{"id":95472,"date":"2020-04-08T12:05:55","date_gmt":"2020-04-08T10:05:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=95472"},"modified":"2020-04-08T12:05:55","modified_gmt":"2020-04-08T10:05:55","slug":"esto-no-tiene-que-parar-mercadona","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=95472","title":{"rendered":"#EstoNOtienequePARAR, el lema para avanzar de Mercadona y 2.000 empresas"},"content":{"rendered":"<figure id=\"attachment_95473\" aria-describedby=\"caption-attachment-95473\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-95473\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/04\/esto-no-tiene-que-parar-iniciativa-mercadona.jpg\" alt=\"#EstoNOtienequePARAR es una iniciativa impulsada por Mercadona y m\u00e1s de 2.000 empresas para visibilizar la labor de empresas y empleados\" width=\"690\" height=\"225\"><figcaption id=\"caption-attachment-95473\" class=\"wp-caption-text\">#EstoNOtienequePARAR es una iniciativa impulsada por Mercadona y m\u00e1s de 2.000 empresas para visibilizar la labor de empresas y empleados<\/figcaption><\/figure>\n<p><strong>\u2018Esto no tiene que parar porque pasar\u00e1\u2019. Es el lema de la iniciativa #EstoNOtienequePARAR, impulsada por Mercadona y m\u00e1s de 2.000 empresas, para visibilizar el esfuerzo de empresas y trabajadores en continuar con su labor \u201cpara que la rueda de la econom\u00eda de Espa\u00f1a no pare\u201d.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Las empresas que forman el proyecto configuran una cadena agroalimentaria eficiente, seg\u00fan explican en su web. Entre ellas, se encuentra <strong>Grupo Antol\u00edn, Europastry, Lonja de Barcelona y SPB, as\u00ed como la Confederaci\u00f3n Espa\u00f1ola de Organizaciones Empresariales (CEOE) y la C\u00e1mara de Comercio de Espa\u00f1a<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La iniciativa comenz\u00f3 como un lema en Mercadona, que reflejaba en sus comunicaciones con proveedores y empleados. Lema que se ampli\u00f3 a campa\u00f1a con el fin, explican desde la cadena de supermercados, de \u201ctratar de animar a la gente en estos momentos dif\u00edciles\u201d.&nbsp;<\/span><\/p>\n<p><iframe title=\"#EstoNOtienequePARAR porque #EstoPasar\u00e1\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ZSlzhWVIFrs?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">En la web de la iniciativa, se subraya la obligaci\u00f3n de empresas y empleados de continuar con su labor productiva con el objetivo de no frenar la rueda de la econom\u00eda y, siempre, priorizando la seguridad y la salud de las personas. Y animan a crear las condiciones necesarias \u201cpara que, cuando esto pase, nuestro pa\u00eds despegue econ\u00f3mica y socialmente m\u00e1s r\u00e1pidamente\u201d.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a se acompa\u00f1a de una serie de <strong>v\u00eddeos donde empresarios, economistas y personalidades p\u00fablicas reconocen el esfuerzo de aquellos que contin\u00faan con su labor<\/strong>. Y hace suya una cita de Winston Churchill: \u201cMuchos miran al empresario como el lobo al que hay que abatir, otros lo miran como la vaca a la que hay que orde\u00f1ar, pero muy pocos lo miran como el caballo que tira del carro\u201d, en una posible referencia al impacto en la empresa privada de las medidas adoptadas por el Gobierno para contener la expansi\u00f3n del coronavirus.&nbsp;<\/span><\/p>\n<p>&#8212;<\/p>\n<p>M\u00e1s noticias sobre <strong>coronavirus<\/strong>:&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/ipmark.com\/marcas-con-valores-ante-el-coronavirus-ix\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Marcas con valores ante el coronavirus (IX). P&amp;G, Grupo Lego, Nestl\u00e9 Espa\u00f1a&#8230;<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/twitter-actualiza-su-politica-publicitaria\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Twitter actualiza su pol\u00edtica publicitaria en torno al covid-19<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/reducir-inversion-publicitaria-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Reducir la inversi\u00f3n publicitaria, perjudicial en tiempos del covid-19<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/efecto-covid-19-medidas-adoptadas-anunciantes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Efecto covid-19. C\u00f3mo pueden los anunciantes adaptarse a la nueva situaci\u00f3n<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Esto no tiene que parar porque pasar\u00e1\u2019. Es el lema de la iniciativa #EstoNOtienequePARAR, impulsada por Mercadona y m\u00e1s de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[5470,478],"class_list":["post-95472","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-coronavirus","tag-mercadona"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#EstoNOtienequePARAR, el lema para avanzar de Mercadona y 2.000 empresas<\/title>\n<meta name=\"description\" content=\"\u2018Esto no tiene que parar porque pasar\u00e1\u2019. 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