{"id":93072,"date":"2020-02-28T13:24:22","date_gmt":"2020-02-28T11:24:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=93072"},"modified":"2020-02-28T13:24:22","modified_gmt":"2020-02-28T11:24:22","slug":"skoda-elige-a-proximity-barcelona","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=93072","title":{"rendered":"\u0160koda elige a Proximity Barcelona, ‘partners’ desde 2012"},"content":{"rendered":"
\"
Proximity Barcelona se encarg\u00f3 del reposicionamiento de la compa\u00f1\u00eda automovil\u00edstica, iniciada en 2016.<\/figcaption><\/figure>\n

La marca \u0160koda <\/a>ha seleccionado, nuevamente, a Proximity Barcelona para que le gestione la compa\u00f1\u00eda en los pr\u00f3ximos tres a\u00f1os. La segunda, encargada de la estrategia de la firma automovil\u00edstica desde el a\u00f1o 2012.<\/strong><\/p>\n

De esta manera, ambas empresas continuar\u00e1n trabajando codo a codo, tanto en la parte de creatividad integral como en la de transformaci\u00f3n de marca. Junto a ellas, tambi\u00e9n colaborar\u00e1 la agencia de medios PHD, que colabora, con las dos, desde 2016.<\/strong><\/p>\n

La agencia ha desarrollado diferentes campa\u00f1as de la firma tanto a nivel nacional como internacional. Proximity Barcelona se encarg\u00f3 del reposicionamiento de la compa\u00f1\u00eda, iniciada en 2016<\/strong>, bajo el claim \u2018\u00bfPara qu\u00e9 quieres un coche si no es para vivirlo?\u2019, que presentaba un enfoque diferente, bas\u00e1ndose en los resultados de un estudio interno acerca de la propiedad del coche.  <\/p>\n

Adem\u00e1s, la empresa catalana fue autora de acciones enfocadas en luchar contra la desplobaci\u00f3n en nuestro pa\u00eds, como \u2018Los Cowboys del Desierto\u2019 y \u201870 Guardianes del Invierno\u2019<\/strong>, que les permitieron obtener estatuillas de oro y bronce en el Festival de Cannes, o el gran premio de marketing internacional de \u0160koda Auto.<\/strong><\/p>\n

A nivel internacional, se lanz\u00f3 \u2018Keep Moving<\/a>\u2019, trabajo que pretend\u00eda dar a conocer la nueva imagen de la iniciativa global de la empresa<\/strong>, mostrando no solo la fabricaci\u00f3n de veh\u00edculos sino su apuesta por las soluciones de movilidad.<\/p>\n","protected":false},"excerpt":{"rendered":"

La marca \u0160koda ha seleccionado, nuevamente, a Proximity Barcelona para que le gestione la compa\u00f1\u00eda en los pr\u00f3ximos tres a\u00f1os.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-93072","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"\n\u0160koda elige a Proximity Barcelona, 'partners' desde 2012<\/title>\n<meta name=\"description\" content=\"\u0160koda ha seleccionado, nuevamente, a Proximity Barcelona para que le gestione la compa\u00f1\u00eda en los pr\u00f3ximos tres a\u00f1os, que llevan juntos desde 2012.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=93072\" \/>\n<meta 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