{"id":90034,"date":"2019-12-23T12:55:57","date_gmt":"2019-12-23T10:55:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=90034"},"modified":"2019-12-23T12:55:57","modified_gmt":"2019-12-23T10:55:57","slug":"primer-anuncio-2020-coca-cola","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=90034","title":{"rendered":"El primer anuncio del 2020 ser\u00e1 de Coca-Cola"},"content":{"rendered":"
\"CocaCola\"
El primer anuncio del 2020 ser\u00e1 de Coca Col<\/figcaption><\/figure>\n

Ya est\u00e1 confirmado, el nuevo anuncio de Coca-Cola<\/a> ser\u00e1 el primero del a\u00f1o en todas las cadenas de televisi\u00f3n nacionales privadas  y marcar\u00e1 el inicio de la nueva campa\u00f1a de la empresa a nivel global.<\/strong><\/p>\n

Y es que la compa\u00f1\u00eda ha seleccionado al mercado espa\u00f1ol para estrenar en primicia su nueva campa\u00f1a<\/strong>, que llegar\u00e1 a otros pa\u00edses europeos en las pr\u00f3ximas semanas. Despu\u00e9s de su estreno en televisi\u00f3n, el spot solo podr\u00e1 volver a verse al escanear las latas de Coca-Cola hasta mediados de enero.<\/strong><\/p>\n

Seg\u00fan ha explicado la compa\u00f1\u00eda, el anuncio con el que dar\u00e1 la bienvenida al 2020 tiene el prop\u00f3sito de mostrar<\/strong> c\u00f3mo la empat\u00eda puede ayudar a estar m\u00e1s unidos a los dem\u00e1s<\/strong>. Es el relevo a la campa\u00f1a de Navidad con la que Coca-Cola animaba a ver la parte buena de los dem\u00e1s, en vez de centrarnos en nuestras diferencias.<\/p>\n

\u201cEn Coca-Cola siempre hemos cre\u00eddo en la uni\u00f3n de las personas. Somos una compa\u00f1\u00eda reconocida por apostar por la convivencia de la gente, sin importar su clase social o su procedencia. Somos, una compa\u00f1\u00eda de todos, para todos\u201d, afirma Esther Morillas, directora de marketing de Coca-Cola Iberia<\/strong>. \u201cCon nuestra nueva campa\u00f1a global seguiremos destacando todo aquello que compartimos como sociedad e invitaremos a que todos tengamos en cuenta el punto de vista de los dem\u00e1s\u201d.<\/p>\n

Coca- Cola ha confiado en las agencias londinenses AKQA y Blurred, que han trabajado junto a Wieden+Kennedy London, para el desarrollo de esta campa\u00f1a.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ya est\u00e1 confirmado, el nuevo anuncio de Coca-Cola ser\u00e1 el primero del a\u00f1o en todas las cadenas de televisi\u00f3n nacionales<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[143],"class_list":["post-90034","post","type-post","status-publish","format-standard","hentry","category-media","tag-coca-cola"],"acf":[],"yoast_head":"\nEl primer anuncio del 2020 ser\u00e1 de Coca-Cola<\/title>\n<meta name=\"description\" content=\"Coca-Cola pretende mostrar a trav\u00e9s de su nueva campa\u00f1a, que se estrenar\u00e1 en el mercado espa\u00f1ol, c\u00f3mo la empat\u00eda puede ayudar a la gente a estar m\u00e1s unida\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=90034\" 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