{"id":97660,"date":"2020-05-19T16:56:07","date_gmt":"2020-05-19T14:56:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=97660"},"modified":"2020-05-19T16:56:07","modified_gmt":"2020-05-19T14:56:07","slug":"publicidad-tv-presion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=97660","title":{"rendered":"La publicidad en TV se reactiva ligeramente: aumenta la presi\u00f3n un 12%"},"content":{"rendered":"<figure id=\"attachment_97661\" aria-describedby=\"caption-attachment-97661\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-97661\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/image005_opt.jpg\" alt=\"La publicidad en TV se reactiva ligeramente: aumenta la presi\u00f3n un 12%\" width=\"690\" height=\"388\"><figcaption id=\"caption-attachment-97661\" class=\"wp-caption-text\">La publicidad en TV se reactiva ligeramente: aumenta la presi\u00f3n un 12%<\/figcaption><\/figure>\n<p><strong>La vuelta a la nueva realidad, as\u00ed como la desescalada se hacen notar en la sociedad y con ello tambi\u00e9n en el&nbsp;mercado de la TV. Ya que vemos como se reactiva ligeramente: aumentan los GRPS un 12,6% hasta los 26.838 GRPS en comparaci\u00f3n con la semana anterior (a\u00fan en nivel del -49% vs febrero).<\/strong><\/p>\n<p>As\u00ed&nbsp;&nbsp;queda&nbsp;patente en los datos desprendidos del Corona Report de Carat Espa\u00f1a que indica&nbsp; que la implementaci\u00f3n de las fases por&nbsp;regiones tambi\u00e9n se aprecia en <strong>el consumo de TV, que contin\u00faa su descenso, con 264 minutos&nbsp;de consumo medio<\/strong>, con una ca\u00edda ligeramente mayor especialmente en las regiones que ya&nbsp;han entrado en la fase 1 de desescalada, como Baleares (con algunas islas en fase 2) que&nbsp;registra 214 minutos, seguida de Galicia, con 229 minutos y Murcia, que anota 233 minutos de&nbsp;consumo medio.<\/p>\n<p>Por cadenas, <strong>la 1 obtuvo la semana pasada el m\u00ednimo de cuota de audiencia del a\u00f1o, con un&nbsp;9,19% de share<\/strong>.&nbsp;En el terreno digital, las protestas contra el gobierno, fundamentalmente en Madrid, encabezan&nbsp;la conversaci\u00f3n social en los \u00faltimos d\u00edas, unas cr\u00edticas con un alto componente de humor y&nbsp;burla.<\/p>\n<p>En cuanto a las b\u00fasquedas de la palabra \u201c<strong>Coronavirus\u201d<\/strong>, descienden de manera gradual durante&nbsp;las \u00faltimas semanas y los diarios y las compras online se mantienen.&nbsp;A pesar de encontrarse en una fase 0 mejorada, los niveles de tr\u00e1fico de veh\u00edculos tanto de&nbsp;Madrid como de Barcelona se encuentran por encima de la segunda semana de confinamiento.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Corona Report Carat Espa\u00f1a 19 de mayo\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9I4GHJeUlbU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La vuelta a la nueva realidad, as\u00ed como la desescalada se hacen notar en la sociedad y con ello tambi\u00e9n<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[5470,2341],"class_list":["post-97660","post","type-post","status-publish","format-standard","hentry","category-media","tag-coronavirus","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicidad en TV se reactiva ligeramente: aumenta la presi\u00f3n un 12%<\/title>\n<meta name=\"description\" content=\"El mercado de la TV reactiva ligeramente: aumentan los GRPS un 12,6% hasta los 26.838 GRPS en comparaci\u00f3n con la semana anterior.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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