{"id":97741,"date":"2020-04-24T14:44:12","date_gmt":"2020-04-24T12:44:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=96384"},"modified":"2020-04-24T14:44:12","modified_gmt":"2020-04-24T12:44:12","slug":"asevi-sra-rushmore-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=97741","title":{"rendered":"Asevi y Sra. Rushmore reivindican el &#8216;acto de limpiar&#8217;"},"content":{"rendered":"<figure id=\"attachment_96392\" aria-describedby=\"caption-attachment-96392\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-96392\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/04\/asevi_campana.jpg\" alt=\"Asevi y Sra. Rushmore reivindican el acto de limpiar como un beneficio para la salud f\u00edsica y mental \" width=\"690\" height=\"392\"><figcaption id=\"caption-attachment-96392\" class=\"wp-caption-text\">Asevi y Sra. Rushmore reivindican el acto de limpiar como un beneficio para la salud f\u00edsica y mental<\/figcaption><\/figure>\n<p><b>Asevi ha lanzado, de la mano de Sra. Rushmore, \u2018Limpieza profunda\u2019. Una peculiar campa\u00f1a que reivindica el acto de limpiar como una actividad con m\u00faltiples beneficios para la salud f\u00edsica y mental.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El coronavirus ha elevado los niveles de limpieza e higiene en nuestras casas al tiempo que ha generado una actitud positiva hacia las tareas dom\u00e9sticas como f<\/span><b>orma de desconexi\u00f3n, escape y reflexi\u00f3n<\/b><span style=\"font-weight: 400;\">. Como una actividad que \u201cproporciona una sensaci\u00f3n de control en un momento de caos\u201d.&nbsp;&nbsp;<\/span><\/p>\n<p>\u201cEsta situaci\u00f3n est\u00e1 suponiendo para muchos una oportunidad para hacer una limpieza profunda y no solo nos referimos a la literal sino a una todav\u00eda m\u00e1s general\u201d, asegura Asevi. Una limpieza que nos ayuda a colocar las ideas, las perspectivas de futuro o las prioridades de nuestras vidas.&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Por ese motivo, la marca de productos de limpieza ha querido lanzar un mensaje de optimismo y confianza a la sociedad a trav\u00e9s de una emotiva campa\u00f1a que pone de manifiesto la <\/span><b>importancia de mantener nuestro hogar limpio y ventilado<\/b><span style=\"font-weight: 400;\">. A la vez que muestra los grandes beneficios que tiene, no solo f\u00edsicos, si no tambi\u00e9n psicol\u00f3gicos.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el claim <\/span><b>\u201c\u00bfLimpias tu casa o tu casa te limpia a ti?\u201d,<\/b><span style=\"font-weight: 400;\"> el spot, lanzado en en televisi\u00f3n y medios digitales, muestra escenas cotidianas de personas limpiando mientras se escucha una voz en off que alude al acto de limpiar como una forma de liberarse de preocupaciones absurdas o de recolocar nuestras prioridades para \u201chacer sitio a todo lo bueno que est\u00e1 por llegar\u201d.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con esta acci\u00f3n, Sra. Rushmore y Asevi recuerdan \u201cel <\/span><b>compromiso de la marca<\/b><span style=\"font-weight: 400;\"> con la sociedad\u201d en un momento en el que los ciudadanos necesitan sentirse seguros en sus hogares. Lo hace siguiendo la estela del posicionamiento de \u201cCasas con aire fresco\u201d en l\u00ednea con las campa\u00f1as anteriores de la marca.<\/span><\/p>\n<p><iframe title=\"ASEVI Limpieza profunda 30 s\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Q4-9fPz_1FE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asevi ha lanzado, de la mano de Sra. Rushmore, \u2018Limpieza profunda\u2019. Una peculiar campa\u00f1a que reivindica el acto de limpiar<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-97741","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asevi y Sra. Rushmore reivindican el acto de limpiar en su nueva campa\u00f1a<\/title>\n<meta name=\"description\" content=\"Asevi ha lanzado, de la mano de Sra. Rushmore, \u2018Limpieza profunda\u2019. Una peculiar campa\u00f1a que reivindica el acto de limpiar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=97741\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asevi y Sra. Rushmore reivindican el acto de limpiar en su nueva campa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Asevi ha lanzado, de la mano de Sra. Rushmore, \u2018Limpieza profunda\u2019. Una peculiar campa\u00f1a que reivindica el acto de limpiar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=97741\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-24T12:44:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/04\/asevi_campana.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97741#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97741\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Asevi y Sra. Rushmore reivindican el &#8216;acto de limpiar&#8217;\",\"datePublished\":\"2020-04-24T12:44:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97741\"},\"wordCount\":374,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97741#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/asevi_campana.jpg\",\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97741\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=97741\",\"name\":\"Asevi y Sra. Rushmore reivindican el acto de limpiar en su nueva campa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97741#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97741#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/asevi_campana.jpg\",\"datePublished\":\"2020-04-24T12:44:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Asevi ha lanzado, de la mano de Sra. Rushmore, \u2018Limpieza profunda\u2019. Una peculiar campa\u00f1a que reivindica el acto de limpiar.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97741#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=97741\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97741#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=97741#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Asevi y Sra. Rushmore reivindican el &#8216;acto de limpiar&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Asevi y Sra. Rushmore reivindican el acto de limpiar en su nueva campa\u00f1a","description":"Asevi ha lanzado, de la mano de Sra. Rushmore, \u2018Limpieza profunda\u2019. Una peculiar campa\u00f1a que reivindica el acto de limpiar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=97741","og_locale":"es_ES","og_type":"article","og_title":"Asevi y Sra. Rushmore reivindican el acto de limpiar en su nueva campa\u00f1a","og_description":"Asevi ha lanzado, de la mano de Sra. Rushmore, \u2018Limpieza profunda\u2019. Una peculiar campa\u00f1a que reivindica el acto de limpiar.","og_url":"https:\/\/ipmark.com\/?p=97741","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-04-24T12:44:12+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/04\/asevi_campana.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=97741#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=97741"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Asevi y Sra. Rushmore reivindican el &#8216;acto de limpiar&#8217;","datePublished":"2020-04-24T12:44:12+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=97741"},"wordCount":374,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=97741#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/04\/asevi_campana.jpg","articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=97741","url":"https:\/\/ipmark.com\/?p=97741","name":"Asevi y Sra. Rushmore reivindican el acto de limpiar en su nueva campa\u00f1a","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=97741#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=97741#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/04\/asevi_campana.jpg","datePublished":"2020-04-24T12:44:12+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Asevi ha lanzado, de la mano de Sra. Rushmore, \u2018Limpieza profunda\u2019. Una peculiar campa\u00f1a que reivindica el acto de limpiar.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=97741#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=97741"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=97741#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=97741#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Asevi y Sra. Rushmore reivindican el &#8216;acto de limpiar&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/97741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97741"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/97741\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=97741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=97741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}