{"id":92249,"date":"2020-02-17T18:23:02","date_gmt":"2020-02-17T16:23:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=92249"},"modified":"2020-02-17T18:23:02","modified_gmt":"2020-02-17T16:23:02","slug":"amc-networks-metrica-tv","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=92249","title":{"rendered":"AMC Networks presenta una nueva m\u00e9trica de relevancia de la TV"},"content":{"rendered":"<figure id=\"attachment_92253\" aria-describedby=\"caption-attachment-92253\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-92253\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/02\/Manuel-Balsera-Director-General-y-Fernando-Hernaiz-Research-Manager-AMCNISE.jpg\" alt=\"AMC Networks presenta una nueva m\u00e9trica de relevancia de la TV\" width=\"690\" height=\"432\"><figcaption id=\"caption-attachment-92253\" class=\"wp-caption-text\">AMC Networks presenta una nueva m\u00e9trica de relevancia de la TV<\/figcaption><\/figure>\n<p><strong>En el marco de la 36\u00ba edici\u00f3n del <a href=\"https:\/\/ipmark.com\/aedemotv2020-television-valencia\/\">Seminario Aedemo TV<\/a>,&nbsp; AMC Networks International Southerns Europe (AMCNISE), ha presentado M.I (Multifactorial Index) una nueva m\u00e9trica desarrollada por la compa\u00f1\u00eda que mide la relevancia de cualquier marca de la industria de la televisi\u00f3n en Espa\u00f1a. La nueva herramienta ha sido presentada por Manuel Balsera y Fernando Hernaiz, director general y research manager de AMCNISCE.<\/strong><\/p>\n<p>Como han explicado desde la compa\u00f1\u00eda,&nbsp; M.I analiza una serie de variables ponderadas cuya suma mide la relevancia de la marca en el mercado televisivo en comparaci\u00f3n con sus competidores. Las variables son la audiencia (37%), la notoriedad de la marca (18%), la exclusividad de la oferta (10%), el contenido bajo demanda (5%) y la influencia en redes sociales (5%).<\/p>\n<p>Entre las fuentes utilizadas para la medici\u00f3n de esas variables est\u00e1n KantarMedia, Google Analytics, SVOD Tracker y las m\u00e9tricas de las redes sociales Facebook, Twitter, Instagram y Pinterest.<\/p>\n<p><strong>Manuel Balsera, director general de AMCNISE<\/strong>: \u201cEstamos en 2020 y necesitamos una nueva manera de medir la realidad del consumo audiovisual en todas sus variantes. M.I. es la nueva referencia que pueden utilizar clientes, anunciantes y canales para valorar o medir la relevancia.\u201d<\/p>\n<p>La nueva m\u00e9trica es aplicable a la televisi\u00f3n en todos sus modelos actuales, desde la <strong>TV en abierto, de pago, lineal, bajo demanda o generalista<\/strong>; midiendo as\u00ed todos los tipos de espectadores, como los lineales, ocasionales, sociales, pasivos o multidispositivo. Es adem\u00e1s una m\u00e9trica contextualizada que tiene en cuenta el entorno de competencia, variando en funci\u00f3n del operador y los paquetes de cada oferta.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el marco de la 36\u00ba edici\u00f3n del Seminario Aedemo TV,&nbsp; AMC Networks International Southerns Europe (AMCNISE), ha presentado M.I<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-92249","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AMC Networks presenta una nueva m\u00e9trica de relevancia de la TV<\/title>\n<meta name=\"description\" content=\"M.I analizando una 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