{"id":97749,"date":"2020-05-21T09:35:41","date_gmt":"2020-05-21T07:35:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=97749"},"modified":"2020-05-21T09:35:41","modified_gmt":"2020-05-21T07:35:41","slug":"inditex-mercadona-seat-y-santander-las-mas-responsables-ante-el-covid-19","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=97749","title":{"rendered":"Inditex, Mercadona, Seat y Santander, marcas m\u00e1s responsables ante el COVID-19"},"content":{"rendered":"<figure id=\"attachment_91532\" aria-describedby=\"caption-attachment-91532\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-91532\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/marcas-espanolas-mas-valiosas.jpg\" alt=\"Inditex, Mercadona, Seat y Santander, las m\u00e1s responsables ante el COVID-19\" width=\"690\" height=\"454\"><figcaption id=\"caption-attachment-91532\" class=\"wp-caption-text\">Inditex, Mercadona, Seat y Santander, las m\u00e1s responsables ante el COVID-19<\/figcaption><\/figure>\n<p class=\"mce\"><strong>Inditex, Mercadona, Seat, Santander e Iberdrola son las cinco empresas con mayor compromiso y responsabilidad social ante la pandemia por COVID-19, seg\u00fan el monitor de Merco, que destaca de las cinco su esfuerzo por el mantenimiento del empleo y la protecci\u00f3n de sus equipos humanos.<\/strong><\/p>\n<p class=\"mce\">Adem\u00e1s de las ya citadas, <strong>El Corte Ingl\u00e9s, Caixabank, Grupo Social Once, Naturgy y Telef\u00f3nica completan el top 10<\/strong> de&nbsp;mejor situadas.<\/p>\n<p class=\"mce\">El director del estudio, Jos\u00e9 Mar\u00eda San Segundo, ha explicado en la presentaci\u00f3n online del informe los cinco ejes sobre los cuales ha girado la consideraci\u00f3n de las compa\u00f1\u00edas, el primero de los cuales es <strong>mantenimiento del empleo y la protecci\u00f3n de los trabajadores.<\/strong><\/p>\n<p class=\"mce\">Tambi\u00e9n se ha tenido en cuenta el <strong>apoyo<\/strong> brindado por todas ellas ante la pandemia de COVID-19, de <strong>material de protecci\u00f3n y m\u00e9dico y donaciones al sistema sanitario<\/strong>, as\u00ed como la ejemplaridad de los directivos, renunciando a parte de su retribuci\u00f3n, o haber puesto f\u00e1bricas, <strong>log\u00edstica y\/o actividad al servicio de la sanidad<\/strong>, la sociedad o las personas que est\u00e1n sufriendo un mayor impacto de la pandemia.Asimismo, se ha tenido en cuenta las d<strong>onaciones efectuadas<\/strong> a las ong en el apoyo a iniciativas solidarias.<\/p>\n<p class=\"mce\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-97753\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/ranking-1_opt.png\" alt=\"ranking 1_opt\" width=\"345\" height=\"415\"><\/p>\n<p class=\"mce\">El estudio se ha elaborado con entrevistas a 2.017 ciudadanos y 257 expertos -catedr\u00e1ticos de \u00e1rea de empresa, organizaciones de consumidores, periodistas de informaci\u00f3n econ\u00f3mica, las ong, analistas financieros y representantes sindicales-, que han evaluado la actuaci\u00f3n de grandes empresas.<\/p>\n<p class=\"mce\">Y cada grupo de expertos ha elaborado su propia clasificaci\u00f3n, que <strong>lidera Inditex en todos los casos<\/strong>;&nbsp;Para analistas financieros, periodistas de informaci\u00f3n econ\u00f3mica, sindicatos, asociaciones de consumidores y particulares, Mercadona se sit\u00faa en segunda posici\u00f3n, en tanto que las ong sit\u00faan en ese lugar a Caixabank.&nbsp;Los catedr\u00e1ticos, por su parte, han elegido al Santander, y los gerentes de p\u00e1ginas web, a Seat.<\/p>\n<p class=\"mce\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-97754\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/ranking-2_opt.png\" alt=\"ranking 2_opt\" width=\"690\" height=\"449\"><\/p>\n<p class=\"mce\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inditex, Mercadona, Seat, Santander e Iberdrola son las cinco empresas con mayor compromiso y responsabilidad social ante la pandemia por<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-97749","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inditex, Mercadona, Seat y Santander, las m\u00e1s responsables ante el COVID-19<\/title>\n<meta name=\"description\" content=\"Inditex, Mercadona, Seat, Santander e Iberdrola son las cinco empresas con mayor compromiso y responsabilidad social ante la pandemia por COVID-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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