{"id":97778,"date":"2020-05-20T19:05:19","date_gmt":"2020-05-20T17:05:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=97778"},"modified":"2020-05-20T19:05:19","modified_gmt":"2020-05-20T17:05:19","slug":"events-planners-encuentro-virtual-ipmark-aevea","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=97778","title":{"rendered":"BMW, Pernod Ricard, Repsol y EMA, protagonistas del encuentro \u2018Event planners. Estrategias de futuro\u2019"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"aligncenter size-full wp-image-97783\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/EventPlanners-web.jpg\" alt=\"EventPlanners-evento-IPMARK-AEVEA-web\" width=\"690\" height=\"445\">IPMARK, de la mano de<a href=\"https:\/\/www.aevea.es\/\"> AEVEA<\/a> (Agencias de Eventos Espa\u00f1olas Asociadas), organiza el pr\u00f3ximo 25 de mayo (10:00) un encuentro virtual en el que se analizar\u00e1 la nueva situaci\u00f3n que afronta&nbsp;el sector de los eventos y qu\u00e9 oportunidades se les presentan a las marcas en esta importante disciplina del marketing mix. Nos acompa\u00f1ar\u00e1n BMW, Pernod Ricard, Repsol y Amadeus. Con la colaboraci\u00f3n de <a href=\"https:\/\/micecatering.com\/mice-catering-especialistas-en-eventos-presenciales-y-virtuales\/\">MICE Catering<\/a>.&nbsp;<\/strong><\/p>\n<p>A lo largo del debate hablaremos sobre c\u00f3mo el efecto que la pandemia ha tenido en la estrategia de eventos de estas grandes marcas. \u00bfC\u00f3mo han reasignado presupuestos en sus nuevos planes de comunicaci\u00f3n? \u00bfQu\u00e9 estrategias preparan para lograr el impacto que hasta ahora han logrado con los eventos f\u00edsicos?<\/p>\n<p>Tambi\u00e9n miraremos al futuro para descubrir c\u00f3mo preparan los <em>events planners<\/em> la vuelta a la organizaci\u00f3n de eventos corporativos.<\/p>\n<p>Nos acompa\u00f1ar\u00e1n:<\/p>\n<p><strong>&#8211; Mar\u00eda G\u00f3mez, head EMEA events en Amadeus y presidenta de EMA (Events Managers Association Spain).<\/strong><\/p>\n<p><strong>&#8211; \u00c1lvaro Mass\u00f3, Events &amp; Sponsorship Area at BMW Group Espa\u00f1a.<\/strong><\/p>\n<p><strong>&#8211; Fernando Alonso, responsable de eventos y patrocinios de Pernod Ricard.<\/strong><\/p>\n<p><strong>&#8211; Victoria P\u00e9rez, t\u00e9cnico en eventos y restauraci\u00f3n de Repsol.<\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/ipmark.com\/eventos\/coloquio-event-planners\/\">Reg\u00edstrate y consigue tu invitaci\u00f3n<\/a>.&nbsp;&nbsp;<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IPMARK, de la mano de AEVEA (Agencias de Eventos Espa\u00f1olas Asociadas), organiza el pr\u00f3ximo 25 de mayo (10:00) un encuentro<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[2398],"class_list":["post-97778","post","type-post","status-publish","format-standard","hentry","category-eventos","tag-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Events planners: encuentro virtual organizado por IPMARK y AEVEA<\/title>\n<meta name=\"description\" content=\"IPMARK y AEVE re\u00fanen a algunos de los mejores events planners de Espa\u00f1a para abordar el futuro de los eventos corporativos tras la crisis Covid-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=97778\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Events planners: encuentro virtual organizado por IPMARK y AEVEA\" \/>\n<meta property=\"og:description\" content=\"IPMARK y AEVE re\u00fanen a algunos de los mejores events planners de Espa\u00f1a para abordar el futuro de los eventos corporativos tras la crisis Covid-19.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=97778\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T17:05:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/EventPlanners-web.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97778#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97778\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"BMW, Pernod Ricard, Repsol y EMA, protagonistas del encuentro \u2018Event planners. 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