{"id":90168,"date":"2020-01-02T15:01:44","date_gmt":"2020-01-02T13:01:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=90168"},"modified":"2020-01-02T15:01:44","modified_gmt":"2020-01-02T13:01:44","slug":"coca-cola-nueva-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=90168","title":{"rendered":"Coca-Cola comienza el a\u00f1o anim\u00e1ndonos a reflexionar sobre la empat\u00eda"},"content":{"rendered":"<figure id=\"attachment_90169\" aria-describedby=\"caption-attachment-90169\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90169\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/Coca-cola-nueva-campana.gif\" alt=\"Coca-Cola comienza el a\u00f1o animando a reflexionar con su nueva campa\u00f1a\" width=\"345\" height=\"345\"><figcaption id=\"caption-attachment-90169\" class=\"wp-caption-text\">Coca-Cola comienza el a\u00f1o animando a reflexionar con su nueva campa\u00f1a<\/figcaption><\/figure>\n<p><strong>Coca-Cola fue la protagonista del <a href=\"https:\/\/ipmark.com\/primer-anuncio-2020-coca-cola\/\">primer anuncio del a\u00f1o 2020<\/a> en las cadenas nacionales&nbsp; privadas de nuestro pa\u00eds. El spot gira en torno a la idea de c\u00f3mo la empat\u00eda puede ayudar a la gente a estar m\u00e1s unida. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Este anuncio tiene una peculiaridad,&nbsp; y es que tras su estreno en televisi\u00f3n, <strong>solo podr\u00e1 volver a verse al escanear las latas de Coca-Cola<\/strong> hasta el 20 de enero.<\/span><\/p>\n<p>La marca eligi\u00f3 ese importante momento, ser el primer anuncio del a\u00f1o, para estrenar su nueva campa\u00f1a global con la que invita a la uni\u00f3n de la sociedad, animando a la gente a ser m\u00e1s comprensiva con los dem\u00e1s.<\/p>\n<p><span style=\"font-weight: 400;\">El nuevo anuncio, desarrollado por <strong>Wieden+Kennedy London<\/strong>, muestra <\/span><span style=\"font-weight: 400;\">&nbsp;diferentes grupos de personas discutiendo, lo que provoca la aparici\u00f3n de grietas&nbsp;<\/span><span style=\"font-weight: 400;\">f\u00edsicas en los edificios y en las calles. Y cuando parece que todo va a derrumbarse, <strong>Natasha&nbsp;<\/strong><\/span><span style=\"font-weight: 400;\"><strong>Lyonne, actriz de \u2018Orange is the New Black\u2019<\/strong>, aparece en pantalla para lanzar un&nbsp;<\/span><span style=\"font-weight: 400;\">mensaje de esperanza: \u201c\u00bfqu\u00e9 pasar\u00eda si todos nos pregunt\u00e1ramos \u2026 \u201cpodr\u00eda estar yo&nbsp;<\/span><span style=\"font-weight: 400;\">equivocado\u201d? Tal vez el mundo cambiar\u00eda a mejor\u201d.<\/span><\/p>\n<p><strong>Esta campa\u00f1a, que comenzar\u00e1 de forma continua a partir del pr\u00f3ximo 20 de enero,&nbsp;<\/strong><span style=\"font-weight: 400;\"><strong>incluir\u00e1 activaciones online y publicidad exterior<\/strong> con el objetivo de&nbsp;darle un mayor recorrido a esta idea e intentar que llegue al m\u00e1ximo n\u00famero de&nbsp;personas.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola fue la protagonista del primer anuncio del a\u00f1o 2020 en las cadenas nacionales&nbsp; privadas de nuestro pa\u00eds. El spot<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[143],"class_list":["post-90168","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-coca-cola"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola comienza el a\u00f1o anim\u00e1ndonos a reflexionar con su nueva campa\u00f1a<\/title>\n<meta name=\"description\" content=\"Coca-Cola estren\u00f3 la campa\u00f1a a nivel global siendo el primer anuncio de 2020. 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