{"id":89834,"date":"2019-12-17T16:09:57","date_gmt":"2019-12-17T14:09:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=89834"},"modified":"2019-12-17T16:09:57","modified_gmt":"2019-12-17T14:09:57","slug":"campana-de-navidad-campofrio-2019-contra-las-fake-news","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=89834","title":{"rendered":"&#8216;Fake me&#8217;: Campofr\u00edo no ofende a nadie en su \u00faltima campa\u00f1a"},"content":{"rendered":"<figure id=\"attachment_89837\" aria-describedby=\"caption-attachment-89837\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-89837\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/12\/Fake-Me-campana-navidad-campofrio-2019.jpg\" alt=\"Campofr\u00edo estrena 'Fake me', su campa\u00f1a de Navidad 2019. \" width=\"690\" height=\"278\"><figcaption id=\"caption-attachment-89837\" class=\"wp-caption-text\">El actor Javier Guti\u00e9rrez es uno de los protagonistas de &#8216;Fake me&#8217;, la nueva campa\u00f1a de Navidad de Campofr\u00edo.<\/figcaption><\/figure>\n<p><strong>Campofr\u00edo se supera una vez m\u00e1s con su campa\u00f1a de Navidad. Este a\u00f1o, la compa\u00f1\u00eda de productos c\u00e1rnicos invita a los espa\u00f1oles a disfrutar de la verdad y a reflexionar sobre el poder de la desinformaci\u00f3n. &#8216;Fake me&#8217;, as\u00ed se titula la pel\u00edcula, ha sido dirigida por Daniel S\u00e1nchez Ar\u00e9valo, lleva el sello creativo de McCann y MRM, y re\u00fane a rostros populares del cine, el periodismo y la comedia.&nbsp;<\/strong><\/p>\n<p>La nueva campa\u00f1a navide\u00f1a de Campofr\u00edo, sin perder el tono humor\u00edstico que caracteriza a su discurso de marca, <strong>presenta el &#8216;caso de \u00e9xito&#8217; de Fake me, una startup dedicada a fabricar las noticias que nos gustar\u00eda escuchar y bulos a medida en cualquier formato (tuits, post, v\u00eddeos, fotos, etc. ) para cualquier tipo de cliente<\/strong>. Su director, interpretado por <strong>el actor Javier Guti\u00e9rrez<\/strong>, explica a la c\u00e1mara c\u00f3mo opera su compa\u00f1\u00eda, en la que trabajan redactores especializados en la creaci\u00f3n de contenidos falsos sobre cualquier tem\u00e1tica.&nbsp;<\/p>\n<p>El anuncio tambi\u00e9n introduce un <strong>matiz de autocr\u00edtica<\/strong> al se\u00f1alar como esa caracter\u00edstica tan espa\u00f1ola de querer llevar siempre la raz\u00f3n, alimenta a\u00fan m\u00e1s la difusi\u00f3n de las noticias falsas y los bulos. Y es que tenemos el dedo muy r\u00e1pido a la hora de compartir, sin contrastar, aquellos contenidos que contribuyen a reafirmar nuestras opiniones y creencias. \u00ab<strong>Las fake news est\u00e1n bien si asumimos que son una ficci\u00f3n<\/strong>. Hay que huir de la creaci\u00f3n de una realidad paralela que,&nbsp; alimentada por noticias de dudosa procedencia, contribuye a reforzar nuestra posici\u00f3n ante un determinado tema\u00bb, comenta S\u00e1nchez Arevalo.&nbsp;<\/p>\n<p>\u00abCampofr\u00edo ha tratado siempre de ser un espejo de la realidad de Espa\u00f1a, un lugar donde poder mirarnos y tratar de entender lo que nos pasa en cada momento, reenfoc\u00e1ndolo hacia el optimismo y la superaci\u00f3n. <strong>Es necesario preocuparse por alejar todo aquello que limita nuestra manera de disfrutar de la vida, y lo que no es cierto, lo falso, lo ponen en riesgo, sin ning\u00fan g\u00e9nero de dudas\u00bb, ha se\u00f1alado<\/strong> <strong>Javier Portillo, director de marketing de Campofr\u00edo<\/strong>.&nbsp;<\/p>\n<h3>Rodaje<\/h3>\n<p>Madrid y Valdemorillo han sido los escenarios del rodaje de la campa\u00f1a de navidad de Campofr\u00edo, en la que han participado cerca de 100 figurantes y un equipo de producci\u00f3n de m\u00e1s de 60 profesionales, entre ellos el director de fotograf\u00eda <strong>Alex Catal\u00e1n, Goya a la Mejor Fotograf\u00eda por &#8216;La Isla M\u00ednima&#8217;<\/strong>.<\/p>\n<p>En el reparto, encabezado por Javier Guti\u00e9rrez, figuran tambi\u00e9n <strong>Brais Efe, Quique San Francisco, Cristina Pardo y Pedrerol, Iker Jim\u00e9nez, Jordi Hurtado, Boris Izaguirre, Broncano, Yolanda Ramos y Susi Caramelo<\/strong>. Por su parte, Daniel S\u00e1nchez Ar\u00e9valo, el director, ya trabaj\u00f3 para Campofr\u00edo en sus anteriores campa\u00f1as &#8216;<a href=\"https:\/\/ipmark.com\/hijos-del-entendimiento-campana-navidena-campofrio\/\">Hijos del entendimiento<\/a>&#8216; y &#8216;<a href=\"https:\/\/ipmark.com\/campana-publicitaria-campofrio-navidad-tienda-lol\/\">La tienda LOL<\/a>&#8216;.&nbsp;<\/p>\n<p>&#8216;Fake me&#8217; se va a difundir en TV, redes sociales, cine e Internet (www.fakeme.es).&nbsp;<\/p>\n<p>https:\/\/youtu.be\/MjIqDPdMnuQ<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campofr\u00edo se supera una vez m\u00e1s con su campa\u00f1a de Navidad. Este a\u00f1o, la compa\u00f1\u00eda de productos c\u00e1rnicos invita a<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-89834","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La campa\u00f1a de Navidad 2019 de Campofr\u00edo contra las fake news<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a de Navidad 2019 de Campofr\u00edo es una cr\u00edtica, desde el humor, a las fake news y los bulos que en Espa\u00f1a se difunden con tanta facilidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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