{"id":93315,"date":"2020-03-04T14:16:25","date_gmt":"2020-03-04T12:16:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=93315"},"modified":"2020-03-04T14:16:25","modified_gmt":"2020-03-04T12:16:25","slug":"el-sobrecoste-de-la-tasa-rosa-sespana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=93315","title":{"rendered":"El sobrecoste de la tasa rosa sigue patente en Espa\u00f1a"},"content":{"rendered":"
\"Esta
Esta desigualdad econ\u00f3mica, junto a la brecha salarial, provoca una p\u00e9rdida de poder adquisitivo en las mujeres.<\/figcaption><\/figure>\n

La desigualdad de g\u00e9nero se traslada a los lineales de los establecimientos. Las  mujeres pagan un sobrecoste, conocido como \u2018tasa rosa\u2019, por productos destinados a ellas, mientras que la versi\u00f3n masculina es m\u00e1s econ\u00f3mica. El sector de la cosm\u00e9tica o beauty es uno de los m\u00e1s castigados<\/strong>, como, por ejemplo, los desodorantes, que son, de media, un 25,15% m\u00e1s costosos.<\/strong><\/p>\n

El precio de la versi\u00f3n femenina de un perfume<\/strong> es, de media, un 17,31% m\u00e1s elevado que la de los varones<\/strong>, cifra que asciende a casi un 26% m\u00e1s en Europa. Esto supone que el precio medio por mililitro es hasta 0,62 c\u00e9ntimos m\u00e1s caro, en el continente, y de 0,61, en nuestro pa\u00eds. <\/strong>En comparaci\u00f3n con los datos de 2019<\/a>, el sobrecoste de estos art\u00edculos ha bajado s\u00f3lo 0,06 c\u00e9ntimos<\/strong> en Espa\u00f1a, seg\u00fan la comparativa presentada por la plataforma idealo.<\/p>\n

Por pa\u00edses, Italia es el pa\u00eds que m\u00e1s encarece sus perfumes femeninos (+32%<\/strong>), mientras que Francia<\/strong> es la regi\u00f3n con menor desigualdad. Todos los mercados han bajado el coste a la versi\u00f3n femenina, menos Alemania, <\/strong>seg\u00fan la plataforma.
\n<\/strong><\/p>\n

Desodorantes, un +25% de tasa rosa<\/strong><\/h2>\n

Este coste extra no solo se observa en los perfumes, esta situaci\u00f3n es patente en los desodorantes. En concreto, este art\u00edculo femenino es, de media, un 25,15% m\u00e1s elevado que en su versi\u00f3n masculina.<\/strong> Adem\u00e1s, las cremas faciales tambi\u00e9n se ven encarecidas, un 21% m\u00e1s. <\/strong><\/p>\n

Esta desigualdad econ\u00f3mica, junto a la brecha salarial entre ambos sexos del 21,9% (INE), supone \u201cuna p\u00e9rdida de poder adquisitivo en las mujeres\u201d,<\/strong> seg\u00fan ha se\u00f1alado el country manager de la plataforma, Adri\u00e1n Amor\u00edn. <\/strong><\/p>\n

Zapatillas y cremas corporales, m\u00e1s econ\u00f3micas<\/strong><\/h2>\n

No todo lo rosa es negativo, las versiones de cremas corporales y zapatillas<\/strong> deportivas para mujeres tienen un mayor coste para los hombres, en un 21% y 4,8%,<\/strong> respectivamente.<\/p>\n","protected":false},"excerpt":{"rendered":"

La desigualdad de g\u00e9nero se traslada a los lineales de los establecimientos. Las  mujeres pagan un sobrecoste, conocido como \u2018tasa<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-93315","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"\nEl sobrecoste de la tasa rosa sigue patente en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Las mujeres pagan un sobrecoste, conocido como \u2018tasa rosa\u2019, por productos destinados a ellas, mientras que la versi\u00f3n masculina es m\u00e1s econ\u00f3mica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=93315\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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