{"id":93468,"date":"2020-03-06T13:36:16","date_gmt":"2020-03-06T11:36:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=93468"},"modified":"2020-07-28T11:26:55","modified_gmt":"2020-07-28T10:26:55","slug":"correos-premios-genio-2020","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=93468","title":{"rendered":"Correos, GP a la innovaci\u00f3n en los Premios Genio 2020"},"content":{"rendered":"<figure id=\"attachment_93477\" aria-describedby=\"caption-attachment-93477\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-93477\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/03\/ganadores-Premios-Genio-2020.png\" alt=\"Ganadores de los Premios Genio 2020.\" width=\"690\" height=\"464\" \/><figcaption id=\"caption-attachment-93477\" class=\"wp-caption-text\">Foto de familia: los ganadores de la XIII edici\u00f3n de los Premios Genio 2020, celebrados en Valencia, el 5 de marzo.<\/figcaption><\/figure>\n<p><strong>Un a\u00f1o m\u00e1s, el d\u00e9cimo tercero, los <a href=\"https:\/\/ipmark.com\/premios-genio-2020\/\">Premios Genio <\/a>ha celebrado su gala de entrega de galardones a las acciones m\u00e1s innovadoras de 2019,\u00a0 convocados anualmente por CMVocento, con la asesor\u00eda estrat\u00e9gica de Scopen. Correos fue la gran vencedora de la velada, el pasado 5 de marzo, en Valencia.\u00a0<\/strong><\/p>\n<p>La empresa espa\u00f1ola recibi\u00f3 el<strong> Gran Premio Innovaci\u00f3n en Marketing, Comunicaci\u00f3n y Uso de los medios<\/strong>, por su campa\u00f1a <strong>#Yomequedo, de la mano de BBDO Espa\u00f1a \/ Contrapunto BBDO<\/strong>, en colaboraci\u00f3n con <strong>Arena Media y Starcom.<\/strong> No fue el \u00fanico premio otorgado a esta entidad, tambi\u00e9n se ha llev\u00f3 a casa el <strong>galard\u00f3n Campa\u00f1as de impacto social<\/strong>, que promociona su <strong>plataforma e-Commerce Correos Market,<\/strong> dirigida para los productos locales.<\/p>\n<p><iframe loading=\"lazy\" title=\"#YoMeQuedo - Correos Market\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6SfYjp7gCas?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>El resto de premiados de la XIII edici\u00f3n de los Premios Genio 2020:<\/strong><\/h3>\n<p><strong>Branded content y Dise\u00f1o de Producto:<\/strong> dos galardones a Sony Entertainment por \u2018Massira Project\u2019, de la agencia TBWA.<\/p>\n<p><strong>Digital:<\/strong> Burger King por \u2018Stevenage Challege\u2019, de David The Agency.<\/p>\n<p><strong>Medio exterior:<\/strong> Iberia por \u2018No hay nada m\u00e1s grande que la Navidad\u2019 de Olgily.<\/p>\n<p><strong>Activaci\u00f3n y experiencia de marca:<\/strong> Hijos de Rivera por \u2018Historias detr\u00e1s de una cerveza\u2019 de Ymedia.<\/p>\n<p><strong>Medios audiovisuales:<\/strong> M\u00e1sM\u00f3vil por \u2018\u00bfProblemas con tu operador?\u2019 de Ping\u00fcino Torreblanca y Spark Foundry.<\/p>\n<p><strong>Medios impresos:<\/strong> Europralin\u00e9 por \u2018Una fotograf\u00eda irrepetible\u2019 de FCB&amp;Fire Spain y QMS Comunicaci\u00f3n<\/p>\n<p><strong>Social media y uso de influencers:<\/strong> FI Network por campa\u00f1a #Enterradoengigas de PS21.<\/p>\n<p><strong>Dise\u00f1o de servicio:<\/strong> NH Hotel Group, por su campa\u00f1a \u2018Fastpast\u2019, de la agencia Comunica +A.<\/p>\n<p>Los Premios Genio 2020, que ha contado con el <strong>patrocinio de Mediacom y KIA<\/strong>, recibieron un total de 320 trabajos, cifra r\u00e9cord de inscripciones en la historia del festival. <strong>Rafael Mart\u00ednez<\/strong> de Vega, director general de CMVocento, anunci\u00f3 al finalizar la gala <strong>que el pr\u00f3ximo a\u00f1o se celebrar\u00e1 en marzo en Valladolid.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un a\u00f1o m\u00e1s, el d\u00e9cimo tercero, los Premios Genio ha celebrado su gala de entrega de galardones a las acciones<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[],"class_list":["post-93468","post","type-post","status-publish","format-standard","hentry","category-festivales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Correos, GP a la innovaci\u00f3n en los Premios Genio 2020<\/title>\n<meta name=\"description\" content=\"Correos fue la gran vencedora de la XIII edici\u00f3n de los Premios Genio 2020, al recibir el GP de Marketing, Comunicaci\u00f3n y Uso de los medios, #Yomequedo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=93468\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Correos, GP a la innovaci\u00f3n en los Premios Genio 2020\" \/>\n<meta property=\"og:description\" content=\"Correos fue la gran vencedora de la XIII edici\u00f3n de los Premios Genio 2020, al recibir el GP de Marketing, Comunicaci\u00f3n y Uso de los medios, #Yomequedo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=93468\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-06T11:36:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-28T10:26:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/03\/ganadores-Premios-Genio-2020.png\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=93468#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=93468\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Correos, GP a la innovaci\u00f3n en los Premios Genio 2020\",\"datePublished\":\"2020-03-06T11:36:16+00:00\",\"dateModified\":\"2020-07-28T10:26:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=93468\"},\"wordCount\":369,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=93468#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/ganadores-Premios-Genio-2020.png\",\"articleSection\":[\"Festivales\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=93468\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=93468\",\"name\":\"Correos, GP a la innovaci\u00f3n en los Premios Genio 2020\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=93468#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=93468#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/ganadores-Premios-Genio-2020.png\",\"datePublished\":\"2020-03-06T11:36:16+00:00\",\"dateModified\":\"2020-07-28T10:26:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Correos fue la gran vencedora de la XIII edici\u00f3n de los Premios Genio 2020, al recibir el GP de Marketing, Comunicaci\u00f3n y Uso de los medios, #Yomequedo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=93468#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=93468\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=93468#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/ganadores-Premios-Genio-2020.png\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/ganadores-Premios-Genio-2020.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=93468#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Correos, GP a la innovaci\u00f3n en los Premios Genio 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Correos, GP a la innovaci\u00f3n en los Premios Genio 2020","description":"Correos fue la gran vencedora de la XIII edici\u00f3n de los Premios Genio 2020, al recibir el GP de Marketing, Comunicaci\u00f3n y Uso de los medios, #Yomequedo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=93468","og_locale":"es_ES","og_type":"article","og_title":"Correos, GP a la innovaci\u00f3n en los Premios Genio 2020","og_description":"Correos fue la gran vencedora de la XIII edici\u00f3n de los Premios Genio 2020, al recibir el GP de Marketing, Comunicaci\u00f3n y Uso de los medios, #Yomequedo.","og_url":"https:\/\/ipmark.com\/?p=93468","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-03-06T11:36:16+00:00","article_modified_time":"2020-07-28T10:26:55+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/03\/ganadores-Premios-Genio-2020.png","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=93468#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=93468"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Correos, GP a la innovaci\u00f3n en los Premios Genio 2020","datePublished":"2020-03-06T11:36:16+00:00","dateModified":"2020-07-28T10:26:55+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=93468"},"wordCount":369,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=93468#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/03\/ganadores-Premios-Genio-2020.png","articleSection":["Festivales"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=93468","url":"https:\/\/ipmark.com\/?p=93468","name":"Correos, GP a la innovaci\u00f3n en los Premios Genio 2020","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=93468#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=93468#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/03\/ganadores-Premios-Genio-2020.png","datePublished":"2020-03-06T11:36:16+00:00","dateModified":"2020-07-28T10:26:55+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Correos fue la gran vencedora de la XIII edici\u00f3n de los Premios Genio 2020, al recibir el GP de Marketing, Comunicaci\u00f3n y Uso de los medios, #Yomequedo.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=93468#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=93468"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=93468#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/03\/ganadores-Premios-Genio-2020.png","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/03\/ganadores-Premios-Genio-2020.png"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=93468#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Correos, GP a la innovaci\u00f3n en los Premios Genio 2020"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/93468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=93468"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/93468\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=93468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=93468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=93468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}