{"id":90576,"date":"2020-01-13T13:22:32","date_gmt":"2020-01-13T11:22:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=90576"},"modified":"2020-01-13T13:22:32","modified_gmt":"2020-01-13T11:22:32","slug":"amazon-vender-inventario-plataformas-ott-con-publicidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=90576","title":{"rendered":"Amazon podr\u00eda vender su inventario a las plataformas OTT con publicidad"},"content":{"rendered":"<figure id=\"attachment_90579\" aria-describedby=\"caption-attachment-90579\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90579\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/amazon-plataformas-ott-con-publicidad.jpg\" alt=\"Amazon ofrecer\u00eda el inventario que ya utiliza en su sistema de televisi\u00f3n conectada, Fire TV. \" width=\"300\" height=\"330\"><figcaption id=\"caption-attachment-90579\" class=\"wp-caption-text\">Amazon ofrecer\u00eda el inventario que ya utiliza en su sistema de televisi\u00f3n conectada, Fire TV.<\/figcaption><\/figure>\n<p><strong>La divisi\u00f3n de tecnolog\u00eda publicitaria de Amazon, Amazon Publisher Services, se halla en conversaciones con los editores de varias aplicaciones de contenido en streaming para ofrecerles su inventario y proporcionarles a \u00e9stos la posibilidad de pedir a los anunciantes un CPM m\u00e1s alto.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha desvelado el diario The Wall Street Journal, la compa\u00f1\u00eda de comercio electr\u00f3nico estar\u00eda en conversaciones con varias plataformas OTT, entre las que se incluir\u00edan tambi\u00e9n<strong> Android TV, PlayStation, Xbox y Apple TV<\/strong>, con el objetivo de comercializar su inventario e incrementar as\u00ed el valor del coste por impresi\u00f3n (CPM) en este tipo de plataformas.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este inventario estar\u00eda compuesto por la<strong> informaci\u00f3n de compra<\/strong> de los usuarios en el marketplace, y por los <strong>datos de comportamiento en navegaci\u00f3n<\/strong>. De acuerdo con el diario estadounidense, la compa\u00f1\u00eda que dirige Jeff Bezos habr\u00eda explicado a estas plataformas que con su inventario, podr\u00edan aumentar el CPM de sus anuncios y elevarlo hasta<strong> superar los 40 d\u00f3lares por impresi\u00f3n<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon ya ofrece este inventario para los anuncios publicados en su dispositivo de televisi\u00f3n conectada, <strong>Fire TV<\/strong>. De confirmarse, el marketplace se subir\u00eda al tren de dicha categor\u00eda publicitaria, cuya inversi\u00f3n est\u00e1 prevista que pase <strong>del 2,9% en 2020 hasta el 4,7% en 2023<\/strong>, seg\u00fan datos de eMarketer.&nbsp;<\/span><\/p>\n<p>&#8212;&nbsp;<\/p>\n<p>M\u00e1s noticias sobre <strong>Amazon<\/strong>:&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/ipmark.com\/amazon-liga-de-esports\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon aterriza en el mundo de los eSports<\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/amazon-busca-anunciantes-probar-anuncios-audio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon busca anunciantes para probar sus anuncios de audio<\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/imdb-tv-la-avod-de-amazon-que-promete-romper-moldes\/\" target=\"_blank\" rel=\"noopener noreferrer\">IMDb TV, la AVOD de Amazon que promete romper moldes<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La divisi\u00f3n de tecnolog\u00eda publicitaria de Amazon, Amazon Publisher Services, se halla en conversaciones con los editores de varias aplicaciones<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2223,2773,2341],"class_list":["post-90576","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-amazon","tag-data","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon podr\u00eda vender su inventario a las plataformas OTT con publicidad<\/title>\n<meta name=\"description\" content=\"Seg\u00fan The Wall Street Journal, Amazon estar\u00eda en conversaciones con varias plataformas OTT que ofrecen publicidad para ofrecer su inventario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=90576\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon podr\u00eda vender su inventario a las plataformas OTT con publicidad\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan The Wall Street Journal, Amazon estar\u00eda en conversaciones con varias plataformas OTT que ofrecen publicidad para ofrecer su inventario.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=90576\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-13T11:22:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/amazon-plataformas-ott-con-publicidad.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=90576#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=90576\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Amazon podr\u00eda vender su inventario a las plataformas OTT con publicidad\",\"datePublished\":\"2020-01-13T11:22:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=90576\"},\"wordCount\":300,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=90576#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/amazon-plataformas-ott-con-publicidad.jpg\",\"keywords\":[\"amazon\",\"data\",\"publicidad\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=90576\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=90576\",\"name\":\"Amazon podr\u00eda vender su inventario a las plataformas OTT con publicidad\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=90576#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=90576#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/amazon-plataformas-ott-con-publicidad.jpg\",\"datePublished\":\"2020-01-13T11:22:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Seg\u00fan The Wall Street Journal, Amazon estar\u00eda en conversaciones con varias plataformas OTT que ofrecen publicidad para ofrecer su inventario.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=90576#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=90576\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=90576#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=90576#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazon podr\u00eda vender su inventario a las plataformas OTT con publicidad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon podr\u00eda vender su inventario a las plataformas OTT con publicidad","description":"Seg\u00fan The Wall Street Journal, Amazon estar\u00eda en conversaciones con varias plataformas OTT que ofrecen publicidad para ofrecer su inventario.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=90576","og_locale":"es_ES","og_type":"article","og_title":"Amazon podr\u00eda vender su inventario a las plataformas OTT con publicidad","og_description":"Seg\u00fan The Wall Street Journal, Amazon estar\u00eda en conversaciones con varias plataformas OTT que ofrecen publicidad para ofrecer su inventario.","og_url":"https:\/\/ipmark.com\/?p=90576","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-01-13T11:22:32+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/amazon-plataformas-ott-con-publicidad.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=90576#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=90576"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Amazon podr\u00eda vender su inventario a las plataformas OTT con publicidad","datePublished":"2020-01-13T11:22:32+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=90576"},"wordCount":300,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=90576#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/amazon-plataformas-ott-con-publicidad.jpg","keywords":["amazon","data","publicidad"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=90576","url":"https:\/\/ipmark.com\/?p=90576","name":"Amazon podr\u00eda vender su inventario a las plataformas OTT con publicidad","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=90576#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=90576#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/amazon-plataformas-ott-con-publicidad.jpg","datePublished":"2020-01-13T11:22:32+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Seg\u00fan The Wall Street Journal, Amazon estar\u00eda en conversaciones con varias plataformas OTT que ofrecen publicidad para ofrecer su inventario.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=90576#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=90576"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=90576#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=90576#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Amazon podr\u00eda vender su inventario a las plataformas OTT con publicidad"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/90576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=90576"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/90576\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=90576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=90576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=90576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}