{"id":96539,"date":"2020-04-28T20:28:31","date_gmt":"2020-04-28T18:28:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=96539"},"modified":"2020-04-28T20:28:31","modified_gmt":"2020-04-28T18:28:31","slug":"coca-cola-campana-por-todos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=96539","title":{"rendered":"Coca-Cola homenajea a los espa\u00f1oles en #PorTodos, la nueva versi\u00f3n de \u2018Para todos\u2019"},"content":{"rendered":"<figure id=\"attachment_96540\" aria-describedby=\"caption-attachment-96540\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-96540\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/04\/coca_cola_por_todos.jpg\" alt=\"Coca-Cola homenajea a los espa\u00f1oles en #PorTodos \" width=\"690\" height=\"284\"><figcaption id=\"caption-attachment-96540\" class=\"wp-caption-text\">Coca-Cola homenajea a los espa\u00f1oles en #PorTodos<\/figcaption><\/figure>\n<p><b>Coca-Cola ha querido reconocer a todos los espa\u00f1oles su esfuerzo durante esta gran crisis, con un mensaje de apoyo y agradecimiento. Por ese motivo, ha lanzado #PorTodos, la nueva versi\u00f3n de su m\u00edtica campa\u00f1a \u2018Para todos\u2019, que pretende motivar a todos los ciudadanos a no rendirse ante este nuevo desaf\u00edo.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El anuncio homenajea a todos \u201clos h\u00e9roes que forman parte de esta lucha\u201d. A los que est\u00e1n solos, a los que est\u00e1n con alguien, a los abuelos, a los compa\u00f1eros de trabajo, a los que no pueden trabajar e incluso a los los que tosen en el brazo. Coca-Cola<\/span><b> reconoce a todos los colectivos <\/b><span style=\"font-weight: 400;\">de esta crisis en apenas un minuto y medio.&nbsp;<\/span><\/p>\n<p><b>#PorTodos <\/b><span style=\"font-weight: 400;\">est\u00e1 inspirada en la<\/span><b> campa\u00f1a \u201cPara Todos\u201d de 2002<\/b><span style=\"font-weight: 400;\">, la m\u00e1s recordada por los consumidores y que se pudo ver en m\u00e1s de 200 pa\u00edses de todo el mundo. El spot se ha utilizado en diferentes versiones y por diferentes motivos como el<\/span><b> tributo a Mandela<\/b><span style=\"font-weight: 400;\">, el virus del <\/span><b>SARS en China<\/b><span style=\"font-weight: 400;\"> o el mensaje inclusivo para personas con capacidades diferentes en Alemania, entre muchos otros.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahora Coca-Cola recupera el esp\u00edritu de esta ic\u00f3nica campa\u00f1a para lanzar un mensaje de uni\u00f3n y optimismo, en un momento en el que \u201csolo gracias al esfuerzo de todos saldremos adelante\u201d.<\/span><b> Fiel a su ADN,<\/b><span style=\"font-weight: 400;\"> la marca difundir\u00e1 esta acci\u00f3n a trav\u00e9s de sus canales propios.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda asegura que sigue centrada en las prioridades de esta crisis, como la seguridad y el bienestar de sus empleados,<\/span> <span style=\"font-weight: 400;\">pero tambi\u00e9n en<\/span> <span style=\"font-weight: 400;\">c\u00f3mo <\/span><b>marcar la diferencia<\/b><span style=\"font-weight: 400;\"> de una manera tangible en las comunidades afectadas.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con #PorTodos, Coca-Cola quiere seguir contribuyendo a que \u201cla recuperaci\u00f3n de las comunidades sea r\u00e1pida y menos dolorosa\u201d. Un prop\u00f3sito que le ha llevado a poner en marcha en nuestro pa\u00eds un <\/span><b>plan de acci\u00f3n social<\/b><span style=\"font-weight: 400;\"> en forma de donaciones econ\u00f3micas y de producto.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Coca-Cola Por Todos #portodos  #cocacola #vamosasaliradelante\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/vFmDDXDpJRk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola ha querido reconocer a todos los espa\u00f1oles su esfuerzo durante esta gran crisis, con un mensaje de apoyo y<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5896],"tags":[143],"class_list":["post-96539","post","type-post","status-publish","format-standard","hentry","category-especiales-marcas-contra-el-covid-19","tag-coca-cola"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola homenajea a los espa\u00f1oles en #PorTodos<\/title>\n<meta name=\"description\" content=\"Coca-Cola ha querido reconocer a todos los espa\u00f1oles su esfuerzo durante esta gran crisis en #PorTodos, la nueva versi\u00f3n de su m\u00edtica campa\u00f1a &#039;Para todos&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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