{"id":90325,"date":"2020-01-08T18:09:01","date_gmt":"2020-01-08T16:09:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=90325"},"modified":"2020-01-08T18:09:01","modified_gmt":"2020-01-08T16:09:01","slug":"warc-media-awards-2019","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=90325","title":{"rendered":"Warc Media Awards 2019: conoce a los ganadores en Mejor uso de datos"},"content":{"rendered":"<figure id=\"attachment_90327\" aria-describedby=\"caption-attachment-90327\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90327\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/Vans-1-1.jpg\" alt=\"Warc Media Awards 2019: conoce los ganadores de la categor\u00eda Mejor uso de datos\" width=\"690\" height=\"367\"><figcaption id=\"caption-attachment-90327\" class=\"wp-caption-text\">Warc Media Awards 2019: conoce los ganadores de la categor\u00eda Mejor uso de datos<\/figcaption><\/figure>\n<p><strong>Warc Media Awards<\/strong>&nbsp;<strong>ha dado a conocer a los ganadores de sus premios en la categor\u00eda&nbsp;Mejor uso de datos entre los que destacan campa\u00f1as de anunciantes como<\/strong> <strong>Vans, Nike, y Talk Talk<\/strong>.<\/p>\n<p>En total han sido 9 las campa\u00f1as galardonadas y se reparten un Gran Premio, dos oros, tres platas y tres bronces, que reconoce el papel de los datos en una estrategia de comunicaci\u00f3n efectiva;&nbsp;El jurado est\u00e1 presidido por Scott Marsden, vicepresidente s\u00e9nior, jefe de marketing de Parachute.<\/p>\n<p><strong>El mayor reconocimiento fue para Starcom y Mry USA que fueron los galardonados con el Gran Premio, as\u00ed como el Premio a la Personalizaci\u00f3n<\/strong>, por su&nbsp;campa\u00f1a&nbsp;<strong>Not Just One Creator<\/strong>&nbsp;<strong>para la marca de calzado y ropa Vans.<\/strong>&nbsp;Aprovechando la mayor capacidad de personalizaci\u00f3n de sus zapatos, Vans us\u00f3 personas influyentes para ampliar con \u00e9xito su atractivo entre los adolescentes y los adultos j\u00f3venes en los EE. UU, generando ingresos y conciencia de marca.<\/p>\n<p>La campa\u00f1a de <strong>Mindshare China para la zapatilla de&nbsp;running&nbsp;Next% de&nbsp;Nike&nbsp; fue premiada con el Oro adem\u00e1s de ganar el premio Data-Driven Insight<\/strong>. Tambi\u00e9n consigui\u00f3 hacerse con el Oro la campa\u00f1a&nbsp;creada por la agencia canadiense Touch\u00e9! para&nbsp;FGL Sports.<\/p>\n<p>Por otro lado, la campa\u00f1a de&nbsp;<strong>optimizaci\u00f3n de Econometrics<\/strong>&nbsp;de <strong>m \/ SIX y The &amp; Partnership<\/strong> g<strong>an\u00f3 la Plata adem\u00e1s del Premio de atribuci\u00f3n<\/strong>. Premiados con la Plata tambi\u00e9n fueron la agencia australiana, Afinidad para Turismo Costa central y&nbsp;FP7 McCann Dubai con su campa\u00f1a para Uber.<\/p>\n<p>Por \u00faltimo, con el <strong>Bronce<\/strong> fueron galardonadas las campa\u00f1as realizadas por las agencias&nbsp; Mindshare Vietnam para&nbsp;Unilever,&nbsp;&nbsp;Mindshare China para&nbsp;Booking.com y&nbsp;Publicis Media y Equinox Digital para&nbsp;ZEE Entertainment Enterprise Ltd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warc Media Awards&nbsp;ha dado a conocer a los ganadores de sus premios en la categor\u00eda&nbsp;Mejor uso de datos entre los<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2317,4307],"class_list":["post-90325","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-big-data","tag-nike"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Warc Media Awards 2019: conoce los ganadores de la categor\u00eda Mejor uso de datos<\/title>\n<meta name=\"description\" content=\"El mayor reconocimiento ha sido para Starcom y MRY USA por la campa\u00f1a para Vans. 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