{"id":93462,"date":"2020-03-06T13:11:44","date_gmt":"2020-03-06T11:11:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=93462"},"modified":"2020-03-06T13:11:44","modified_gmt":"2020-03-06T11:11:44","slug":"groupm-compra-sandtable-simulacion-avanzada","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=93462","title":{"rendered":"GroupM compra Sandtable y se adentra en la simulaci\u00f3n avanzada"},"content":{"rendered":"<figure id=\"attachment_93469\" aria-describedby=\"caption-attachment-93469\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-93469\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/03\/groupm-compra-sandtable.jpg\" alt=\"Group compra Sandtable, especializada en anal\u00edtica de comportamiento y uso de simulaciones avanzadas\" width=\"690\" height=\"460\"><figcaption id=\"caption-attachment-93469\" class=\"wp-caption-text\">Group compra Sandtable, especializada en anal\u00edtica de comportamiento y uso de simulaciones avanzadas<\/figcaption><\/figure>\n<p><strong>La agencia de medios GroupM ha adquirido Sandtable, una firma especializada en \u2018data science\u2019 que, integrada en el \u00e1rea de tecnolog\u00eda, ayudar\u00e1 a la compa\u00f1\u00eda a desarrollar estrategias m\u00e1s efectivas en mercados complejos y en continua transformaci\u00f3n.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">WPP, grupo al que pertenece GroupM, no ha desvelado los detalles de la compra, aunque ha informado que la misma forma parte de la estrategia de la multinacional de profundizar en su oferta de tecnolog\u00eda.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSandtable har\u00e1 que GroupM sea el <strong>primer grupo de medios que invierte en tecnolog\u00eda ABM<\/strong> (modelo basado en agente, en espa\u00f1ol)\u201d, ha se\u00f1alado la firma en un comunicado. Este tipo de tecnolog\u00eda permite la simulaci\u00f3n de acciones e interacciones de individuos dentro de un entorno para determinar qu\u00e9 efectos producen en el conjunto de un sistema.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fundada en 2009 y con sede en Londres, Sandtable est\u00e1<strong> especializada en anal\u00edtica de comportamiento<\/strong> y es <strong>pionera en el uso de simulaciones<\/strong> que persiguen entender el comportamiento humano y explorar escenarios futuros para optimizar la toma de decisiones.<\/span><\/p>\n<p>&#8212;<\/p>\n<p>M\u00e1s noticias sobre<strong> GroupM<\/strong>:&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/ipmark.com\/gerardo-marinas-de-groupm-espana\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Gerardo Mari\u00f1as (GroupM Espa\u00f1a): \u00abEl core de nuestro negocio sigue intacto\u00bb<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/wpp-axa-global-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">WPP gana la cuenta global de medios de AXA<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/agencias-de-medios-m-local-globally\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">GroupM lanza (m)Local powered by Glocally<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de medios GroupM ha adquirido Sandtable, una firma especializada en \u2018data science\u2019 que, integrada en el \u00e1rea de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-93462","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GroupM compra Sandtable y se adentra en la simulaci\u00f3n avanzada<\/title>\n<meta name=\"description\" content=\"GroupM compra Sandtable, empresa especializada en anal\u00edtica de comportamiento. 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