{"id":91649,"date":"2020-02-04T12:10:37","date_gmt":"2020-02-04T10:10:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=91649"},"modified":"2020-02-04T12:10:37","modified_gmt":"2020-02-04T10:10:37","slug":"junta-de-andalucia-nuevo-imagen-corporativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=91649","title":{"rendered":"La Junta de Andaluc\u00eda renueva su imagen corporativa por primera vez en en 40 a\u00f1os"},"content":{"rendered":"<figure id=\"attachment_91652\" aria-describedby=\"caption-attachment-91652\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-91652\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/02\/nuevo-logo-junta-andaluc\u00eda.gif\" alt=\"la sustituci\u00f3n gradual y paulatina de la identidad de la Junta, que se presentar\u00e1 oficialmente el d\u00eda 28 de febrero\" width=\"690\" height=\"407\"><figcaption id=\"caption-attachment-91652\" class=\"wp-caption-text\">La sustituci\u00f3n del nuevo logo ser\u00e1 de manera gradual y paulatina, que se presentar\u00e1 oficialmente el d\u00eda 28 de febrero.<\/figcaption><\/figure>\n<p><b>La Junta de Andaluc\u00eda ha iniciado un proceso de renovaci\u00f3n de su imagen corporativa, que coincide con el cuadrag\u00e9simo aniversario de celebraci\u00f3n del refer\u00e9ndum por la autonom\u00eda de la comunidad aut\u00f3noma, el 28 de febrero de 1980. Un cambio de 360\u00ba, hacia un logo m\u00e1s visual y moderno.<\/b><\/p>\n<p>Desde el pasado 30 de enero, se ha procedido <strong>a la sustituci\u00f3n gradual y paulatina de la identidad de la Junta, que se presentar\u00e1 oficialmente el d\u00eda 28 de febrero<\/strong>. El nuevo dise\u00f1o trata de aportar una imagen sint\u00e9tica, s\u00f3lida y modernizada, con un gran peso visual. Se busca reforzar los valores de <strong>cultura, progreso, diversidad, solidaridad&nbsp; y convivencia<\/strong>.<\/p>\n<p>El <strong>consejero de la Presidencia, Administraci\u00f3n P\u00fablica e Interior y portavoz del Ejecutivo auton\u00f3mico, El\u00edas Bendodo<\/strong>, present\u00f3 la nueva imagen renovada durante una comparecencia, explicando que se ir\u00e1 implantando el dise\u00f1o de forma progresiva a medida que se agosten las existencias de materiales fungibles<strong>. Este cambio de identidad corporativa ha supuesto un coste de 14.500 euros. <\/strong><\/p>\n<p>El Gobierno andaluz tambi\u00e9n trabaja <strong>en la actualizaci\u00f3n del Manual del Dise\u00f1o Gr\u00e1fic<\/strong>o para adaptarlo a las nuevas necesidades de comunicaci\u00f3n. Los s\u00edmbolos, hasta ahora presente, fueron aprobados hace 35 y 23 a\u00f1os.<\/p>\n<figure id=\"attachment_91650\" aria-describedby=\"caption-attachment-91650\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-91650\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/02\/logo-andalucia-antiguo.gif\" alt=\"Logo de la Junta de Andaluc\u00eda, presente desde hace 40 a\u00f1os.\" width=\"690\" height=\"501\"><figcaption id=\"caption-attachment-91650\" class=\"wp-caption-text\">Logo de la Junta de Andaluc\u00eda, presente desde hace 40 a\u00f1os.<\/figcaption><\/figure>\n<h2><strong>Aebrand expresa sus dudas sobre el concurso<\/strong><\/h2>\n<p>Seg\u00fan la Asociaci\u00f3n Espa\u00f1ola de Branding (Aebrand), el <strong>nuevo dise\u00f1o fue realizado por un dise\u00f1ador freelance contratado por la productora audiovisual Happy Ending TV<\/strong>, que ha nacido de una ronda de consultas con 20 empresas seg\u00fan la Direcci\u00f3n General de Comunicaci\u00f3n Social, y que adem\u00e1s \u201cno se saben cu\u00e1les son\u201d.<\/p>\n<p>En ese sentido, Aebrand a\u00f1ade que <strong>empiezan a surgir dudas sobre el tipo de concurso y si no era remunerado, <\/strong>as\u00ed como si estas empresas son de branding o que el reconocimiento monetario no super\u00f3 los 15.000 euros, seg\u00fan fuentes consultadas por Aebrand. La situaci\u00f3n recuerda al caso vivido en el cambio <strong>de dise\u00f1o de \u2018<a href=\"https:\/\/ipmark.com\/branding-logo-espana-global\/\">Espa\u00f1a Global\u2019<\/a>.<\/strong><\/p>\n<p>Finalmente, la asociaci\u00f3n cierra el comunicado de la siguiente manera: \u201cDesde Aebrand tenemos demasiadas preguntas y muy pocas respuestas. Invitamos a la Junta de Andaluc\u00eda en particular y a quienes toman este tipo de decisiones en toda Espa\u00f1a en general<strong>, a tomarse el tiempo para entender con lo que est\u00e1n tratando y ser respetuosos con un sector productivo y reconocido de la econom\u00eda espa\u00f1ola\u201d.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Junta de Andaluc\u00eda ha iniciado un proceso de renovaci\u00f3n de su imagen corporativa, que coincide con el cuadrag\u00e9simo aniversario<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,44],"tags":[],"class_list":["post-91649","post","type-post","status-publish","format-standard","hentry","category-branding","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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