{"id":90622,"date":"2020-01-14T18:05:10","date_gmt":"2020-01-14T16:05:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=90622"},"modified":"2020-01-14T18:05:10","modified_gmt":"2020-01-14T16:05:10","slug":"chovi-estrategia-digital-kanlli","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=90622","title":{"rendered":"Chov\u00ed conf\u00eda su estrategia digital a Kanlli"},"content":{"rendered":"<figure id=\"attachment_90623\" aria-describedby=\"caption-attachment-90623\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-90623\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/Chov\u00ed-conf\u00eda-su-estrategia-digital-a-Kanlli-.jpg\" alt=\"Chov\u00ed conf\u00eda su estrategia digital a Kanlli\" width=\"690\" height=\"460\"><figcaption id=\"caption-attachment-90623\" class=\"wp-caption-text\">Chov\u00ed conf\u00eda su estrategia digital a Kanlli<\/figcaption><\/figure>\n<p><strong>La marca de salsas y condimentos, Chov\u00ed, ha seleccionado a <a href=\"https:\/\/ipmark.com\/kanlli-se-posiciona-agencia-medios-digitales\/\">Kanlli<\/a> para gestionar su estrategia de marketing digital. Con el objetivo de dar a conocer su marca entre el p\u00fablico joven y en aquellos lugares de Espa\u00f1a donde tienen menos penetraci\u00f3n.<\/strong><\/p>\n<p>Por tanto, la agencia de medios digitales se encargar\u00e1 de desarrollar la estrategia global de la compa\u00f1\u00eda en los campos de s<strong>ocial media, social media marketing, paid media, content &amp; SEO y anal\u00edtica web.<\/strong><\/p>\n<p><strong>Sabor y autenticidad<\/strong> ser\u00e1n los conceptos en los que se basar\u00e1 la comunicaci\u00f3n, junto al <strong>nuevo claim \u201cinconformistas por naturaleza\u201d<\/strong>. El trabajo de Kanlli se enfocar\u00e1<strong> en un&nbsp;target&nbsp;joven<\/strong>, <strong>de corte&nbsp;centennial<\/strong>, por considerarlos no s\u00f3lo el consumidor de hoy: tambi\u00e9n se persigue cautivarlos de cara a ser su marca de referencia en el futuro.&nbsp; Por otra parte, Chov\u00ed tambi\u00e9n ha encomendado a la agencia la funci\u00f3n de mejorar el&nbsp;posicionamiento en aquellas \u00e1reas geogr\u00e1ficas donde son m\u00e1s desconocidos.<\/p>\n<p>Siguiendo estos objetivos,&nbsp; l<strong>a estrategia de social media y&nbsp;content marketing, estar\u00e1 muy enfocada en el valor del contenido<\/strong>, pensado para un p\u00fablico muy joven y difundido en aquellos medios sociales afines a los intereses de la generaci\u00f3n Zeta. Las acciones ser\u00e1n impulsadas mediante la promoci\u00f3n de contenidos y los&nbsp;social ads, a fin de lograr una adecuada visibilidad y alcance. Paralelamente, dentro de la estrategia de&nbsp;paid media, se trabajar\u00e1 en&nbsp;campa\u00f1as de Google Ads&nbsp;y en la compra de espacios publicitarios (Display Performance RTB).<\/p>\n<p>Por otro lado,&nbsp;<strong>Kanlli trabajar\u00e1 la optimizaci\u00f3n de SEO &amp; Content <\/strong>y en realizar\u00e1n servicios de consultor\u00eda y seguimiento de proyectos.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de salsas y condimentos, Chov\u00ed, ha seleccionado a Kanlli para gestionar su estrategia de marketing digital. Con el<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,5893],"tags":[],"class_list":["post-90622","post","type-post","status-publish","format-standard","hentry","category-agencias","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chov\u00ed conf\u00eda su estrategia digital a Kanlli<\/title>\n<meta name=\"description\" content=\"Kanlli trabajar\u00e1 con el objetivo de dar a conocer la marca entre el p\u00fablico joven y en aquellos lugares de Espa\u00f1a donde tienen menos penetraci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=90622\" \/>\n<meta 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