{"id":94854,"date":"2020-03-30T14:10:05","date_gmt":"2020-03-30T12:10:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=94854"},"modified":"2020-03-30T14:10:05","modified_gmt":"2020-03-30T12:10:05","slug":"palabras-mas-buscadas-confinamiento-infinia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=94854","title":{"rendered":"\u00bfCu\u00e1les son las &#8216;keywords&#8217; m\u00e1s buscadas durante el confinamiento?"},"content":{"rendered":"<figure id=\"attachment_94863\" aria-describedby=\"caption-attachment-94863\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-94863\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/03\/5e81dedc52d41_infinia-bsquedas-digitales-en-marzo.jpg\" alt=\"datos recogidos de la infograf\u00eda de temas m\u00e1s buscados por los usuarios en marzo, entre el 9 y el 16 de marzo, de Infinia\" width=\"690\" height=\"543\"><figcaption id=\"caption-attachment-94863\" class=\"wp-caption-text\">Imagen de la infograf\u00eda de temas m\u00e1s buscados por los usuarios en marzo, entre el 9 y el 16 de marzo, de Infinia.<\/figcaption><\/figure>\n<p><strong>Las b\u00fasquedas digitales han incrementado a lo largo de marzo, como consecuencia del confinamiento de los espa\u00f1oles. Destaca, las &#8216;keywords&#8217; relacionadas con el deporte, como, por ejemplo, tablas de ejercicios, zumba en casa o accesorios de gimnasio. <\/strong><\/p>\n<p>De hecho, en esta tem\u00e1tica, <strong>los prescriptores digitales han logrado un 76% de aumento en el n\u00famero de likes acumulados en sus publicaciones publicitarias en la red social Instagram<\/strong>, seg\u00fan datos recogidos de la<a href=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/03\/KEYWORDS_MARZO2020_COVID19.pdf\"> infograf\u00eda <\/a>de temas m\u00e1s buscados por los usuarios en marzo, entre el 9 y el 16 de marzo, de <strong>Infinia<\/strong>, facilitados <strong>en exclusiva a IPMARK. <\/strong><\/p>\n<p>Las palabras clave relacionadas con e<strong>l e-commerce, electr\u00f3nica o gaming<\/strong> fueron el resto de categor\u00edas destacadas. En concreto, <strong>los hogares con hijos suponen el 32,5% de las b\u00fasquedas en la tem\u00e1tica de videojuegos <\/strong>(juegos ni\u00f1os, diversi\u00f3n m\u00f3viles o plataformas gamers).<\/p>\n<p>Por su parte, <strong>las m\u00e1quinas de afeitar y los dispositivos m\u00f3viles<\/strong> inteligentes de belleza mostraron un pico los d\u00edas 14 y 15. En e-commerce, las keywords m\u00e1s escritas fueron <strong>stock productos, comida para mascota, cuidado personal, supermercado o farmacia a domicilio. <\/strong><\/p>\n<p>Por otra parte, la investigaci\u00f3n de Infinia detalla que las b\u00fasquedas entre <strong>el 17 y el 26 de marzo<\/strong>, estaban protagonizadas por las tem\u00e1ticas: <strong>banca, env\u00edos a domicilio, telefon\u00eda y aprendizaje<\/strong>. Entre otros resultados, el tr\u00e1fico de datos ha aumentado hasta la fecha actual un 45%.<\/p>\n<p>Esta tendencia de los hogares nacionales se traslada a los mercados de <strong>M\u00e9xico, Colombia, Chile, Brasil y Per\u00fa.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las b\u00fasquedas digitales han incrementado a lo largo de marzo, como consecuencia del confinamiento de los espa\u00f1oles. Destaca, las &#8216;keywords&#8217;<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5896],"tags":[],"class_list":["post-94854","post","type-post","status-publish","format-standard","hentry","category-especiales-marcas-contra-el-covid-19"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfCu\u00e1les son las &#039;keywords&#039; m\u00e1s buscadas durante el confinamiento?<\/title>\n<meta name=\"description\" content=\"Las b\u00fasquedas digitales han incrementado a lo largo de marzo, destacando las palabras relacionadas con la tem\u00e1tica de deporte, juegos o e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=94854\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1les son las &#039;keywords&#039; 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