{"id":89801,"date":"2019-12-17T12:07:53","date_gmt":"2019-12-17T10:07:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=89801"},"modified":"2019-12-17T12:07:53","modified_gmt":"2019-12-17T10:07:53","slug":"coca-cola-nombra-manuel-arroyo-director-marketing-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=89801","title":{"rendered":"Coca-Cola conf\u00eda su estrategia de marketing global al espa\u00f1ol Manuel Arroyo"},"content":{"rendered":"<figure id=\"attachment_89802\" aria-describedby=\"caption-attachment-89802\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-89802\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/12\/Manuel-Arroyo-Coca-Cola.jpg\" alt=\"Manuel Arroyo, director de marketing global de Coca-Cola. \" width=\"345\" height=\"337\"><figcaption id=\"caption-attachment-89802\" class=\"wp-caption-text\">Manuel Arroyo, director de marketing global de Coca-Cola.<\/figcaption><\/figure>\n<p><strong>Coca-Cola apuesta de nuevo por el talento espa\u00f1ol para dirigir su estrategia de marketing global. Manuel Arroyo, un hombre de la compa\u00f1\u00eda, por la que fich\u00f3 en 1995, presid\u00eda hasta ahora la operaci\u00f3n&nbsp; de Asia-Pac\u00edfico de la multinacional.<\/strong><\/p>\n<p>Manuel Arroyo compatibilizar\u00e1 sus nuevas funciones como m\u00e1ximo responsable de marketing de Coca-Cola con las que ven\u00eda ejerciendo. Su nombramiento ser\u00e1 efectivo el pr\u00f3ximo 1 de enero de 2020. <strong>Ser\u00e1, despu\u00e9s de Marcos de Quinto, el segundo espa\u00f1ol que trazar\u00e1 la estrategia de marketing mundial de la multinacional<\/strong>.&nbsp;<\/p>\n<p>\u00abLas necesidades de los consumidores est\u00e1n cambiando cada vez m\u00e1s r\u00e1pido, y es fundamental que la empresa sea \u00e1gil en su respuesta y adaptaci\u00f3n. El doble liderazgo de Manuel Arroyo en operaciones y en marketing es algo nuevo para la compa\u00f1\u00eda. Sus responsabilidades abarcar\u00e1n desde el desarrollo de trabajos para implementar en todo el mundo hasta el apoyo a campa\u00f1as locales\u00bb,&nbsp;&nbsp; ha&nbsp;declarado <strong>James Quincey, presidente y consejero delegado de Coca-Cola<\/strong>.<\/p>\n<p><strong>Un hombre de Coca-Cola<\/strong><\/p>\n<p>Licenciado en Administraci\u00f3n de Empresas y Derecho por Icade, <strong>Manuel Arroyo ha desarrollado casi toda su carrera profesional en Coca-Cola, a la que se incorpor\u00f3 en 1995 como gestor de marca<\/strong>. Tres a\u00f1os despu\u00e9s viaj\u00f3 a Atlanta para ocupar la direcci\u00f3n global de marca de la categor\u00eda de aguas embotelladas.<\/p>\n<p>A su regreso a Espa\u00f1a, en el 2000, asumi\u00f3 la direcci\u00f3n de marketing de Coca-Cola Iberia, al que sum\u00f3 el de director general de bebidas gaseosas. <strong>Posteriormente, en 2004, fue&nbsp;designado&nbsp;director general de Coca-Cola Espa\u00f1a<\/strong>, cargo que desempe\u00f1o durante dos a\u00f1os para trasladarse a Bangkok, desde donde presidi\u00f3 la unidad de negocio del Sudeste Asi\u00e1tico y Asia Occidental.<\/p>\n<p>En 2001, Manuel Arroyo decidi\u00f3 abandonar la multinacional para acceder a la presidencia de&nbsp;S.C. Johnson &amp; Son en Asia. <strong>Un a\u00f1o despu\u00e9s ya estaba de nuevo en Espa\u00f1a como consejero de Deoleo, cargo que desempe\u00f1\u00f3 hasta 2017, fecha de su regreso a Coca-Cola como director general para el mercado ib\u00e9rico<\/strong>. M\u00e1s tarde fue designado presidente de la compa\u00f1\u00eda en M\u00e9xico, puesto que desempe\u00f1\u00f3 hasta tomar las riendas de la multinacional en Asia-Pac\u00edfico.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola apuesta de nuevo por el talento espa\u00f1ol para dirigir su estrategia de marketing global. Manuel Arroyo, un hombre de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[143,4996],"class_list":["post-89801","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-coca-cola","tag-director-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola elige al espa\u00f1ol Manuel Arroyo director de marketing global<\/title>\n<meta name=\"description\" content=\"Coca-Cola elige de nuevo a un espa\u00f1ol, Manuel Arroyo, como director de marketing global, tarea que compatibilizar\u00e1 con la presidencia del \u00e1rea Asia Pac\u00edfico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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