{"id":96864,"date":"2020-05-04T16:23:09","date_gmt":"2020-05-04T14:23:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=96864"},"modified":"2020-05-04T16:23:09","modified_gmt":"2020-05-04T14:23:09","slug":"glocally-grupo-zinet-media-drive-to-home","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=96864","title":{"rendered":"Glocally y Grupo Zinet Media lanzan \u00abDrive to Home\u00bb"},"content":{"rendered":"<figure id=\"attachment_96865\" aria-describedby=\"caption-attachment-96865\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-96865\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/05\/burger3_opt.jpg\" alt=\"Glocally y Grupo Zinet Media lanzan &quot;Drive to Home&quot; \" width=\"690\" height=\"242\"><figcaption id=\"caption-attachment-96865\" class=\"wp-caption-text\">Glocally y Grupo Zinet Media lanzan \u00abDrive to Home\u00bb<\/figcaption><\/figure>\n<p><strong>Tras el decreto del Estado de Alarma provocado por la&nbsp;crisis sanitaria del COVID-19, se cuentan por miles los&nbsp;comercios y PYMES&nbsp;que se est\u00e1n viendo gravemente afectados por el cierre de sus negocios y la ralentizaci\u00f3n de apertura prevista en las diferentes CCAA.<\/strong><\/p>\n<p>Es por ello, que para intentar paliar esta situaci\u00f3n,&nbsp;<strong><a href=\"https:\/\/ipmark.com\/glocally-nueva-imagen-corporativa\/\">Glocally<\/a> y <a href=\"https:\/\/ipmark.com\/revista-infashioner-zinet-media\/\">Grupo Zinet Media<\/a>&nbsp;lanzan la campa\u00f1a \u00abDrive to Home\u00bb<\/strong>, dirigida al peque\u00f1o y mediano empresario como impulso a la <strong>reactivaci\u00f3n urgente de sus ventas<\/strong>.<\/p>\n<div>\u00abPara la gran mayor\u00eda de empresas afectadas por el cierre forzoso y la desescalada gradual, ha llegado el momento de plantearse nuevos canales de venta diferentes al habitual (tienda f\u00edsica). Con el proyecto que hemos lanzado junto con el Grupo Zinet Media, queremos facilitar el trabajo a peque\u00f1os y medianos empresarios para que puedan redise\u00f1ar nuevas estrategias aprovechando las herramientas digitales. Necesitan ayuda para reactivar sus ventas dirigi\u00e9ndose a un cliente h\u00edperperfilado que permita optimizar su inversi\u00f3n.\u00bb, se\u00f1ala&nbsp;<strong>Fran Ares<\/strong>,&nbsp;<strong>CEO de Glocally<\/strong>.<\/div>\n<div>&nbsp;<\/div>\n<div>El proyecto consiste en una&nbsp;<strong>campa\u00f1a display en todas las cabeceras del grupo Zinet<\/strong>, dirigida a diferentes tipolog\u00edas de negocios de proximidad. Cada pieza display linka a la&nbsp;web&nbsp;\u00abDrive to Home\u00bb, donde el usuario deja sus datos y recibe una propuesta estrat\u00e9gica de Glocally dise\u00f1ada por su equipo digital dirigida a los consumidores localizados \u00fanicamente en el \u00e1rea de influencia de su negocio. \u00abDe esta manera, estamos ayudando a las marcas a llegar con sus productos a los hogares de cualquier punto geogr\u00e1fico de Espa\u00f1a con ratios de eficacia muy elevados\u00bb, concluye Fran Ares.<\/div>\n<p>La agencia est\u00e1 especializada en generaci\u00f3n de tr\u00e1fico al punto de venta:&nbsp;The Drive to Store Agency, posicionamiento que ha evolucionado, manteniendo sus or\u00edgenes, para&nbsp;<strong>atender en este momento a las nuevas necesidades del negocio<\/strong>&nbsp;de proximidad, planteando una soluci\u00f3n capaz de&nbsp;<strong>\u00abdirigir tr\u00e1fico\u00bb a los hogares<\/strong>:&nbsp;<a class=\"external\" href=\"https:\/\/www.glocally.eu\/thedrivetohomeagency\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Drive to Home<\/a>.<\/p>\n<p><strong>Marta Ari\u00f1o<\/strong>,&nbsp;<strong>CEO de Zinet Media<\/strong>, indica que \u00abLa propuesta que nos ha planteado Glocally encaja muy bien con nuestro prop\u00f3sito de ser \u00fatiles a las personas, empresas y usuarios de sus servicios, a trav\u00e9s de nuestras marcas. Ellos aportan la soluci\u00f3n, y nosotros la audiencia y el canal para difundirla\u00bb.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras el decreto del Estado de Alarma provocado por la&nbsp;crisis sanitaria del COVID-19, se cuentan por miles los&nbsp;comercios y PYMES&nbsp;que<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,5470],"class_list":["post-96864","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-agencias-de-medios","tag-coronavirus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glocally y Grupo Zinet Media lanzan &quot;Drive to Home&quot;<\/title>\n<meta name=\"description\" content=\"Glocally y Grupo Zinet Media lanzan la 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