{"id":97826,"date":"2020-05-22T09:25:53","date_gmt":"2020-05-22T07:25:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=97826"},"modified":"2020-05-22T09:25:53","modified_gmt":"2020-05-22T07:25:53","slug":"numero-usuarios-primera-compra-online","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=97826","title":{"rendered":"Se triplica el n\u00famero de usuarios que realizan su primera compra online"},"content":{"rendered":"<figure id=\"attachment_97827\" aria-describedby=\"caption-attachment-97827\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-97827\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/compra_online.jpg\" alt=\"Se triplica el n\u00famero de usuarios que realizan su primera compra online \" width=\"690\" height=\"345\"><figcaption id=\"caption-attachment-97827\" class=\"wp-caption-text\">Se triplica el n\u00famero de usuarios que realizan su primera compra online<\/figcaption><\/figure>\n<p><b>La crisis sanitaria provocada por el COVID-19 y el decreto del estado de alarma han supuesto una importante transformaci\u00f3n en los h\u00e1bitos de compra de los espa\u00f1oles. En los \u00faltimos dos meses, se ha triplicado el n\u00famero de usuarios que realizan su primera compra online, seg\u00fan ha podido observar SeQura.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s casi la mitad de estos usuarios, concretamente<\/span><b> el 41%, son mayores de 40 a\u00f1os<\/b><span style=\"font-weight: 400;\">. \u201cLos cambios suelen venir de la mano de la gente joven, pero ahora vemos c\u00f3mo el cambio de h\u00e1bitos de compra proviene de personas mayores de 40 a\u00f1os, que parecen haber roto la barrera psicol\u00f3gica del miedo al online\u201d, explica David David Backstr\u00f6m, CEO y fundador del medio de pago online.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este sentido, SeQura ha detectado que el n\u00famero de usuarios que utilizan su opci\u00f3n de pago \u201c<\/span><b>Compra ahora, paga despu\u00e9s<\/b><span style=\"font-weight: 400;\">\u201d para recibir el producto antes de abonarlo <\/span><b>se ha multiplicado por tres<\/b><span style=\"font-weight: 400;\"> durante los \u00faltimos dos meses. Esta apuesta se gu\u00eda \u201cpor los mismos criterios que la compra en comercios f\u00edsicos\u201d, es decir, ver el producto antes de pagarlo. Ahora \u201ces la opci\u00f3n preferida\u201d por los usuarios que se encuentran entre los 30 y 40 a\u00f1os.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta novedad tiene un doble efecto, seg\u00fan David Backstr\u00f6m. Por un lado, las personas que compraban en las tiendas f\u00edsicas \u201chan descubierto las <\/span><b>ventajas del mundo online<\/b><span style=\"font-weight: 400;\"> y lo han incorporado a su forma de comprar\u201d. Y, por el otro, han descubierto nuevas formas de pago, lo que ha llevado a que un colectivo \u201cque se sent\u00eda c\u00f3modo comprando antes del COVID-19, ahora est\u00e9 dispuesto a apostar por un nuevo tipo de consumo digital\u201d. se\u00f1ala el CEO.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLos negocios van a tener que adaptarse a esta tendencia en los <\/span><b>h\u00e1bitos del consumidor<\/b><span style=\"font-weight: 400;\">\u201d, prosigue Backstr\u00f6m, que augura que \u201cesto nos lleva a pensar que el canal online, que ha crecido durante estos meses de confinamiento, lo seguir\u00e1 haciendo durante todo el 2020, especialmente a trav\u00e9s de nuevas soluciones tecnol\u00f3gicas que faciliten a los compradores sus pagos\u201d.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, grandes grupos se volcar\u00e1n ahora con m\u00e1s intensidad a una <\/span><b>estrategia online de venta<\/b><span style=\"font-weight: 400;\">, ya que muchas tiendas f\u00edsicas se van a ver afectadas y no podr\u00e1n reabrir\u201d, concluye<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La crisis sanitaria provocada por el COVID-19 y el decreto del estado de alarma han supuesto una importante transformaci\u00f3n en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[5470,2154],"class_list":["post-97826","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-coronavirus","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Se triplica el n\u00famero de usuarios que realizan su primera compra online<\/title>\n<meta name=\"description\" content=\"En los \u00faltimos dos meses, se ha triplicado el 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