{"id":91279,"date":"2020-01-28T15:30:28","date_gmt":"2020-01-28T13:30:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=91279"},"modified":"2020-01-28T15:30:28","modified_gmt":"2020-01-28T13:30:28","slug":"marco-general-de-medios-en-espana-2020","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=91279","title":{"rendered":"Las plataformas OTT llegan al Marco General de Medios en Espa\u00f1a 2020"},"content":{"rendered":"<figure id=\"attachment_91282\" aria-describedby=\"caption-attachment-91282\" style=\"width: 250px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-91282\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/marco-general-de-medios-en-espana.jpg\" alt=\"La AIMC ha lanzado una nueva edici\u00f3n del Marco General de Medios en Espa\u00f1a\" width=\"250\" height=\"363\"><figcaption id=\"caption-attachment-91282\" class=\"wp-caption-text\">La AIMC ha lanzado una nueva edici\u00f3n del Marco General de Medios en Espa\u00f1a<\/figcaption><\/figure>\n<p><strong>La Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n (AIMC) ha lanzado una nueva edici\u00f3n del Marco General de los Medios en Espa\u00f1a. Un informe en el que se muestra una visi\u00f3n general de las audiencias de los diferentes medios espa\u00f1oles y en el que este a\u00f1o se ha incluido por primera vez, informaci\u00f3n sobre la televisi\u00f3n bajo demanda (OTT).&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La AIMC acaba de publicar la \u00faltima edici\u00f3n de su informe <strong>Marco General de los Medios en Espa\u00f1a 2020<\/strong>, uno de los estudios m\u00e1s demandados en la industria y en el que se recoge una visi\u00f3n general de las audiencias de los medios en Espa\u00f1a, a partir de los datos obtenidos en el Estudio General de Medios (EGM).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El informe est\u00e1 dirigido a todos los profesionales relacionados con el sector de la comunicaci\u00f3n, desde periodistas hasta anunciantes, agencias o centros educativos. Adem\u00e1s del consumo,<strong> ofrece datos sobre el equipamiento de los hogares o el estilo de vida de los individuos<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la edici\u00f3n de este a\u00f1o se incluyen dos novedades. Por primera vez, aparecen los datos de consumo de las <strong>plataformas OTT<\/strong> &#8211; a los que est\u00e1n suscritos el 41% de los encuestados-. Y la herramienta de medici\u00f3n de audiencias <strong>Brand Media de suplementos y revistas<\/strong>, que trata a las publicaciones como marcas, ofreciendo un dato \u00fanico de audiencia global y transversal, evitando as\u00ed la duplicidad de lectores.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;El Marco General de Medios en Espa\u00f1a 2020 ya est\u00e1 disponible de forma gratuita a trav\u00e9s de la p\u00e1gina web de AIMC.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n (AIMC) ha lanzado una nueva edici\u00f3n del Marco General de los<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-91279","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las plataformas OTT llegan al Marco General de Medios en Espa\u00f1a 2020<\/title>\n<meta name=\"description\" content=\"La Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n (AIMC) ha lanzado una nueva edici\u00f3n del Marco General de los Medios en Espa\u00f1a 2020\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=91279\" \/>\n<meta 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