{"id":95482,"date":"2020-04-08T13:20:31","date_gmt":"2020-04-08T11:20:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=95482"},"modified":"2020-04-08T13:20:31","modified_gmt":"2020-04-08T11:20:31","slug":"accenture-compra-yesler-marketing-b2b","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=95482","title":{"rendered":"Accenture compra Yesler, especializada en marketing B2B"},"content":{"rendered":"<figure id=\"attachment_95485\" aria-describedby=\"caption-attachment-95485\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-95485\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/04\/accenture-adquiere-yesler.jpg\" alt=\"Accenture adquiere Yesler, especializada en marketing B2B \" width=\"690\" height=\"290\"><figcaption id=\"caption-attachment-95485\" class=\"wp-caption-text\">Accenture adquiere Yesler, especializada en marketing B2B<\/figcaption><\/figure>\n<p><strong>Accenture ha anunciado la adquisici\u00f3n de Yesler, una agencia de marketing estadounidense especializada en marketing B2B. Ampl\u00eda as\u00ed su cat\u00e1logo de servicios de marketing para empresas, un mercado que, seg\u00fan la compa\u00f1\u00eda, aspira a obtener soluciones similares al B2C.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda <strong>no ha detallado el precio de dicha adquisici\u00f3n<\/strong>, aunque s\u00ed ha informado de la compra de todos los servicios que ofrece Yesler. En concreto, <strong>Yesler B2B<\/strong>, especializado en servicios de marketing y gesti\u00f3n para empresas. Y <strong>Projectline<\/strong>, que proporciona soluciones estrat\u00e9gicas de gesti\u00f3n de recursos.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fundada en 2004, esta agencia se ha labrado un nombre entre las firmas del sector tecnol\u00f3gico. Con sede en Seattle y una plantilla de 400 empleados, entre sus clientes destacan <strong>Amazon, Google, Microsoft, Salesforce <\/strong>y<strong> SAP<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado <strong>Brian Whipple<\/strong>, \u2018group chief executive\u2019 de <strong>Accenture Interactive<\/strong>, el marketing B2B ha ganado complejidad a lo largo de los a\u00f1os, sum\u00e1ndose el deseo de las empresas de esperar las mismas interacciones \u201cestilo-Amazon\u201d que experimentan como clientes.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<strong>Los responsables de marketing B2B est\u00e1n buscando potenciar las mejores pr\u00e1cticas del B2C al tiempo que satisfacen las necesidades del B2B<\/strong>. Yesler nos permite mejorar el conjunto de servicios B2B que ofrecemos &#8211; desde la estrategia y la creatividad hasta la implementaci\u00f3n y la gesti\u00f3n-\u201d, ha se\u00f1alado.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta adquisici\u00f3n se suma a la realizada en enero por su divisi\u00f3n de inversi\u00f3n, Accenture Ventures, cuando a\u00f1adieron a su cartera <strong>Ideoclick<\/strong>, conocida por su programa de optimizaci\u00f3n de ecommerce basada en la nube para empresas que venden en Amazon. Seg\u00fan datos de la propia consultora, se prev\u00e9 que el <strong>mercado global de ecommerce<\/strong> alcance los <strong>24.400 billones de d\u00f3lares en 2025<\/strong>.&nbsp;<\/span><\/p>\n<p>&#8212;<\/p>\n<p>M\u00e1s noticias sobre <strong>Accenture<\/strong>:&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/ipmark.com\/accenture-dejara-auditoria-de-medios\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Accenture dejar\u00e1 de ofrecer servicios de auditor\u00eda de medios en agosto de 2020<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/bbva-elige-como-agencias-de-medios-a-wpp-y-accenture-interactive\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">BBVA conf\u00eda a WPP su inversi\u00f3n en medios y a Accenture Interactive su operaci\u00f3n digital<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/accenture-compra-pragsis-bidoop-especializada-ia-big-data\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Accenture compra la tecnol\u00f3gica Pragsis Bidoop<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/accenture-compra-shackleton\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Accenture compra el grupo espa\u00f1ol de comunicaci\u00f3n Shackleton<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Accenture ha anunciado la adquisici\u00f3n de Yesler, una agencia de marketing estadounidense especializada en marketing B2B. Ampl\u00eda as\u00ed su cat\u00e1logo<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-95482","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accenture compra Yesler, especializada en marketing B2B<\/title>\n<meta name=\"description\" content=\"Accenture compra Yesler, una agencia de marketing estadounidense especializada en marketing B2B para reforzar su gama de servicios en este \u00e1rea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=95482\" \/>\n<meta property=\"og:locale\" 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