{"id":94140,"date":"2020-03-20T13:29:19","date_gmt":"2020-03-20T11:29:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=94140"},"modified":"2020-03-20T13:29:19","modified_gmt":"2020-03-20T11:29:19","slug":"coronavirus-los-espanoles-dedican-tiempo-las-rrss-whatsapp","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=94140","title":{"rendered":"#Coronavirus. Los espa\u00f1oles dedican su tiempo a las RRSS y Whatsapp"},"content":{"rendered":"
\"Los
Los espa\u00f1oles dedican su tiempo a las RRSS durante la crisis del coronavirus<\/figcaption><\/figure>\n

Internet atraviesa un volumen de tr\u00e1fico hist\u00f3rico en Espa\u00f1a desde que comenz\u00f3 la crisis sanitaria. Los ciudadanos buscan c\u00f3mo llenar su tiempo durante la cuarentena y las redes sociales est\u00e1n resultando ser un gran refugio para la mayor\u00eda de ellos. <\/b><\/p>\n

Si analizamos los datos facilitados por <\/span>Ymedia Vizeum<\/b>, el consumo medio de redes sociales ha pasado de 109 minutos, en la semana del 2 de marzo, a 129 minutos en la del 9 de marzo. Lo que refleja un <\/span>incremento del 18% <\/b>en el tiempo dedicado a estas herramientas de comunicaci\u00f3n, seg\u00fan la informaci\u00f3n obtenida por <\/span>The Human Trace<\/b>, la herramienta de medici\u00f3n de la agencia de medios. <\/span><\/p>\n

Estas cifras encajan si se tiene en cuenta que el aumento del teletrabajo<\/a> y el distanciamiento a causa del periodo de cuarentena hacen que crezcan las RRSS, inclu\u00eddas en la categor\u00eda de \u2018comunicaci\u00f3n\u2019. <\/span>Whatsapp Bussiness<\/b>, tambi\u00e9n incorporada en esta categor\u00eda, anota el mayor incremento del tiempo dedicado por parte de los usuarios. Pasando de una media de uso de<\/span> 71 minutos a 144<\/b>, en apenas dos semanas. Pero no es la \u00fanica. La versi\u00f3n m\u00e1s popular de<\/span> Whatsapp ha crecido un 55%<\/b>, mientras que <\/span>Skype<\/b> ha comenzado a usarse 13 minutos m\u00e1s de media al d\u00eda ( de 5 minutos a 18) <\/span><\/p>\n

Twitter<\/b>, es otra red social que sale especialmente favorecida con esta situaci\u00f3n. Ha conseguido que los usuarios accedan 10 minutos m\u00e1s esta semana que la anterior, subiendo de 35 minutos a 45. El motivo, se\u00f1ala Ymedia, es que esta red social \u201cse caracteriza por ofrecer <\/span>informaci\u00f3n actualizada <\/b>y opiniones, de las cuales estamos sedientos en esta inusual situaci\u00f3n\u201d.<\/span><\/p>\n

En <\/span>Facebook<\/b> e<\/span> Instagram<\/b>, los usuarios tambi\u00e9n han incrementado el n\u00famero de minutos dedicados a su consumo. Facebook es m\u00e1s relevante como <\/span>fuente de contenido informativo<\/b>, por lo que consigue un mayor crecimiento en tiempo dedicado por sus usuarios, pasa de <\/span>45 minutos a 54<\/b>. Por otra parte, desde que empez\u00f3 el mes de marzo, el Covid-19 ha generado m\u00e1s de<\/span> 6 millones de comentarios<\/b> en estas herramientas de comunicaci\u00f3n. <\/span><\/p>\n

El informe se\u00f1ala tambi\u00e9n que, tras el decreto del estado de alarma en Espa\u00f1a, el <\/span>momento de mayor actividad en RRSS<\/b>, que antes estaba entre las 20:00 y las 22:00 horas, ha pasado a situarse entre las <\/span>12:00 <\/b>y las <\/span>14:00 horas,<\/b> probablemente por su \u201ccoincidencia con las comparecencias del Gobierno y los informativos\u201d, explican los responsables del estudio.<\/span><\/p>\n

Las b\u00fasquedas del <\/span>t\u00e9rmino \u2018Coronavirus\u2019 contin\u00faan siendo tendencia en Espa\u00f1a<\/b>, aunque tambi\u00e9n resulta destacable el gran pico de b\u00fasquedas del t\u00e9rmino \u2018Estado de alarma\u2019, durante el s\u00e1bado y los d\u00edas posteriores a que el presidente del Gobierno declarara su inicio.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Internet atraviesa un volumen de tr\u00e1fico hist\u00f3rico en Espa\u00f1a desde que comenz\u00f3 la crisis sanitaria. Los ciudadanos buscan c\u00f3mo llenar<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[5470,196],"class_list":["post-94140","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-coronavirus","tag-whatsapp"],"acf":[],"yoast_head":"\n#Coronavirus. Los espa\u00f1oles dedican su tiempo a las RRSS y Whatsapp<\/title>\n<meta name=\"description\" content=\"Internet atraviesa un volumen de tr\u00e1fico hist\u00f3rico en Espa\u00f1a desde que comenz\u00f3 la crisis sanitaria. 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