{"id":89817,"date":"2019-12-17T15:09:56","date_gmt":"2019-12-17T13:09:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=89817"},"modified":"2019-12-17T15:09:56","modified_gmt":"2019-12-17T13:09:56","slug":"inversion-noviembre-arce-media","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=89817","title":{"rendered":"Huawei, Volkswagen y El Corte Ingles lideraron la inversi\u00f3n digital en noviembre"},"content":{"rendered":"<figure id=\"attachment_89818\" aria-describedby=\"caption-attachment-89818\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-89818\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/12\/arce-media-inversiones-publicitarias.gif\" alt=\"El gran almac\u00e9n espa\u00f1ol cae del primer puesto, VW sube un pelda\u00f1o y la tecnol\u00f3gica china encabeza en el pen\u00faltimo mes de 2019.\" width=\"400\" height=\"400\"><figcaption id=\"caption-attachment-89818\" class=\"wp-caption-text\">El Corte Ingl\u00e9s&nbsp; cae del primer puesto, VW sube un pelda\u00f1o y la tecnol\u00f3gica china encabeza en el pen\u00faltimo mes de 2019.<\/figcaption><\/figure>\n<p><strong>Los anunciantes Huawei (7%), Volkswagen (4%) y El Corte Ingles (3,4%) lideraron la inversi\u00f3n publicitaria de noviembre&nbsp;en el entorno digital, que repiten el top tres de octubre pero en diferentes posiciones. El gran&nbsp;retailer espa\u00f1ol cae del primer lugar, VW sube un pelda\u00f1o y la tecnol\u00f3gica china, encabeza, en el pen\u00faltimo mes de 2019.<\/strong><\/p>\n<p>El cuarto lugar recay\u00f3 en Movistar (3%), seguido del Ayuntamiento de Madrid (2,5%) y Amazon (2,4%), seg\u00fan datos extra\u00eddos del <strong><a href=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/12\/Arce_Media_Internet_Report_Noviembre_2019-1.pdf\">informe <\/a>del mes pasado de Arce Media.<\/strong> El estudio recoge una <strong>actividad publicitaria de 5.662 marcas con 46.463 creatividades. <\/strong><\/p>\n<p>\u2018<strong>Marca\u2019 (8,7%), \u2018ABC\u2019 (8%) y \u2018AS\u2019 (7,2%) fueron los publishers<\/strong> m\u00e1s utilizados por los anunciantes. Le siguen El Mundo\u2019 (6%), \u2018El Espa\u00f1ol\u2019 (5,3%), \u2018Mundo Deportivo\u2019 (5%) y \u2018El Pa\u00eds\u2019 (4%).<\/p>\n<p>Por sectores, los tres primeros puestos recayeron en <strong>Telecomunicaciones e Internet,<\/strong> con 305 marcas y 4.150 creatividades (S.O.I., 15,4%); <strong>Automoci\u00f3n<\/strong>, con 219 empresas y 3.138 trabajos (S.O.I., 14,7%); y <strong>Servicios P\u00fablicos y Privados<\/strong>, con 1.079 compa\u00f1\u00edas y 4.005 proyectos (S.O.I, 13,3%). El cuarto y quinto lugar, <strong>Finanzas y Seguros<\/strong>, con 194 ense\u00f1as y 4.412 campa\u00f1as, y <strong>Distribuci\u00f3n y Restauraci\u00f3n<\/strong>, con 1.112 empresas y 10.344&nbsp; piezas.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los anunciantes Huawei (7%), Volkswagen (4%) y El Corte Ingles (3,4%) lideraron la inversi\u00f3n publicitaria de noviembre&nbsp;en el entorno digital,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-89817","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Huawei, Volkswagen y El Corte Ingles lideran la 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