{"id":93504,"date":"2020-03-06T15:52:51","date_gmt":"2020-03-06T13:52:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=93504"},"modified":"2020-03-06T15:52:51","modified_gmt":"2020-03-06T13:52:51","slug":"ddb-elpilotoesella-mujer-mundo-motor","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=93504","title":{"rendered":"DDB crea #ElPilotoEsElla para reivindicar a la mujer en el mundo del motor"},"content":{"rendered":"<figure id=\"attachment_93513\" aria-describedby=\"caption-attachment-93513\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-93513\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/03\/ElPilotoEsElla.jpg\" alt=\"DDB crea #ElPilotoEsElla\" width=\"690\" height=\"461\"><figcaption id=\"caption-attachment-93513\" class=\"wp-caption-text\">DDB crea #ElPilotoEsElla<\/figcaption><\/figure>\n<p><b>DDB ha creado #ElPilotoEsElla una acci\u00f3n en la que Audi y LEGO rinden homenaje a Mich\u00e8le Mouton, la primera y \u00fanica mujer ganadora de una prueba del Mundial de Rallies. El prop\u00f3sito de la marca de los cuatro aros y el fabricante de juguetes es reivindicar el papel de la mujer en el mundo del motor.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La iniciativa incluye una edici\u00f3n limitada de la minifigura de Lego de la expiloto francesa de Audi, apodada como \u2018<\/span><b>La Reina de la Velocidad<\/b><span style=\"font-weight: 400;\">\u2019, por sus logros en&nbsp; los Campeonatos Mundiales de Rallies. La acci\u00f3n tiene un objetivo doble: <\/span><b>completar el set de Lego del Audi quattro S1 con el que Mouton se convirti\u00f3 en leyenda<\/b><span style=\"font-weight: 400;\"> en la d\u00e9cada de los 80; y reivindicar el papel de la mujer en el mundo del motor.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque el Audi quattro S1 con el revolucionario sistema de tracci\u00f3n a las cuatro ruedas tuvo varios pilotos que alcanzaron el status de leyenda, ninguno marc\u00f3 tanto un antes y un despu\u00e9s en el mundo de los rallies como Mich\u00e8le Mouton. La piloto francesa se convirti\u00f3 en la<\/span><b> primera y, hasta la fecha, \u00fanica mujer en ganar una carrera en el Mundial de Rallies<\/b><span style=\"font-weight: 400;\">, con su victoria en el Rally de San Remo en 1981.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audi y Lego&nbsp; han decidido que todos aquellos que hayan adquirido el set de Lego del m\u00edtico Audi quattro S1 podr\u00e1n <\/span><b>obtener la minifigura de Mouton de forma totalmente gratuita<\/b><span style=\"font-weight: 400;\">. Para ello, tan s\u00f3lo deber\u00e1n subir una foto del Audi quattro S1 de Lego a redes sociales, utilizando el <\/span><b>hashtag #ElPilotoEsElla<\/b><span style=\"font-weight: 400;\">. De esta manera, uno de los coches m\u00e1s m\u00edticos de la marca de los cuatro aros y del automovilismo deportivo podr\u00e1 ser conducido, una vez m\u00e1s, por la piloto \u201cm\u00e1s legendaria de la historia del Mundial de Rallies\u201d.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DDB ha creado #ElPilotoEsElla una acci\u00f3n en la que Audi y LEGO rinden homenaje a Mich\u00e8le Mouton, la primera y<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2437],"class_list":["post-93504","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-audi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DDB crea #ElPilotoEsElla reivindicando a la mujer en el mundo del 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