{"id":95738,"date":"2020-04-14T17:18:22","date_gmt":"2020-04-14T15:18:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=95738"},"modified":"2020-07-28T11:16:35","modified_gmt":"2020-07-28T10:16:35","slug":"victor-gutierrez-de-tena-presidente-de-agp-spain","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=95738","title":{"rendered":"V\u00edctor Guti\u00e9rrez de Tena, presidente de la AGP Spain"},"content":{"rendered":"
\"V\u00edctor
V\u00edctor Guti\u00e9rrez de Tena, presidente de APG.<\/figcaption><\/figure>\n

La APG Spain<\/a>, Asociaci\u00f3n Espa\u00f1ola de Profesionales Estrat\u00e9gicos, ha anunciado la elecci\u00f3n de V\u00edctor Guti\u00e9rrez de Tena, head of strategy and innovation de Havas Media Group Barcelona como su nuevo presidente durante los pr\u00f3ximos dos a\u00f1os. Tambi\u00e9n ha dado a conocer su nueva junta directiva.\u00a0<\/strong><\/p>\n

Involucrado en la asociaci\u00f3n desde 2006 y miembro de la junta en 2011-2013, Guti\u00e9rrez de Tena, que sustituye a Adri\u00e1n Mediavilla, ha trabajado siempre desde el \u00e1mbito estrat\u00e9gico en Grey, Archibald Ingall Stretton, Havas Media y vinculado al ecosistema startup<\/strong>. Durante estos a\u00f1os su trabajo ha sido premiado en festivales nacionales e internacionales. Titulado por la HEC Paris, Shanghai Jiao Tong University y por la Georgetown University, es ESADE Executive MBA.<\/p>\n

V\u00edctor Guti\u00e9rrez de Tena liderar\u00e1 una junta muy heterog\u00e9nea compuesta por doce perfiles de diferentes \u00e1mbitos, que responden a la voluntad de ser una asociaci\u00f3n vertebrada por un pensamiento estrat\u00e9gico, plural y con una mirada propia en el sector:<\/p>\n

\u2022 Clara Benayas, head of strategic planning en La Despensa<\/strong>
\n \u2022 David Pueyo, client transformation & strategy director en Arena Barcelona<\/strong>
\n \u2022 Gema Arias, directora general de Estrategia Creativa en Kitchen<\/strong>
\n \u2022 Gil Blancafort, emprendedor creativo<\/strong>
\n \u2022 Gonzalo Saiz, head of marketing en Bankinter<\/strong>
\n \u2022 Guillermo Navarro, head of strategy & partner en La Mujer del Presidente<\/strong>
\n \u2022 Laura Alfaya, senior strategist en La Despensa<\/strong>
\n \u2022 Marta Garc\u00eda, directora de marketing en Heineken Espa\u00f1a<\/strong>
\n \u2022 Paloma Canales, brand & culture strategic planner en Accenture Interactive<\/strong>
\n \u2022 Raquel Espantale\u00f3n, directora de planificaci\u00f3n estrat\u00e9gica en Sra. Rushmore<\/strong>
\n \u2022 Ux\u00eda Vila, strategist en Sra. Rushmore<\/strong>
\n \u2022 Valerio Marchesiello, strategy director en Summer Agency<\/strong><\/p>\n

Estas incorporaciones se articular\u00e1n en diferentes grupos de trabajos, dando cabida a nuevos retos y evolucionando como asociaci\u00f3n. Adem\u00e1s, se a\u00f1adir\u00e1 una \u2018Silla Invitada\u2019 que ocupar\u00e1n socios y socias que quieran liderar iniciativas que encajen con el nuevo planteamiento de trabajo de la junta.<\/p>\n

\"Junta
Junta directiva de la APG.<\/figcaption><\/figure>\n

Tres objetivos<\/strong><\/h3>\n

El nuevo presidente, Guti\u00e9rrez de Tena, ha dado a conocer los tres objetivos que marcar\u00e1n la visi\u00f3n de trabajo para los pr\u00f3ximos dos a\u00f1os:<\/p>\n

\u2022 Comunidad:<\/strong> ser el punto de encuentro de los profesionales con roles e inquietudes estrat\u00e9gicas, para ser sobre todo un colectivo abierto, unido y participativo.
\n\u2022 Crecimiento:<\/strong> convertirse en un potenciador de aquellos profesionales estrat\u00e9gicos, trabajando en el desarrollo de empleo para el talento joven, freelances, profesionales y profesorado. Asimismo se prev\u00e9 programar jornadas de conocimiento y colaboraciones con las diferentes asociaciones de este pa\u00eds.
\n\u2022 Excelencia Estrat\u00e9gica:<\/strong> ser activistas del rol estrat\u00e9gico en el sector y en el pa\u00eds. Un objetivo con dos focos: el primero tienen que ver con la importancia de la construcci\u00f3n de marca para el sector y su papel fundamental en la consecuci\u00f3n de objetivos de negocio, y por otro el rol fundamental en la implementaci\u00f3n de la idea en un mundo de puntos de contacto cada vez m\u00e1s complejo.<\/p>\n

Las \u00e1reas de trabajo de la asociaci\u00f3n incluye Talento y Docencia, Eventos y Conocimiento, Investigaci\u00f3n y Marca, Difusi\u00f3n y Editorial, Secretar\u00eda y Socios, Next y Futuro, Relaci\u00f3n Institucional, Growth Marketing y Silla Invitada +info<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

La APG Spain, Asociaci\u00f3n Espa\u00f1ola de Profesionales Estrat\u00e9gicos, ha anunciado la elecci\u00f3n de V\u00edctor Guti\u00e9rrez de Tena, head of strategy<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-95738","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"\nV\u00edctor Guti\u00e9rrez de Tena, presidente de la AGP Spain<\/title>\n<meta name=\"description\" content=\"V\u00edctor Guti\u00e9rrez de Tena, head of strategy and innovation de Havas Media Group Barcelona es el nuevo presidente de la AGP Spain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=95738\" \/>\n<meta property=\"og:locale\" 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