{"id":90335,"date":"2020-01-08T12:50:55","date_gmt":"2020-01-08T10:50:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=90335"},"modified":"2020-01-08T12:50:55","modified_gmt":"2020-01-08T10:50:55","slug":"privacidad-google-apple-en-ces-2020","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=90335","title":{"rendered":"La privacidad protagoniza la participaci\u00f3n de Google y Apple en CES 2020"},"content":{"rendered":"<figure id=\"attachment_90340\" aria-describedby=\"caption-attachment-90340\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90340\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/google-en-CES-2020.jpg\" alt=\"Google y Apple centran sus presentaciones en CES 2020 en la privacidad\" width=\"690\" height=\"287\"><figcaption id=\"caption-attachment-90340\" class=\"wp-caption-text\">Google y Apple centran sus presentaciones en CES 2020 en la privacidad<\/figcaption><\/figure>\n<p><strong>La privacidad ha sido la carta escogida&nbsp;por Google y Apple en el Consumer Electronic Show (CES). En la feria de electr\u00f3nica de consumo que se celebra en Las Vegas del 7 al 10 de enero, ambos gigantes han dado a conocer sus \u00faltimas pol\u00edticas en torno a la protecci\u00f3n de los datos de los usuarios.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Hab\u00edan transcurrido 28 a\u00f1os desde la \u00faltima aparici\u00f3n de Apple en una de las ferias m\u00e1s importantes del sector. Ocurri\u00f3 en 1992 y su director ejecutivo de entonces, John Sculley, present\u00f3 el dispositivo Newton, antecesor fallido del iPhone y del iPad. En esta ocasi\u00f3n, la asistencia de la firma de Cupertino no se ha debido a la presentaci\u00f3n de un producto estrella. M\u00e1s bien, a recordar su posici\u00f3n en torno a la privacidad.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En una mesa redonda, <strong>Jane Horvath<\/strong>, directora senior de privacidad de <strong>Apple<\/strong>, ha indicado las pautas que tienen dentro de la compa\u00f1\u00eda para respetar la protecci\u00f3n de la informaci\u00f3n personal de los usuarios y evitar posibles fugas. Entre ellas, su intenci\u00f3n de <strong>recopilar la menor cantidad de datos posible<\/strong>, y la participaci\u00f3n de <strong>un abogado y de un ingeniero especializado en privacidad<\/strong> en el equipo que desarrolla un nuevo producto.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En dicha mesa tambi\u00e9n ha estado presente<strong> Erin Egan<\/strong>, directora de pol\u00edticas de privacidad de<strong> Facebook<\/strong>, y <strong>Rebecca Slaughter<\/strong>, representante de la <strong>Comisi\u00f3n Federal de Comercio de Estados Unidos<\/strong>. Una presencia, la de la marca de la manzana mordida, que podr\u00eda deberse a la nueva regulaci\u00f3n que plantean las autoridades estadounidenses, basada en el <strong>desbloqueo del cifrado de datos <\/strong>que se aplican en&nbsp;los dispositivos y aplicaciones de grandes compa\u00f1\u00edas tecnol\u00f3gicas, como Apple, Facebook y Google.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Nuevos comandos para la privacidad en Google Home<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Precisamente, la firma del buscador ha estrenado su participaci\u00f3n en el evento con la presentaci\u00f3n de <strong>dos nuevos comandos<\/strong> para su asistente inteligente. Si los usuarios preguntan <strong>\u2018OK Google, \u00bfest\u00e1s guardando mis datos de audio?\u2019<\/strong>, el asistente explica c\u00f3mo est\u00e1n configurados los controles de privacidad. En cambio, si se le ordena, <strong>\u2018OK Google, eso no era para ti\u2019<\/strong>, elimina lo \u00faltimo que ha escuchado en caso de que se haya producido una activaci\u00f3n no deseada.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ambas novedades estar\u00e1n disponibles en los pr\u00f3ximos meses para los m\u00e1s de <strong>500 millones de personas<\/strong> que ya lo emplean, seg\u00fan datos de la divisi\u00f3n de Alphabet. De igual modo, ha se\u00f1alado que no conserva las grabaciones de audio y que es el usuario quien decide su almacenamiento. Un recordatorio que surge a ra\u00edz del esc\u00e1ndalo que destap\u00f3 la televisi\u00f3n belga \u2018VRT News\u2019 y que se\u00f1alaba que los altavoces Google Home grababan las conversaciones de los usuarios.&nbsp;<\/span><\/p>\n<p><strong>Pilar Chac\u00f3n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La privacidad ha sido la carta escogida&nbsp;por Google y Apple en el Consumer Electronic Show (CES). En la feria de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[788,554],"class_list":["post-90335","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-apple","tag-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La privacidad protagoniza la participaci\u00f3n de Google y Apple en CES 2020<\/title>\n<meta name=\"description\" content=\"La privacidad ha sido la carta escogida de Google y Apple en CES 2020. 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