{"id":95333,"date":"2020-04-07T10:57:44","date_gmt":"2020-04-07T08:57:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=95333"},"modified":"2020-04-07T10:57:44","modified_gmt":"2020-04-07T08:57:44","slug":"retail-y-telecomunicaciones","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=95333","title":{"rendered":"Retail y Telecomunicaciones, los sectores m\u00e1s valorados durante la pandemia"},"content":{"rendered":"<figure id=\"attachment_95335\" aria-describedby=\"caption-attachment-95335\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-95335\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/04\/5e8c3eb7bbe57_portada.jpg\" alt=\"Seg\u00fan datos del estudio \u2018Brand Health Survey\u2019 de Ymedia Vizeum, las empresas del \u00e1rea minorista obtienen la mejor Brand Health Index (BHI).\" width=\"690\" height=\"487\"><figcaption id=\"caption-attachment-95335\" class=\"wp-caption-text\">Seg\u00fan datos de Ymedia Vizeum, las empresas del \u00e1rea minorista obtienen la mejor Brand Health Index (BHI).<\/figcaption><\/figure>\n<p><strong>No todos los sectores se perciben igual entre los ciudadanos espa\u00f1oles. Las marcas, pertenecientes al sector Retail y a las de Telecomunicaciones, son las mejor valoradas en estos momentos, gracias a su contribuci\u00f3n a la sociedad durante la crisis del coronavirus. <\/strong><\/p>\n<p>Seg\u00fan datos del estudio \u2018Brand Health Survey\u2019 de <strong>Ymedia Vizeum<\/strong>, las empresas del \u00e1rea minorista obtienen <strong>la mejor Brand Health Index (BHI),&nbsp; imagen de marca por su actuaci\u00f3n contra la COVID-19, <\/strong>mientras que las de <strong>telecomunicaciones son las que presentan una evoluci\u00f3n positiva cada semana <\/strong>desde el inicio de la crisis, en la medida que han ido implementando campa\u00f1as de <strong>publicidad y RRPP<\/strong>, ofertas de productos y servicios, as\u00ed como <strong>acciones sociales<\/strong> centradas a ayudar a las personas durante el confinamiento.<\/p>\n<p>En este sentido, la audiencia encuestada (400 personas) se\u00f1ala que ambas \u00e1reas son las que m\u00e1s est\u00e1n contribuyendo a la sociedad muy por encima del resto. En concreto, un 20% m\u00e1s, si bien a nivel de marcas individuales se observan notables diferencias dentro de los propios sectores.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-95336\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/04\/ymedia-marcas-valoraciones.jpg\" alt=\"ymedia marcas valoraciones\" width=\"611\" height=\"491\"><\/p>\n<p>En palabras de Rafael Urbano, CEO de Ymedia Vizeum, \u201ceste tracking multisectorial nos permite entender c\u00f3mo las personas est\u00e1n juzgando la reacci\u00f3n de las marcas a la crisis del coronavirus, generando <strong>indicadores claros sobre el \u00e9xito de las distintas estrategias seguidas por cada marca y cada sector.<\/strong> Es un gran term\u00f3metro para detectar si las empresas est\u00e1n aplicando la medicina correcta\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No todos los sectores se perciben igual entre los ciudadanos espa\u00f1oles. Las marcas, pertenecientes al sector Retail y a las<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-95333","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail y Telecomunicaciones, los sectores m\u00e1s valorados durante la pandemia<\/title>\n<meta name=\"description\" content=\"Las marcas de Retail y Telecomunicaciones son las mejor valoradas por la sociedad espa\u00f1ola durante la actual crisis del coronavirus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=95333\" \/>\n<meta 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