a anual para la declaraci\u00f3n de la renta de la mano de Proximity, la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-97935","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Conferencia Episcopal y Proximity lanzan la campa\u00f1a \u2018Xtantos\u2019<\/title>\n<meta name=\"description\" content=\"La Conferencia Episcopal y Proximity lanzan la campa\u00f1a \u2018Xtantos\u2019 la tradicional campa\u00f1a anual de la instituci\u00f3n para la declaraci\u00f3n de la renta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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