{"id":89847,"date":"2019-12-17T17:44:25","date_gmt":"2019-12-17T15:44:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=89847"},"modified":"2019-12-17T17:44:25","modified_gmt":"2019-12-17T15:44:25","slug":"compradores-online-adquiere-productos-gaming","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=89847","title":{"rendered":"M\u00e1s de un 30% de compradores online adquiere productos \u2018gaming\u2019"},"content":{"rendered":"<figure id=\"attachment_89855\" aria-describedby=\"caption-attachment-89855\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-89855\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/12\/productos-gaming.jpg\" alt=\"Las suscripciones de videojuegos como PlayStation Plus son el tercer servicio con m\u00e1s suscriptores en Espa\u00f1a\" width=\"690\" height=\"363\"><figcaption id=\"caption-attachment-89855\" class=\"wp-caption-text\">Las suscripciones de videojuegos como PlayStation Plus son el tercer servicio con m\u00e1s suscriptores en Espa\u00f1a<\/figcaption><\/figure>\n<p><strong>En 2019, m\u00e1s de un tercio de usuarios espa\u00f1oles ha adquirido alg\u00fan producto o servicio de videojuegos. Con un gasto medio de 225 euros, los t\u00edtulos para PC y consolas protagonizan la mitad de los pedidos realizados por internet. Una experiencia, la de jugar, que tambi\u00e9n disfrutan los jugadores suscritos a plataformas &#8216;gaming&#8217;.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Son datos del \u00faltimo informe del Observatorio Cetelem, \u2018Smart Consumer. El consumidor espa\u00f1ol conecta con la compra inteligente\u2019, donde se analiza las tendencias en ecommerce observadas durante 2019 y donde por primera vez se ofrecen datos sobre el consumo en digital del llamado sector \u2018gaming\u2019.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre las principales conclusiones, destaca el hecho de que un<strong> 34% de los usuarios que han realizado compras en internet han adquirido productos y servicios de videojuegos<\/strong>. El grueso de los pedidos (47%) lo han protagonizado los t\u00edtulos para PC y consolas, seguida de los perif\u00e9ricos (28%) y las videoconsolas (19%).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A nivel de inversi\u00f3n, los consumidores espa\u00f1oles han destinado una media de <strong>225 euros<\/strong>. En t\u00edtulos, invirtieron 139 euros; en perif\u00e9ricos, 64 euros; y en videoconsolas, 265 euros.&nbsp;<\/span><\/p>\n<h2>Suscripciones de videojuegos<\/h2>\n<p><span style=\"font-weight: 400;\">Destaca, de igual modo, el inter\u00e9s de los usuarios espa\u00f1oles a las <strong>suscripciones online de videojuegos<\/strong>, como PS Plus, PS Now o Xbox Game. Un <strong>16%<\/strong> se suscribieron a alguna de estas opciones durante este a\u00f1o, invirtiendo una media de 75 euros. Y en los pr\u00f3ximos 12 meses, un 13% de los encuestados en el informe confirma su intenci\u00f3n de suscribirse a alguno de estos servicios.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Precisamente, la suscripci\u00f3n a videojuegos es una de las suscripciones m\u00e1s populares en Espa\u00f1a. De acuerdo con el informe, resultan<strong> el tercer servicio con m\u00e1s suscripciones realizadas en 2019<\/strong> (<strong>18%<\/strong>), por delante de las suscripciones a <strong>libros (8%)<\/strong> y<strong> medios de comunicaci\u00f3n (6%)<\/strong>. Le superan <strong>m\u00fasica (33%)<\/strong> y <strong>televisi\u00f3n (86%)<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos del informe \u2018Hotwire Brand Monitor\u2019, a pesar de que el perfil de la comunidad \u2018gamer\u2019 en Espa\u00f1a va siendo cada vez m\u00e1s heterog\u00e9neo, el grueso de los jugadores lo conforma un p\u00fablico masculino de entre 25 y 34 a\u00f1os, consumidor de contenidos en streaming y suscrito a plataformas como Netflix y Spotify.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2019, m\u00e1s de un tercio de usuarios espa\u00f1oles ha adquirido alg\u00fan producto o servicio de videojuegos. Con un gasto<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154,664],"class_list":["post-89847","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-ecommerce","tag-videojuegos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1s de un 30% de compradores online adquiere productos \u2018gaming\u2019<\/title>\n<meta name=\"description\" content=\"Seg\u00fan datos del \u00faltimo informe del Observatorio Cetelem, un 34% de compradores online ha adquirido productos &#039;gaming&#039; en 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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