{"id":9678,"date":"2009-04-06T18:54:44","date_gmt":"2009-04-06T18:54:44","guid":{"rendered":"https:\/\/ipmark.com\/contra-la-crisis-talento\/"},"modified":"2009-04-06T18:54:44","modified_gmt":"2009-04-06T18:54:44","slug":"contra-la-crisis-talento","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=9678","title":{"rendered":"Contra la crisis, talento"},"content":{"rendered":"<p>Seg\u00fan el consultor estadounidense Nigel Barlow (www.nigelbarlow.com), estamos inmersos en la crisis del miedo, y el miedo causa par\u00e1lisis. Momentos como los actuales son los indicados para pensar, mirar y actuar de forma diferente, poniendo en entredicho todos los estereotipos que impiden crear nuevos procesos. La voracidad empresarial de los \u00faltimos tiempos, la necesidad de ganar r\u00e1pidamente mucho dinero, ha impedido el desarrollo de la curiosidad por las cosas, por los procesos, por los consumidores.<br \/>\nBarlow fue uno de los expertos que participaron en la cuarta edici\u00f3n del Rethink the Basis of Communication, foro de debate que se celebr\u00f3 la primera semana de marzo en Barcelona, organizado por la Associaci\u00f3 Empresarial de Publicitat, y cuyo lema fue Talento contra la crisis.<br \/>\nEl consultor estadounidense, autor del libro Batteries Included y eventual organizador de retiros creativos para ejecutivos que necesitan repensar sus empresas, afirm\u00f3 que en la mente de los principiantes hay muchas posibilidades, mientras que los expertos apenas aportan novedades. De hecho, y seg\u00fan Barlow, Richard Branson, el famoso propietario de Virgin, contrataba principiantes porque aportaban frescura al negocio. \u201cLa gente finge que lo sabe todo y no pregunta ni escucha. Falta humildad\u201d.<br \/>\nEn esta l\u00ednea defensora del cambio, y m\u00e1s en momentos de crisis, Barlow propuso a las empresas, y a sus directivos, plantearse expectativas poco razonables e incrementar el nivel de todo, incluso de los costes.<\/p>\n<table align=\"left\" width=\"230px\">\n<tr>\n<td><img decoding=\"async\" src=\"fotos\/63\/ip719dossier11.jpg\"><\/td>\n<\/tr>\n<\/tr>\n<tr>\n<td class=\"pie\">Nigel Barlow.<\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"fotos\/63\/ip719dossier12.jpg\"><\/td>\n<\/tr>\n<\/tr>\n<tr>\n<td class=\"pie\">Jose<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan el consultor estadounidense Nigel Barlow (www.nigelbarlow.com), estamos inmersos en la crisis del miedo, y el miedo causa par\u00e1lisis. Momentos<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[],"class_list":["post-9678","post","type-post","status-publish","format-standard","hentry","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contra la crisis, talento - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=9678\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contra la crisis, talento - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan el consultor estadounidense Nigel Barlow (www.nigelbarlow.com), estamos inmersos en la crisis del miedo, y el miedo causa par\u00e1lisis. 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