{"id":92312,"date":"2020-02-17T13:27:59","date_gmt":"2020-02-17T11:27:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=92312"},"modified":"2020-02-17T13:27:59","modified_gmt":"2020-02-17T11:27:59","slug":"inversion-digital-enero-2020","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=92312","title":{"rendered":"Peugeot, El Corte Ingl\u00e9s y Apple, lideraron la inversi\u00f3n online en enero"},"content":{"rendered":"
\"La
La marca de automoci\u00f3n asciende al primer puesto desde el s\u00e9ptimo, seg\u00fan el informe de noviembre de 2019.<\/figcaption><\/figure>\n

2020 arranca con nuevos anunciantes l\u00edderes en el informe \u2018Arce Media Internet Report\u2019. Peugeot (3,73%), El Corte Ingl\u00e9s (3,09%) y Apple (2,11%), encabezaron la inversi\u00f3n publicitaria en entornos digitales en el mes de enero. En total, se registraron 43.184 creatividades de 5.095 marcas.<\/strong><\/p>\n

La automovil\u00edstica asciende al primer puesto desde el s\u00e9ptimo, el gran almac\u00e9n espa\u00f1ol sube un pelda\u00f1o y Apple reaparece en el top 10, en comparaci\u00f3n con los datos de noviembre de 2019.<\/a> Las principales ca\u00eddas, Huawei y Volswagen<\/strong>, que desaparecen del ranking, cuando la asi\u00e1tica lideraba la lista (6,88%) y VW, le segu\u00eda en la segunda posici\u00f3n (3,81%).<\/p>\n

\u2018Marca\u2019 (8,68%), \u2018ABC\u2019 (7,84%), \u2018AS\u2019 (7,25%), \u2018El Mundo\u2019 (6,01%) y \u2018El Espa\u00f1o<\/strong>l\u2019 (5,34%), se posicionaron como los cinco primeros soportes o publishers a lo largo del mes pasado. Los medios del Top 3 repiten, seg\u00fan los datos de noviembre de 2019.<\/p>\n

\"soportes-anunciantes-arce-media-report\"<\/p>\n

Por sectores, los cinco primeros fueron Cultura, Ense\u00f1anza y Medio<\/strong>s, con 4.278 creatividades de 774 marcas (16,5% S.O.I); Distribuci\u00f3n y Restauraci\u00f3n<\/strong>, con 8.998 piezas de 1.077 empresas (16,4%  S.O.I); Telecomunicaciones e Internet,<\/strong> con 3.955 trabajos de 311 compa\u00f1\u00edas (12% S.O.I.); Finanzas y Seguros<\/strong>, con 2.955 de 174 entidades (11,1% S.O.I.); y Automoci\u00f3n<\/strong>, con 2.618 de 172 organizaciones (10,2% S.O.I.).<\/p>\n","protected":false},"excerpt":{"rendered":"

2020 arranca con nuevos anunciantes l\u00edderes en el informe \u2018Arce Media Internet Report\u2019. Peugeot (3,73%), El Corte Ingl\u00e9s (3,09%) y<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[788,524,1122],"class_list":["post-92312","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-apple","tag-el-corte-ingles","tag-peugeot"],"acf":[],"yoast_head":"\nPeugeot, El Corte Ingl\u00e9s y Apple, lideraron la inversi\u00f3n digital en enero<\/title>\n<meta name=\"description\" content=\"Peugeot, El Corte Ingl\u00e9s y Apple, lideraron la inversi\u00f3n digital en enero. 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