{"id":90507,"date":"2020-01-13T17:01:27","date_gmt":"2020-01-13T15:01:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=90507"},"modified":"2020-01-13T17:01:27","modified_gmt":"2020-01-13T15:01:27","slug":"luces-neon-elemento-clave-la-campana-la-nueva-serie-hbo-foodie-love","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=90507","title":{"rendered":"Luces de ne\u00f3n, elemento clave en la campa\u00f1a de la nueva serie de HBO: Foodie Love"},"content":{"rendered":"
\"Luces
Luces de ne\u00f3n, clave en campa\u00f1a de la nueva serie de HBO: Foodie Love<\/figcaption><\/figure>\n

Marquesinas de las calles de Gran Via, Alacal\u00e1 y Castellana han sido iluminadas con ne\u00f3n para dar a conocer la primera serie de Isabel Coisex, Foodie Love, de HBO Espa\u00f1a. JCDecaux Innovate<\/a> e Ymedia<\/a> junto con Posterscope han llevado a cabo esta acci\u00f3n exterior el objetivo de resaltar la identidad visual de la campa\u00f1a. <\/strong><\/p>\n

Como explican,  han utilizado el ne\u00f3n como referente ya que es un elemento que permite por un lado llamar la atenci\u00f3n del p\u00fablico, y refleja al mismo tiempo la est\u00e9tica de la serie.  <\/p>\n

Es por ello que diez  marquesinas con vinilado integral fueron seleccionadas estrat\u00e9gicamente para cubrir dos \u00e1reas de gran afluencia durante las Navidades: Gran V\u00eda, Alcal\u00e1 y eje Castellana. El vinilado integral de estas 10 marquesinas, dobles y sencillas, se reforz\u00f3 con un vaciado del mupi para colocar, por la cara exterior e interior en funci\u00f3n del sentido del tr\u00e1fico, letreros de ne\u00f3n con el t\u00edtulo de la serie.<\/p>\n

Dichos letreros, iluminados con un tono anaranjado, se realizaron manualmente para reproducir el logo de la serie y adaptarse a cada ubicaci\u00f3n. Cinco de las 10 localizaciones cuentaron con iluminaci\u00f3n 24 horas. En el resto el ne\u00f3n se iluminaba con el alumbrado p\u00fablico. Esta acci\u00f3n comenz\u00f3 el d\u00eda de Nochebuena, y se extendi\u00f3 durante la primera semana del a\u00f1o.<\/p>\n

\"Campa\u00f1a
Campa\u00f1a exterior nueva serie de HBO, Foodie Love<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Marquesinas de las calles de Gran Via, Alacal\u00e1 y Castellana han sido iluminadas con ne\u00f3n para dar a conocer la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-90507","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"\nLuces de ne\u00f3n, elemento clave en la campa\u00f1a de la nueva serie de HBO: Foodie Love<\/title>\n<meta name=\"description\" content=\"La acci\u00f3n exterior, llevada a cabo por JCDecaux Innovate e Ymedia con Posterscope, ha sido realizada en marquesinas de las principales calles de Madrid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=90507\" \/>\n<meta property=\"og:locale\" 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