{"id":93565,"date":"2020-03-10T16:29:35","date_gmt":"2020-03-10T14:29:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=93565"},"modified":"2020-03-10T16:29:35","modified_gmt":"2020-03-10T14:29:35","slug":"la-campana-de-havas-para-peugeot","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=93565","title":{"rendered":"\u201cUna oferta para no compartir\u201d la campa\u00f1a de Havas para Peugeot"},"content":{"rendered":"<figure id=\"attachment_93566\" aria-describedby=\"caption-attachment-93566\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-93566\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/03\/campana-peugeot.jpg\" alt=\"Fotograma de la campa\u00f1a de Havas para Peugeot \" width=\"690\" height=\"417\"><figcaption id=\"caption-attachment-93566\" class=\"wp-caption-text\">Fotograma de la campa\u00f1a de Havas para Peugeot<\/figcaption><\/figure>\n<p><b>Havas ha sido la encargada del desarrollo estrat\u00e9gico, creativo y la producci\u00f3n de la campa\u00f1a de Peugeot, \u201cuna oferta para no compartir\u201d. Una acci\u00f3n que ten\u00eda como objetivo comunicar la promoci\u00f3n especial de su modelo Peugeot 308.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Peugeot contaba con una oferta \u00fanica de su modelo 308, y buscaba<\/span><b> comunicarlo de un modo diferente<\/b><span style=\"font-weight: 400;\"> que impactara a los clientes. Para ello, seg\u00fan cuenta la marca de autom\u00f3viles, plante\u00f3 un nuevo reto a su agencia creativa: trabajar una campa\u00f1a relevante y sorprendente que les permitiera comunicar \u201cesta oferta excepcional, reforzando la idea de <\/span><b>unidades limitadas a un precio incre\u00edble<\/b><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para promocionar este modelo, la agencia perteneciente al Grupo PSA, cre\u00f3 la campa\u00f1a \u201cUna oferta para no compartir\u201d, bajo la premisa de \u201c<\/span><b>es tan buena, que no querr\u00e1s cont\u00e1rselo a nadie<\/b><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La creaci\u00f3n de esta campa\u00f1a, planificada inicialmente para&nbsp; radio y digital, permiti\u00f3 a Havas aprovechar todos los recursos afines a estos medios, dot\u00e1ndola de una \u201cparticularidad\u201d que hac\u00eda que esta campa\u00f1a fuera innovadora y original. <\/span><b>El \u00e9xito de la campa\u00f1a consigui\u00f3 que la marca decidiera extenderla posteriormente a la televisi\u00f3n.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">De esta manera, Havas consigui\u00f3 un doble objetivo: presentar a Peugeot una <\/span><b>campa\u00f1a diferente y notoria para el medio radio<\/b><span style=\"font-weight: 400;\">, y conseguir estar en el aire con una campa\u00f1a local, hecha \u00edntegramente en Espa\u00f1a, que por su \u00e9xito lleg\u00f3 a ser compartida por la marca en el resto de pa\u00edses. <\/span> &nbsp;<\/p>\n<p><iframe title=\"\u201cUna oferta para no compartir\u201d de Peugeot\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/2KhbcrwPTxg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Havas ha sido la encargada del desarrollo estrat\u00e9gico, creativo y la producci\u00f3n de la campa\u00f1a de Peugeot, \u201cuna oferta para<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[1122],"class_list":["post-93565","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-peugeot"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cUna oferta para no compartir\u201d la campa\u00f1a de Havas para Peugeot<\/title>\n<meta name=\"description\" content=\"\u201cUna oferta para no compartir\u201d la campa\u00f1a de Havas para Peugeot que pone bajo premisa una promoci\u00f3n \u201c tan buena, que no querr\u00e1s cont\u00e1rselo a nadie\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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